蛋白質水市場規模、佔有率、成長分析（按產品類型、原料、包裝類型、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球蛋白質水市場規模將達到 12.9 億美元，到 2025 年將達到 13.9 億美元，到 2033 年將達到 24.7 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.5%。

隨著運動員參與運動的增多，他們對營養補水的需求日益成長，全球蛋白質水市場正經歷顯著成長。蛋白質水帶來的許多健康益處，例如提升能量水平、加速肌肉恢復和增強免疫力，是推動其快速成長的主要動力。該產品的吸引力在於其低卡路里且便捷的補水方式，使其在與傳統飲料的競爭中脫穎而出。此外，高強度間歇訓練（HIIT）、 混合健身和耐力賽等健身的興起，也推動了高效運動營養解決方案的需求。隨著消費者越來越重視快速能源來源以達到最佳運動表現和恢復效果，蛋白質水正成為注重健康、積極生活方式人士的首選。

全球蛋白質水市場促進因素

推動蛋白質水市場擴張的關鍵因素之一是消費者日益增強的健康意識。隨著人們健康意識的提高，越來越多的人偏好低熱量、高蛋白的蛋白質強化飲料，作為傳統高糖飲料的替代品。這種朝向更健康生活方式的轉變，反映了人們注重健身、肌肉恢復和有效體重管理的整體趨勢，也推動了對蛋白質強化產品的需求。隨著越來越多的人優先考慮營養選擇，蛋白質水的吸引力進一步增強，並逐漸成為注重健康的消費者尋求有效補水方案的首選。

限制全球蛋白質水市場的因素

全球蛋白水市場面臨的主要挑戰之一是生產成本高。使用水解蛋白等優質原料，並結合先進的加工技術，會顯著增加生產成本。不斷上漲的成本可能會限制大眾消費者的購買力和負擔能力，尤其是在對價格敏感的發展中地區。因此，蛋白水市場可能難以拓展更廣泛的消費群體，進而影響其成長潛力和市場滲透率。對於那些希望抓住不斷成長的消費群群體和滿足日益成長的健康飲品需求的企業而言，這一經濟壁壘是一個重要的阻礙因素。

全球蛋白質水市場趨勢

全球蛋白水市場正經歷蓬勃發展的趨勢，這主要得益於創新配方和口味的不斷湧現，以滿足消費者日益變化的偏好。製造商專注於提供個人化和風味獨特的產品，推出了各種異國風味、天然甜味劑以及電解質等營養成分。這種多元化不僅提升了蛋白水的吸引力，也使其在競爭激烈的飲料市場中脫穎而出。這些進步正在塑造市場走向，打造一個充滿活力、選擇豐富的市場，並推動市場強勁成長，因為注重健康的消費者越來越傾向於尋求符合自身健康目標的便利補水方案。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術分析
• 客戶和購買標準分析

全球蛋白質水市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 乳清蛋白水
• 酪蛋白水
• 豌豆蛋白水
• 大豆蛋白水
• 其他

全球蛋白質水市場規模（依來源及複合年成長率分類）（2026-2033 年）

• 動物源性
• 植物來源

全球蛋白質水市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 瓶子
• 能
• 小袋
• 其他

全球蛋白質水市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 線上零售
• 專賣店

全球蛋白質水市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 運動員和運動營養
• 健身愛好者
• 注重健康的消費者
• 其他

全球蛋白質水市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• MusclePharm Corporation（US）
• Vital Proteins LLC（US）
• The Simply Good Foods Company（US）
• Glaceau（The Coca-Cola Company）（US）
• PepsiCo, Inc.（US）
• BioSteel Sports Nutrition Inc.（Canada）
• Isopure（Nature's Best）（US）
• OWYN（Only What You Need）（US）
• Puris Proteins（US）
• Premier Protein（Post Holdings, Inc.）（US）
• Bai Brands（Dr Pepper Snapple Group）（US）
• Hydro Flask（US）
• Garden of Life（Nestle Health Science）（US）

結論與建議

Global Protein Water Market size was valued at USD 1.29 Billion in 2024 and is poised to grow from USD 1.39 Billion in 2025 to USD 2.47 Billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The global protein water market is experiencing significant growth driven by heightened engagement in sporting activities, as more athletes seek nutritious hydration options to enhance their performance. This surge is fueled by the health benefits associated with protein water, including improved energy levels, muscle recovery, and immune support. The product's appeal lies in its low-calorie content and convenient hydration, positioning it favorably against traditional beverages. Furthermore, the rise of fitness trends such as high-intensity interval training, CrossFit, and endurance events has intensified the demand for effective sports nutrition solutions. As consumers increasingly prioritize quick energy sources for optimal performance and recovery, protein water has emerged as a top choice among health-conscious individuals in the active lifestyle segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Water Market Segments Analysis

Global Protein Water Market is segmented by Product Type, Source, Packaging Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Whey Protein Water, Casein Protein Water, Pea Protein Water, Soy Protein Water and Others. Based on Source, the market is segmented into Animal-Based and Plant-Based. Based on Packaging Type, the market is segmented into Bottles, Cans, Pouches and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on End User, the market is segmented into Athletes & Sports Nutrition, Fitness Enthusiasts, Health Conscious Consumers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Water Market

A significant factor contributing to the expansion of the protein water market is the rising health consciousness among consumers. As individuals become more aware of their well-being, there is a growing preference for protein-infused beverages, which are viewed as low-calorie, high-protein alternatives to traditional sugary drinks. This shift towards healthier lifestyles drives demand for protein-enhanced products, reflecting an overall trend focused on fitness, muscle recovery, and effective weight management. As more people prioritize nutritious options, the appeal of protein water continues to escalate, positioning it as a favored choice for health-minded consumers seeking beneficial hydration solutions.

Restraints in the Global Protein Water Market

A significant challenge facing the global protein water market is the high cost of production. The use of premium ingredients, such as hydrolyzed proteins, coupled with sophisticated processing techniques, significantly elevates production expenses. These rising costs can lead to limited availability and affordability for mass-market consumers, particularly in developing regions where price sensitivity is pronounced. As a result, the protein water segment may struggle to reach broader audiences, impacting its growth potential and market penetration. This financial barrier poses a notable restraint for companies aiming to expand their consumer base and capitalize on the increasing demand for health-oriented beverages.

Market Trends of the Global Protein Water Market

The Global Protein Water market is witnessing a dynamic trend driven by innovative formulations and flavors that cater to evolving consumer preferences. With an emphasis on personalized and flavorful offerings, manufacturers are introducing a variety of exotic tastes, natural sweeteners, and added nutrients such as electrolytes. This diversification not only enhances the appeal of protein water but also distinguishes it from the saturated beverage landscape. As health-conscious consumers increasingly seek convenient hydration solutions that align with their wellness goals, these advancements are shaping the market's trajectory, creating a vibrant space rich with unique options and driving robust growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Customer & Buying Criteria Analysis

Global Protein Water Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Whey Protein Water
• Casein Protein Water
• Pea Protein Water
• Soy Protein Water
• Others

Global Protein Water Market Size by Source & CAGR (2026-2033)

• Market Overview
• Animal-Based
• Plant-Based

Global Protein Water Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Pouches
• Others

Global Protein Water Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

Global Protein Water Market Size by End User & CAGR (2026-2033)

• Market Overview
• Athletes & Sports Nutrition
• Fitness Enthusiasts
• Health Conscious Consumers
• Others

Global Protein Water Market Size & CAGR (2026-2033)

• North America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• MusclePharm Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Proteins LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glaceau (The Coca-Cola Company) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioSteel Sports Nutrition Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isopure (Nature's Best) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OWYN (Only What You Need) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Proteins (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (Post Holdings, Inc.) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bai Brands (Dr Pepper Snapple Group) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Flask (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (Nestle Health Science) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations