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草本補充劑市場規模、佔有率和成長分析（按產品、配方、功能、消費者、通路和地區分類）—2026-2033年產業預測

市場調查報告書

商品編碼

1900191

草本補充劑市場規模、佔有率和成長分析（按產品、配方、功能、消費者、通路和地區分類）—2026-2033年產業預測

Herbal Supplements Market Size, Share, and Growth Analysis, By Product (Moringa, Echinacea), By Formulation (Tablets, Capsules), By Function, By Consumer, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 185 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，草本補充劑市場規模將達到 988.5 億美元，到 2025 年將成長至 1,065.6 億美元，到 2033 年將成長至 1943.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.8%。

受消費者對天然療法的認知度不斷提高以及對替代療法的偏好的推動，草藥補充劑市場正經歷顯著擴張。該領域提供種類繁多的產品，包括礦物質、維生素和植物萃取物，以滿足日益成長的自我護理和健康理念。不斷上漲的醫療保健成本和對預防醫學日益重視是推動市場成長的主要因素。然而，挑戰依然存在，例如缺乏臨床證據支持某些補充劑的有效性，以及監管障礙和對產品品質及安全性的擔憂。儘管面臨這些挑戰，但由於對預防性醫療保健解決方案的需求激增以及滿足消費者對更健康生活方式需求的個人化補充劑產品的不斷增加，該市場仍具有強勁的成長潛力。

草藥補充劑市場促進因素

受消費者對天然成分意識不斷增強的推動，草本補充劑市場正經歷顯著成長。許多消費者選擇有機、天然和非基因改造（非GMO）產品，而非藥品和合成添加劑，反映出消費者普遍偏好潔淨標示的產品。這種轉變凸顯了消費者對成分配方和來源透明度的日益成長的需求，進一步推動了市場擴張。隨著消費者將健康和保健置於首位，注重純度和永續性的草本替代品趨勢正在改變膳食補充劑市場的格局，打造一個充滿活力且不斷發展的市場。

限制草藥補充劑市場的因素

草藥補充劑市場面臨的一大挑戰是消費者普遍缺乏對這些產品的了解。這種知識匱乏會導致不當使用和劑量，從而帶來潛在的健康風險。許多人會在無意中過量或不足服用，從而影響自身健康。此外，消費者缺乏這些草藥產品潛在副作用以及與處方藥相互作用的充分教育，也是使用者面臨的嚴重問題。因此，提高消費者的認知對於確保草藥補充劑的安全有效使用至關重要。

草本補充劑市場趨勢

草本補充劑市場正經歷一個顯著的趨勢：適應原類草藥的日益流行，這主要得益於人們對心理健康的日益關注。隨著消費者尋求天然療法來提升心理韌性、緩解壓力，聖羅勒、紅景天和睡茄等草藥因其潛在益處而備受認可。這種轉變不僅提升了人們對這些適應原類草藥的興趣，也推動了對其改善情緒和緩解焦慮作用的研究。因此，市場持續發展，草本補充劑正逐漸成為重要的健康食品，反映出人們對心理健康整體療法的日益成長的需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭格局

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市集活動
主要企業市佔率（2025 年）

主要企業簡介

Amway corp
Herbalife Nutrition
Nestle Health Science
Blackmores
Pharmavite
NOW Foods
Gaia Herbs
Himalaya Herbal Healthcare
Pukka Herbs
Biostime International
Harbin Pharmaceutical Group
Jamieson Wellness
MegaFood
New Chapter
Traditional Medicinals
Herb Pharm
Ricola
Banyan Botanicals
Life Extension

簡介目錄

Product Code: SQMIG35I2351

Herbal Supplements Market size was valued at USD 98.85 Billion in 2024 and is poised to grow from USD 106.56 Billion in 2025 to USD 194.34 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The herbal supplements market is experiencing significant expansion, driven by heightened consumer awareness around natural health options and a rising preference for alternative therapies. This sector showcases a diverse array of products, including minerals, vitamins, and plant extracts, catering to the growing trend of self-care and wellness. Factors such as escalating healthcare costs and an increased emphasis on preventive health are propelling market growth. However, challenges persist, including concerns over product quality and safety, primarily due to inconsistent clinical evidence supporting the efficacy of certain supplements, alongside regulatory hurdles. Despite these challenges, the market holds strong potential, particularly with the surging demand for preventive health solutions and the rise of personalized supplement offerings in response to consumers' desires for healthier lifestyles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Herbal Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Herbal Supplements Market Segments Analysis

Global Herbal Supplements Market is segmented by Product, Formulation, Function, Consumer, Distribution Channel, and Region. Based on Product, the market is segmented into Moringa, Echinacea, Flaxseeds, Turmeric, Ginger, Ginseng, and Others. Based on Formulation, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, and Others. Based on Function, the market is segmented into Medicinal, Aroma, and Other Functions. Based on Consumer, the market is segmented into Pregnant Women, Adults, Pediatric, and Geriatric. Based on Distribution Channel, the market is segmented into Online, and Offline (Pharmacies & Drug Stores, Hypermarkets/Supermarkets, and Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Herbal Supplements Market

The Herbal Supplements market is experiencing significant growth driven by a rising consumer awareness regarding natural ingredients. Many individuals are favoring organic, natural, and non-GMO options over pharmaceuticals and synthetic additives, reflecting a broader preference for products that feature clean labels. This shift highlights an increasing demand for transparency in ingredient formulation and sourcing, which further propels market expansion. As consumers prioritize health and wellness, their inclination towards herbal alternatives that emphasize purity and sustainability is reshaping the landscape of dietary supplements, resulting in a vibrant and evolving marketplace.

Restraints in the Herbal Supplements Market

A significant challenge facing the herbal supplements market is the general lack of awareness among consumers regarding these products. This gap in knowledge can result in improper usage or dosages, leading to potential health risks. Many individuals may unintentionally consume either too much or too little of a supplement, which could adversely impact their well-being. Moreover, the absence of adequate education about the potential side effects associated with these herbal products, as well as their interactions with prescription medications, poses a serious concern for users. As a result, it is crucial to improve consumer understanding to ensure safe and effective use of herbal supplements.

Market Trends of the Herbal Supplements Market

The herbal supplements market is witnessing a significant trend fueled by a heightened emphasis on mental health, leading to the rising popularity of adaptogens. With consumers increasingly seeking natural solutions for enhancing mental resilience and managing stress, herbs like Holy Basil, Rhodiola, and ashwagandha are gaining recognition for their potential benefits. This shift has not only propelled interest in these adaptogenic herbs but has also spurred exploration into their effects on mood enhancement and anxiety reduction. As a result, the market is evolving, reflecting a growing desire for holistic approaches to mental well-being, positioning herbal supplements as essential wellness staples.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Value Chain Analysis
Patent Analysis
Pricing Analysis
Case Study Analysis
Raw Material Analysis
PESTEL Analysis
Regulatory Analysis
Customer & Buying Criteria Analysis

Herbal Supplements Market, By Product

Market Overview
Moringa
Echinacea
Flaxseeds
Turmeric
Ginger
Ginseng
Others

Herbal Supplements Market, By Formulation

Market Overview
Tablets
Capsules
Liquid
Powder
Soft Gels
Others

Herbal Supplements Market, By Function

Market Overview
Medicinal
Aroma
Other Functions

Herbal Supplements Market, By Consumer

Market Overview
Pregnant Women
Adults
Pediatric
Geriatric

Herbal Supplements Market, By Distribution Channel

Market Overview
Offline
- Pharmacies & Drug Stores
- Hypermarkets/Supermarkets
- Others
Online

Herbal Supplements Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2025

Key Company Profiles

Amway corp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle Health Science
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blackmores
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pharmavite
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NOW Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gaia Herbs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Herbal Healthcare
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pukka Herbs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biostime International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harbin Pharmaceutical Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jamieson Wellness
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MegaFood
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Chapter
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traditional Medicinals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herb Pharm
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ricola
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Banyan Botanicals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Life Extension
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments