果菜汁市場規模、佔有率及成長分析（依產品類型、口味、類別、包裝類型、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球果菜汁市場規模將達到 1,452.7 億美元，到 2025 年將達到 1,547.1 億美元，到 2033 年將達到 2,560.5 億美元，預測期（2026-2033 年）的複合年成長率為 6.5%。

全球果菜汁市場正經歷顯著擴張，這主要得益於消費者對健康飲食偏好的轉變以及冷壓果汁日益成長的受歡迎程度。消費者越來越傾向於選擇更健康的食品來控制體重、降低慢性病風險，這重塑了他們的消費習慣，尤其體現在從碳酸飲料轉向營養果汁的趨勢上。新鮮水果在家庭食品支出中佔了相當大的比例，凸顯了消費者對健康日益成長的關注。不斷增強的健康意識預計將推動對天然果汁的需求，並為產品創新創造許多機會。對有機和潔淨標示產品的關注有望延續營養飲品的消費趨勢，進一步推動全球市場成長。

全球果菜汁市場促進因素

推動全球果菜汁市場發展的關鍵因素是人們對健康飲食習慣的偏好以及對果汁健康益處的認知不斷提高。隨著人們健康意識的增強，他們越來越專注於保持均衡飲食，以預防慢性疾病並維持健康體重。消費者態度的這種轉變正在推動對更健康飲品的需求，尤其是因其高營養價值而備受認可的天然果汁。因此，這一趨勢正在顯著促進全球果汁市場的擴張。

全球果菜汁市場限制因素

全球果菜汁市場面臨的一大挑戰是許多果汁飲料含糖量過高。隨著人們對過量攝取糖分帶來的健康問題（例如肥胖和第2型糖尿病）的認知不斷提高，消費者越來越傾向於選擇更健康的飲品。對低糖和無糖飲品的需求日益成長，成為市場成長的主要障礙。消費者偏好的這種轉變迫使生產者必須做出回應，提供創新、更健康、更天然的產品，以滿足當今注重健康的消費者的需求。因此，為了保持競爭力，整個產業必須適應這些不斷變化的需求。

全球果菜汁市場趨勢

在全球健康意識日益增強的推動下，全球果菜汁市場正經歷著向有機和天然產品的顯著轉變。隨著人們對天然果汁健康益處的認知不斷加深，生產商正優先開發有機產品，以在競爭激烈的市場中脫穎而出。冷壓果汁因其新鮮度和卓越的營養保留率而備受青睞，吸引了注重健康的消費者。此外，消費者對兼具新穎口感和潛在健康益處的異域風味果汁的需求也在不斷成長，這進一步推動了該行業的變革。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球果菜汁市場規模（依產品及複合年成長率分類）（2026-2033 年）

• 果汁
• 水果蔬菜混合物
• 果菜汁

全球果菜汁市場規模（依口味及複合年成長率分類）（2026-2033 年）

• 甜味
• 鹹
• 辛辣的
• 其他

全球果菜汁市場規模（依類別分類）及複合年成長率（2026-2033 年）

• 碳酸飲料
• 非碳酸飲料

全球果菜汁市場規模（依包裝類型分類）及複合年成長率（2026-2033 年）

• 瓶子
• 能
• 利樂包裝

全球果菜汁市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球果菜汁市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• PepsiCo, Inc.（USA）（Tropicana, Naked Juice）
• The Coca-Cola Company（USA）（Minute Maid, Simply Orange, Odwalla）
• Nestle SA（Switzerland）
• Keurig Dr Pepper Inc.（USA）（Snapple, Mott's）
• The Kraft Heinz Company（USA）（Capri Sun）
• Suntory Beverage & Food Limited（Japan）
• Ocean Spray Cranberries, Inc.（USA）
• Welch Foods Inc.（USA）
• Dole Food Company, Inc.（USA）
• Del Monte Foods, Inc.（USA）
• Florida's Natural Growers, Inc.（USA）
• Eckes-Granini Group GmbH（Germany）
• Lassonde Industries Inc.（Canada）
• Tampico Beverages, Inc.（USA）
• Dabur India Ltd.（India）
• Uni-President Enterprises Corp.（Taiwan）
• Campbell Soup Company（USA）
• Bolthouse Farms（USA）
• Juice Generation（USA）
• Pressed Juicery（USA）

結論與建議

Global Fruit and Vegetable Juice Market size was valued at USD 145.27 Billion in 2024 and is poised to grow from USD 154.71 Billion in 2025 to USD 256.05 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The global fruit and vegetable juice market is witnessing significant expansion driven by evolving consumer preferences towards healthier diets and the rising popularity of cold-pressed juices. An increasing number of consumers prioritize healthy food options to maintain weight and mitigate chronic disease risks, which is reshaping consumption habits, especially as people pivot from carbonated beverages to nutrient-rich juices. Notably, fresh fruit costs represent a substantial portion of household food expenditures, underscoring the emphasis on health among consumers. As health consciousness rises, the demand for natural juices is anticipated to grow, presenting numerous opportunities for product innovation. This focus on organic and clean-label offerings will likely sustain the trend towards nutritious beverages, further propelling market growth worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fruit and Vegetable Juice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fruit and Vegetable Juice Market Segments Analysis

Global Fruit and Vegetable Juice Market is segmented by Product, Flavor, Category, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Fruit Juices, Fruit & Vegetable Blend and Vegetable juices. Based on Flavor, the market is segmented into Sweet, Salty, Spicy and Others. Based on Category, the market is segmented into Carbonated and non-carbonated. Based on Packaging Type, the market is segmented into Bottles, Cans and Tetra packs. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fruit and Vegetable Juice Market

A key factor propelling the global fruit and vegetable juice market is the increasing preference for healthy eating habits and a heightened awareness of the health benefits associated with consuming fruit juices. As individuals become more health-conscious, there is an escalating emphasis on maintaining a balanced diet to prevent chronic illnesses and manage healthy body weight. This shift in consumer mindset has led to a growing demand for healthier beverage alternatives, particularly natural fruit juices, which are recognized for their substantial nutritional benefits. Consequently, this trend is significantly influencing the expansion of the juice market worldwide.

Restraints in the Global Fruit and Vegetable Juice Market

A notable challenge facing the Global Fruit and Vegetable Juice market is the prevalent high sugar content found in numerous fruit juices. With growing awareness of health issues associated with excessive sugar intake, such as obesity and type 2 diabetes, consumers are increasingly seeking healthier options. The rising demand for low-sugar and sugar-free alternatives poses a significant obstacle for market growth. This shift in consumer preferences compels manufacturers to adapt by creating innovative, healthier, and more natural product offerings that align with the health-conscious mindset of today's buyers. Consequently, the industry must navigate these changing demands to remain competitive.

Market Trends of the Global Fruit and Vegetable Juice Market

The Global Fruit and Vegetable Juice market is witnessing a significant shift towards organic and natural offerings, driven by an increasingly health-conscious consumer base. As awareness of the health benefits of natural juices rises, manufacturers are prioritizing the development of organic products to differentiate themselves in a competitive landscape. Cold-pressed juices are gaining traction due to their perceived freshness and superior nutrient retention, appealing to wellness-oriented buyers. Furthermore, the demand for exotic fruit juices is on the rise, as consumers seek out unique flavors that provide both novelty and potential health benefits, further shaping the industry's evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fruit and Vegetable Juice Market Size by Product & CAGR (2026-2033)

• Market Overview
• Fruit Juices
• Fruit & Vegetable Blend
• Vegetable juices

Global Fruit and Vegetable Juice Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Sweet
• Salty
• Spicy
• Others

Global Fruit and Vegetable Juice Market Size by Category & CAGR (2026-2033)

• Market Overview
• Carbonated
• Non-carbonated

Global Fruit and Vegetable Juice Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Tetra packs

Global Fruit and Vegetable Juice Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Fruit and Vegetable Juice Market Size & CAGR (2026-2033)

• North America (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (USA) (Tropicana, Naked Juice)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA) (Minute Maid, Simply Orange, Odwalla)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA) (Snapple, Mott's)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA) (Capri Sun)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Welch Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florida's Natural Growers, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eckes-Granini Group GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lassonde Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tampico Beverages, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolthouse Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pressed Juicery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations