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市場調查報告書
商品編碼
1899859
智慧型手機電視市場規模、佔有率和成長分析（按內容類型、技術、螢幕大小、分銷管道、服務類型、用途、應用、最終用戶和地區分類）—產業預測（2026-2033 年）Smartphone TV Market Size, Share, and Growth Analysis, By Content Type, By Technology, By Screen Size, By Distribution Channel, By Service Type, By Usage, By Application, By End User, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年，全球智慧型手機電視市場規模將達到 156.8 億美元，到 2025 年將成長至 169.2 億美元，到 2033 年將成長至 310.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.9%。
全球智慧型手機電視市場正經歷顯著成長，這主要得益於智慧型手機和平板電腦等智慧型裝置的普及以及全球網路使用的快速成長。這一趨勢的驅動力在於用戶對透過視訊點播 (VoD) 平台觀看優質體育賽事、電影和娛樂節目的需求不斷成長。此外，具備電視功能的智慧型手機，尤其是在發展中地區，其普及使得用戶能夠更便捷地獲得免費電視服務，從而推動了智慧型手機電視的銷售。用戶現在可以輕鬆享受最新新聞、即時路況資訊、直播節目等內容。 5G 技術的出現透過提供高速資料通訊和卓越的媒體功能，進一步提升了用戶體驗。隨著串流媒體品質和行動便利性的不斷提高，智慧型手機電視市場預計將持續擴張，吸引更多追求便利娛樂的用戶群。
全球智慧型手機電視市場成長要素
全球智慧型手機電視市場的成長主要得益於智慧型手機在全球消費者中日益普及。該領域已取得顯著進展，預計在不久的將來將迎來顯著成長。用戶可以透過行動裝置隨時隨地方便地觀看串流媒體或直播影片內容，這是其廣受歡迎的主要原因。此外，全球範圍內行動電話和平板電腦的普及也持續推動智慧型手機電視市場的成長。這一趨勢反映了內容消費方式的轉變，並凸顯了行動科技在當今娛樂環境中的重要性。
限制全球智慧型手機電視市場的因素
預計在不久的將來，多種外部因素將影響全球智慧型手機電視市場的競爭格局。其中一個關鍵因素是現有廠商之間的競爭，這可能會影響它們的定價策略和創新水平。此外，新進入者的威脅可能會帶來新的競爭，並改變市場動態。同時，技術進步、消費者偏好和監管變化等因素也將對市場的整體成長和永續性重大影響。相關人員必須全面了解這些影響因素，才能克服挑戰並掌握新的機會。
全球智慧型手機電視市場趨勢
全球智慧型手機電視市場正經歷顯著的發展趨勢，而這主要得益於折疊式智慧型手機的日益普及。這些創新設備能夠提供各種螢幕大小和形狀的媒體消費體驗，為用戶帶來多樣化的螢幕配置選擇。隨著顯示技術的不斷進步，製造商們正蓄勢待發，推出更精密的折疊式設計，以滿足消費者對多功能性和便攜性的日益成長的需求。這一趨勢反映了用戶轉向身臨其境型多媒體體驗的趨勢，而折疊式智慧型手機則被視為變革用戶與數位內容互動方式、重新定義行動科技與電視觀看融合的關鍵要素。
目錄
介紹
- 調查目標
- 調查範圍
- 定義
調查方法
- 資訊收集
- 二手資料和一手資料方法
- 市場規模預測
- 市場假設與限制
執行摘要
- 全球市場展望
- 供需趨勢分析
- 細分市場機會分析
市場動態與展望
- 市場規模
- 市場動態
- 促進因素和機遇
- 限制與挑戰
- 波特分析
關鍵市場考察
- 關鍵成功因素
- 競爭程度
- 關鍵投資機會
- 市場生態系統
- 市場吸引力指數（2025）
- PESTEL 分析
- 總體經濟指標
- 價值鏈分析
- 定價分析
- 案例研究
- 監管環境
- 技術進步
- 客戶和購買標準分析
全球智慧型手機電視市場規模（依內容類型分類）及複合年成長率（2026-2033 年）
- 串流媒體
- 直播電視
- 一經請求
- 遊戲
全球智慧型手機電視市場規模（依技術分類）及複合年成長率（2026-2033 年）
- LCD
- LED
- 有機發光二極體（OLED）
- QLED
全球智慧型手機電視市場規模（按螢幕大小和複合年成長率分類）（2026-2033 年）
- 小於 32 英寸
- 32 至 55 英寸
- 55吋或以上
全球智慧型手機電視市場規模（依通路分類）及複合年成長率（2026-2033 年）
- 線上零售
- 線下零售
- 直銷
全球智慧型手機電視市場規模（依服務類型分類）及複合年成長率（2026-2033 年）
- 免費播出
- 付費電視服務
全球智慧型手機電視市場規模（依用途分類）及複合年成長率（2026-2033 年）
- 固定的
- 可攜式的
- 移動的
全球智慧型手機電視市場規模（按應用領域分類）及複合年成長率（2026-2033 年）
- 串流電視內容
- 點播影片
- 其他
全球智慧型手機電視市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）
- 家
- 商業的
全球智慧型手機電視市場規模（按地區分類）及複合年成長率（2026-2033 年）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區
競爭資訊
- 前五大公司對比
- 主要企業的市場定位（2025 年）
- 主要市場參與者所採取的策略
- 近期市場趨勢
- 公司市佔率分析（2025 年）
- 主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Samsung Electronics Co., Ltd.（South Korea）
- Apple Inc.（USA）
- Sony Corporation（Japan）
- LG Electronics Inc.（South Korea）
- Panasonic Corporation（Japan）
- Xiaomi Corporation（China）
- Huawei Technologies Co., Ltd.（China）
- TCL Technology（China）
- Hisense Group（China）
- Key Developments
- Sharp Corporation（Japan）
- Philips（Netherlands）
- Skyworth Group（China）
- Haier Group Corporation（China）
- OnePlus Technology（China）
- Realme（China）
- Oppo（China）
- Motorola Mobility LLC（USA）
- Nokia Corporation（Finland）
- Amazon.com, Inc.（USA）
結論與建議
Global Smartphone TV Market size was valued at USD 15.68 Billion in 2024 and is poised to grow from USD 16.92 Billion in 2025 to USD 31.08 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026-2033).
The global smartphone TV market is witnessing significant growth driven by the increasing adoption of smart devices, including smartphones and tablets, along with a surge in internet usage worldwide. Enhanced demand for premium sports, movies, and entertainment through Video on Demand (VoD) platforms propels this trend. Additionally, the proliferation of TV-enabled smartphones, particularly in developing regions, boosts access to free-to-air services, enhancing smartphone TV sales. Users can enjoy the latest news, real-time traffic updates, and live broadcasts conveniently. The advent of 5G technology further elevates the experience by providing high-speed data and superior media capabilities. With the continuous improvement in streaming quality and mobile usability, the smartphone TV market is poised for sustained expansion, appealing to an ever-growing audience seeking accessible entertainment.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smartphone TV Market Segments Analysis
Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Smartphone TV Market
The growth of the Global Smartphone TV market is primarily driven by the rising prevalence of smartphones among consumers worldwide. This segment has experienced remarkable advancements and is poised for substantial growth in the near future. The convenience of streaming or viewing live video content on handheld devices allows users to access media anytime and anywhere, which significantly contributes to its popularity. Additionally, the widespread adoption of mobile phones and tablets across the globe continues to propel the smartphone TV market forward. This trend reflects a shift in how people consume content, emphasizing the importance of mobile technology in today's entertainment landscape.
Restraints in the Global Smartphone TV Market
Various external elements will influence the competitive landscape of the Global Smartphone TV market in the foreseeable future. Key aspects to consider include the intensity of competitive rivalry among existing players, which can determine pricing strategies and innovation levels. Additionally, the threat posed by new entrants into the market could introduce fresh competition, potentially altering market dynamics. Furthermore, factors such as technological advancements, consumer preferences, and regulatory changes will significantly impact the market's overall growth and sustainability. A comprehensive understanding of these influences is essential for stakeholders to navigate challenges and capitalize on emerging opportunities.
Market Trends of the Global Smartphone TV Market
The Global Smartphone TV market is experiencing a significant trend driven by the rising popularity of foldable smartphones. These innovative devices offer users multifunctional screen configurations, enhancing the viewing experience by providing diverse screen sizes and shapes for media consumption. As advancements in display technology continue to evolve, manufacturers are poised to deliver even more sophisticated foldable designs, catering to the increasing demand for versatility and portability among consumers. This trend reflects a broader shift towards immersive multimedia experiences, positioning foldable smartphones as a key component in transforming how users engage with digital content and redefining the convergence between mobile technology and television viewing.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Case Studies
- Regulatory Landscape
- Technology Advancement
- Customer & Buying Criteria Analysis
Global Smartphone TV Market Size by Content Type & CAGR (2026-2033)
- Market Overview
- Streaming
- Live TV
- On-Demand
- Gaming
Global Smartphone TV Market Size by Technology & CAGR (2026-2033)
- Market Overview
- LCD
- LED
- OLED
- QLED
Global Smartphone TV Market Size by Screen Size & CAGR (2026-2033)
- Market Overview
- Less than 32 inches
- 32 to 55 inches
- Above 55 inches
Global Smartphone TV Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Online Retail
- Offline Retail
- Direct Sales
Global Smartphone TV Market Size by Service Type & CAGR (2026-2033)
- Market Overview
- Free-to-air
- Pay-TV Services
Global Smartphone TV Market Size by Usage & CAGR (2026-2033)
- Market Overview
- Fixed
- Portable
- Mobile
Global Smartphone TV Market Size by Application & CAGR (2026-2033)
- Market Overview
- Stream Television Content
- On-demand Videos
- Others
Global Smartphone TV Market Size by End User & CAGR (2026-2033)
- Market Overview
- Household
- Commercial
Global Smartphone TV Market Size & CAGR (2026-2033)
- North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- US
- Canada
- Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- Brazil
- Rest of Latin America
- Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Apple Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TCL Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hisense Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Philips (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Skyworth Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Haier Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OnePlus Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Realme (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oppo (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Motorola Mobility LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nokia Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amazon.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
