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市場調查報告書
商品編碼
1899861
氣泡咖啡市場規模、佔有率及成長分析(依產品、包裝、年齡層、價格分佈、通路及地區分類)-2026-2033年產業預測Sparkling Coffee Market Size, Share, and Growth Analysis, By Product (Caffeinated, Decaffeinated), By Packaging (Cans, Bottles), By Age Group, By Price Range, By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,全球氣泡咖啡市場規模將達到 18 億美元,到 2025 年將達到 20.3 億美元,到 2033 年將達到 53.2 億美元,在預測期(2026-2033 年)內,複合年成長率將達到 12.8%。
隨著消費者日益尋求便利、健康、即飲型飲品來取代含糖碳酸飲料和能量飲料,全球氣泡咖啡市場需求穩定成長。健康意識的提升推動了這個細分市場的成長,尤其是在偏好便利飲品的年輕消費者群體中。儘管面臨諸多挑戰,例如餐飲業整體銷售受到餐廳關閉的影響,但製造商正積極應對,推出符合這一消費群體需求的創新產品系列。即飲咖啡市場,尤其是氣泡咖啡市場,正不斷發展演變,各種口味、有機產品和冷萃咖啡的趨勢日益受到關注。這種持續的產品研發有望進一步激發消費者和製造商的興趣。
推動全球氣泡咖啡市場發展的因素
推動全球氣泡咖啡市場成長的關鍵因素之一是消費者越來越傾向於選擇更健康、更便利的即飲飲料,而非傳統的含糖能量飲料和汽水。這一趨勢在千禧世代中尤其明顯,他們越來越青睞冷萃咖啡和其他創新即飲飲料等熱門選擇。此外,消費者行為的改變,特別是居家消費的增加,也進一步刺激了這項需求。多樣化的產品和口味的推出,以及即飲飲料領域的持續創新,也為市場帶來了積極影響,並有望在不久的將來繼續保持市場擴張。
限制全球氣泡咖啡市場發展的因素
氣泡咖啡市場面臨來自成熟即飲飲料(例如碳酸飲料和能量飲料)的激烈競爭,這些飲料擁有忠實的消費群。許多潛在客戶可能更傾向於這些熟悉的飲品,而不是新興的氣泡咖啡產品。此外,氣泡咖啡的價格通常高於傳統咖啡,這可能會阻礙價格敏感型消費者轉向氣泡咖啡。另外,眾多替代品的存在以及知名品牌在飲料產業的壟斷地位,也構成了可能阻礙氣泡咖啡產品成長和市場滲透的進一步障礙。
全球氣泡咖啡市場趨勢
全球氣泡咖啡市場的一個顯著趨勢是,消費者越來越偏好有機種植和永續採購的產品。隨著環保意識的增強,消費者尋求能夠體現自身價值觀的飲品,並日益青睞符合道德規範且對環境負責的產品。為了順應這項轉變,製造商優先使用天然成分,並投資於透明的供應鏈。此外,環保包裝解決方案也日益受到重視,以滿足消費者對低碳足跡產品的需求。隨著市場的發展,這種對永續性的重視很可能會影響氣泡咖啡領域的產品供應和品牌策略。
Global Sparkling Coffee Market size was valued at USD 1.8 Billion in 2024 and is poised to grow from USD 2.03 Billion in 2025 to USD 5.32 Billion by 2033, growing at a CAGR of 12.8% during the forecast period (2026-2033).
The global sparkling coffee market is witnessing a steady rise in demand as consumers increasingly lean towards convenient and healthier ready-to-drink options that serve as alternatives to sugary sodas and energy drinks. With health-consciousness on the rise, this sector is poised for growth, particularly among younger consumers who favor on-the-go beverages. Despite challenges posed by the closure of dining venues impacting overall food and beverage sales, manufacturers are responding by introducing innovative product lines to appeal to this demographic. As various flavors, organic varieties, and the cold brew trend gain traction, the RTD coffee landscape, especially sparkling coffee, is evolving. This continuous product development is likely to foster further interest, attracting both consumers and manufacturers alike.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sparkling Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sparkling Coffee Market Segments Analysis
Global Sparkling Coffee Market is segmented by Product, Packaging, Age Group, Price Range, Distribution Channel and region. Based on Product, the market is segmented into Caffeinated and Decaffeinated. Based on Packaging, the market is segmented into Cans, Bottles and Others. Based on Age Group, the market is segmented into 15-24 Years, 25-34 Years, 35-49 Years and 50+ Years. Based on Price Range, the market is segmented into Low Price, Mid-Range and High Price. Based on Distribution Channel, the market is segmented into Offline Channel and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Sparkling Coffee Market
A significant factor propelling the growth of the global sparkling coffee market is the rising consumer inclination towards healthier, convenient ready-to-drink beverages over conventional sugary energy drinks and sodas. This trend has gained traction particularly among millennials, who are increasingly drawn to popular options like cold brew coffee and other innovative ready-to-drink variants. Moreover, changes in consumer behavior, particularly the shift towards at-home consumption, have further intensified this demand. The market is also benefitting from the introduction of diverse products and flavors, along with persistent innovation within the ready-to-drink segment, which is likely to sustain its expansion for the foreseeable future.
Restraints in the Global Sparkling Coffee Market
The sparkling coffee market faces significant challenges primarily due to intense competition from established ready-to-drink beverages, including carbonated soft drinks and energy drinks, which have a loyal consumer base. Many potential customers may favor these familiar options over newer sparkling coffee offerings. Furthermore, sparkling coffee often comes with a higher price point relative to traditional coffee, which could deter price-sensitive consumers from making the switch. Additionally, the presence of numerous alternatives and the dominance of well-known brands in the beverage industry pose further hurdles, potentially inhibiting the growth and market penetration of sparkling coffee products.
Market Trends of the Global Sparkling Coffee Market
A notable trend in the Global Sparkling Coffee market is the rising consumer preference for organic and sustainably sourced products. As awareness of environmental issues continues to grow, consumers are increasingly seeking beverages that reflect their values, favoring options that are ethically produced and environmentally friendly. This shift is prompting manufacturers to prioritize the use of natural ingredients and invest in transparent supply chains. Additionally, eco-conscious packaging solutions are becoming a focal point, aligning with the demand for products that minimize carbon footprints. As the market evolves, this emphasis on sustainability is likely to shape product offerings and brand strategies in the sparkling coffee sector.