香檳市場規模、佔有率和成長分析（按產品類型、等級、口味、價格分佈、銷售管道和地區分類）－2026-2033年產業預測

預計到 2024 年，香檳市場價值將達到 79.9 億美元，到 2025 年將成長至 85.1 億美元，到 2033 年將成長至 140.8 億美元，在預測期（2026-2033 年）內複合年成長率為 6.5%。

香檳，一種產自法國香檳產區的優質氣泡酒，採用特定的葡萄品種——黑皮諾、莫尼耶皮諾、霞多麗和白皮諾——以及獨特的釀造工藝精心釀製而成。這種氣泡飲品是慶祝活動的代名詞，也是婚禮、週年紀念和公司活動的必備飲品。新興市場經濟的快速成長預計將推動全球香檳市場的發展，因為生產商將不斷創新口味以滿足不同消費者的偏好。儘管新冠疫情嚴重衝擊了香檳的銷售，導致庫存積壓和收入大幅下降，但市場正在復甦。隨著社交聚會的恢復和喜慶活動的回歸，香檳的需求預計將會增加，進一步鞏固其作為節慶和節日象徵的地位。

香檳市場的成長要素

新興市場為香檳產業提供了巨大的成長機會。隨著社會對飲酒接受度的提高，尤其是在開發中國家，人們對在特殊場合小杯飲用香檳的需求日益成長。這種轉變與充滿活力的夜生活以及日益重視同儕核准的文化相輔相成。此外，社群媒體平台的普及在塑造人們的生活方式選擇方面發揮著關鍵作用，使年輕一代更容易體驗香檳，並促進了以往難以接觸酒精飲料的人們之間的聯繫。這些因素共同作用，使新興市場成為香檳產業的重要驅動力。

限制香檳市場發展的因素

香檳市場面臨許多挑戰，包括政府部門嚴格的監管，這些監管限制了廣告和促銷活動。這些監管措施會限制品牌與消費者有效溝通和推廣產品的能力。此外，選擇性的分銷管道進一步限制了市場，因為這些管道可能限制某些零售商的准入，或針對特定人口。監管障礙和分銷限制的疊加效應，會給尋求擴大市場佔有率和觸達更廣泛客戶群的品牌帶來困難，最終影響其在競爭激烈的飲料行業中的整體成長和盈利。

香檳市場趨勢

香檳市場正受到優質化趨勢的深刻影響，消費者的偏好正轉向更高品質、更獨特的飲品。這一趨勢推動了限量版和手工香檳的需求，因為追求獨特體驗和風味的成熟消費者正在不斷成長。此外，線下零售通路的吸引力依然強勁，消費者欣賞其豐富的產品選擇以及知識淵博的店員提供的個人化建議。高階產品與個人化客戶服務的結合提升了整體購物體驗，鞏固了香檳作為節慶和特殊場合經典之選的地位。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球香檳市場規模（依產品分類）及複合年成長率（2026-2033 年）

• 特級佳釀
• 黑中白
• 白中白
• 桃紅香檳
• 其他

全球香檳市場規模（依等級類型分類）及複合年成長率（2026-2033 年）

• 莫尼耶皮諾
• 黑皮諾
• 夏多內

全球香檳市場規模（依口味及複合年成長率分類）（2026-2033 年）

• 果味
  • 蘋果
  • 梨
  • 柑橘
  • 草莓
  • 堅果風味
  • 奶油
  • 香草
• 布魯特

全球香檳市場規模（依價格分佈及複合年成長率分類）（2026-2033 年）

• 經濟
• 中檔
• 奢華

全球香檳市場規模（依銷售管道分類）及複合年成長率（2026-2033 年）

• 線下銷售管道
  • 超級市場/大賣場
  • 百貨公司
  • 便利商店
  • 其他銷售管道
• 線上銷售管道
  • 公司網站
  • 電子商務平台

全球香檳市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Moet & Chandon（France）
• Veuve Clicquot（France）
• Dom Perignon（France）
• Krug（France）
• Laurent-Perrier（France）
• Taittinger（France）
• Ruinart（France）
• Bollinger（France）
• Pol Roger（France）
• Piper-Heidsieck（France）
• Pommery（France）
• Charles Heidsieck（France）
• Ayala（France）
• Lanson（France）
• Billecart-Salmon（France）
• Deutz（France）
• Gosset（France）
• Perrier-Jouet（France）
• Mumm（France）
• Roederer Estate（US）

結論與建議

Champagne Market size was valued at USD 7.99 Billion in 2024 and is poised to grow from USD 8.51 Billion in 2025 to USD 14.08 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

Champagne, the distinguished sparkling wine from France's Champagne region, is crafted using specific grape varieties including Pinot Noir, Pinot Meunier, Chardonnay, and Pinot Blanc, alongside unique production techniques. This effervescent beverage is synonymous with celebrations-serving as a staple at weddings, anniversaries, and corporate events. Increased economic growth in developing markets is anticipated to bolster the global Champagne market, as producers innovate flavors to cater to diverse consumer preferences. Although the COVID-19 pandemic significantly impacted sales, leading to unsold inventory and a sharp revenue decline, the market is rebounding. As social gatherings resume and joyous occasions return, demand for Champagne is anticipated to rise, further solidifying its role as a symbol of celebration and festivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Champagne Market Segments Analysis

Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Champagne Market

Emerging markets present a significant opportunity for growth in the champagne sector. As societal attitudes towards alcohol consumption become increasingly positive, there is a rising demand for small quantities of champagne for special occasions, particularly in developing economies. This shift is complemented by the emergence of vibrant nightlife scenes and a culture that prioritizes peer validation. Additionally, the proliferation of social media platforms plays a crucial role in shaping lifestyle choices, exposing younger demographics to the champagne experience and fostering connections among individuals who may have previously had limited exposure to alcoholic beverages. This combination of factors positions emerging markets as pivotal drivers in the champagne industry.

Restraints in the Champagne Market

The Champagne market faces various challenges, including strict regulations imposed by government authorities that govern advertising and promotional activities. These regulations can limit the ability of brands to communicate effectively with consumers and promote their products. Additionally, the selective distribution channels further constrain the market, as these channels may restrict access to certain retail outlets or target specific demographics. This combination of regulatory hurdles and distribution limitations can create difficulties for brands seeking to expand their market presence and reach a broader audience, ultimately affecting their overall growth and profitability in the competitive beverage landscape.

Market Trends of the Champagne Market

The Champagne market has been significantly influenced by the trend of premiumization, reflecting a shift in consumer preferences toward high-quality, luxury beverages. This trend has led to a growing demand for exclusive and crafted champagnes, as discerning consumers seek unique experiences and flavors. Additionally, the appeal of offline retail channels remains strong, as shoppers appreciate the extensive selections and opportunities to engage with knowledgeable staff who can offer tailored recommendations. This combination of premium offerings and personalized customer service enhances the overall purchasing experience, solidifying the position of Champagne as a go-to choice for celebrations and special occasions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Champagne Market Size by Product & CAGR (2026-2033)

• Market Overview
• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others

Global Champagne Market Size by Grade Type & CAGR (2026-2033)

• Market Overview
• Pinot Meunier
• Pinot Noir
• Chardonnay

Global Champagne Market Size by Flavour & CAGR (2026-2033)

• Market Overview
• Fruity
  • Apple
  • Pear
  • Citrus
  • Strawberry
  • Nutty
  • Cream
  • Vanilla
• Brut

Global Champagne Market Size by Price Point & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-range
• Luxury

Global Champagne Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

Global Champagne Market Size & CAGR (2026-2033)

• North America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • US
  • Canada
• Europe (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veuve Clicquot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dom Perignon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krug (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laurent-Perrier (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taittinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruinart (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pol Roger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piper-Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pommery (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayala (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanson (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billecart-Salmon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutz (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosset (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier-Jouet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mumm (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roederer Estate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations