按類型、住宿設施類型、團體、預訂方式和地區分類的Safari旅遊市場規模、佔有率和成長分析 - 2026-2033年行業預測

預計到 2024 年，野生動物園旅遊市場規模將達到 339.6 億美元，到 2025 年將成長至 359.3 億美元，到 2033 年將成長至 564.1 億美元，在預測期（2026-2033 年）內複合年成長率為 5.8%。

野生動物園旅遊正經歷顯著成長，這主要得益於部落客和社群媒體名人對獨特旅行體驗的推廣。隨著消費者對異國風情的追求，日益壯大的富裕中產階級和中上階層也進一步推動了這個細分市場的發展。儘管面臨高成本、有限的基礎設施和安全隱患等挑戰，近距離體驗野生動物在其自然棲息地的魅力仍然不減。融入當地文化的個人化體驗越來越受歡迎，這有助於新參與企業脫穎而出。南非、肯亞和坦尚尼亞等熱門野生動物園旅遊目的地尤其受歡迎，來自英國、德國和法國等歐洲國家的濃厚興趣也表明，該市場未來具有巨大的擴張潛力。

野生動物園旅遊市場的成長要素

推動野生動物園旅遊市場成長的關鍵因素是旅客對獨特而真實的體驗的需求日益成長。野生動物園旅遊為遊客提供了一個獨特的機會，讓他們能夠在自然環境中觀察野生動物，同時體驗各個目的地豐富的文化遺產和傳統。此外，中產階級和中上階層人口的成長以及他們日益增強的旅遊投資意願也是推動該市場擴張的因素。隨著人們對身臨其境型和改變生活的體驗的需求不斷成長，野生動物園旅遊的受歡迎程度預計將進一步顯著提升。

野生動物園旅遊市場的限制

全球野生動物園旅遊市場面臨的一大挑戰是高昂的旅遊成本，這可能會限制許多潛在遊客的參與。這些旅遊成本通常源自於多種因素，包括交通途徑、住宿設施和必要的許可證。此外，一些地區基礎設施的匱乏，例如道路狀況不佳和住宿設施選擇不足，也可能阻礙市場擴張。另外，安全方面的擔憂，例如遭遇野生動物的風險以及某些地區存在的政治不穩定，也可能使潛在遊客望而卻步，最終影響市場的整體成長潛力。

野生動物園旅遊市場趨勢

野生動物觀光旅遊市場正經歷著向永續和負責任旅遊的顯著轉變，遊客越來越重視環保實踐和符合倫理的野生動物體驗。人們對環境影響的日益關注，促使遊客選擇那些注重保護工作和對當地社區貢獻的旅行社。這一趨勢正在加速對促進當地文化發展的項目進行投資，同時注重生態住宿設施和野生動物保護。此外，身臨其境型文化交流和當地社區主導的主導等體驗式旅遊產品也越來越受歡迎，它們透過為遊客提供深入真實的體驗，提升了整體的野生動物觀光體驗，使遊客能夠與他們探索的地方建立更深的聯繫。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球野生動物園旅遊市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 探險之旅
• 私人狩獵之旅
• 其他

全球野生動物園旅遊市場規模（依住宿設施類型分類）及複合年成長率（2026-2033 年）

• Safari Resorts & 旅館
• 狩獵營地
• 樹屋
• 其他

全球野生動物園旅遊市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 朋友
• 適合家庭
• 夫妻
• 獨自旅行

全球野生動物園旅遊市場規模（以預訂方式分類）及複合年成長率（2026-2033 年）

• 直接預訂
• 代理商和合作夥伴帳戶
• 市集預訂

全球野生動物園旅遊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Toyota（Japan）
• Land Rover（United Kingdom）
• Jeep（United States）
• Ford（United States）
• Nissan（Japan）
• Mercedes-Benz（Germany）
• Mitsubishi（Japan）
• Isuzu（Japan）
• Suzuki（Japan）
• Mahindra & Mahindra（India）
• Tata Motors（India）
• Volkswagen（Germany）
• Chevrolet（United States）
• Fiat（Italy）
• Renault（France）
• Peugeot（France）
• Hyundai（South Korea）
• Kia（South Korea）
• Subaru（Japan）
• GMC（United States）

結論與建議

Safari Tourism Market size was valued at USD 33.96 Billion in 2024 and is poised to grow from USD 35.93 Billion in 2025 to USD 56.41 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

Safari tourism is experiencing significant growth, largely fueled by the influence of bloggers and social media personalities who promote unique travel experiences. As consumers seek out exotic destinations, the rising affluence of the middle and upper-middle class further drives interest in this niche market. Although challenges such as high costs, infrastructure limitations, and safety concerns exist, the allure of unique encounters with wildlife in their natural habitats remains a strong attraction. Personalized experiences that integrate native cultures are becoming popular, helping new market players differentiate themselves. Key safari destinations such as South Africa, Kenya, and Tanzania are particularly sought after, with strong interest noted from European countries including the UK, Germany, and France, indicating a robust potential for future market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A key factor fueling the growth of the safari tourism market is the rising inclination among travelers for unique and authentic experiences. Safari tourism offers an extraordinary chance for tourists to observe wildlife in their natural environments while engaging with the rich cultural heritage and traditions of various destinations. Furthermore, the increasing number of individuals in the middle and upper-middle-class demographics, coupled with their willingness to invest more in travel, is also driving this market's expansion. As the desire for immersive and transformative experiences continues to rise, the popularity of safari tourism is anticipated to increase significantly.

Restraints in the Safari Tourism Market

A notable challenge facing the global safari tourism market is the elevated costs linked to safari excursions, which can restrict access for many potential travelers. The expenses associated with these tours often arise from various factors, including transportation, lodging, and necessary permits. Moreover, inadequate infrastructure in certain regions, characterized by subpar road conditions and insufficient accommodation choices, can impede market expansion. Additionally, safety apprehensions, such as the risk of wildlife encounters and the presence of political unrest in specific areas, may deter prospective visitors, ultimately affecting the market's overall growth potential.

Market Trends of the Safari Tourism Market

The safari tourism market is witnessing a pronounced shift towards sustainable and responsible tourism, with travelers increasingly prioritizing eco-friendly practices and ethical wildlife experiences. As awareness of environmental impacts heightens, travelers are drawn to safari operators that emphasize conservation efforts and community benefits. This trend has catalyzed investments in eco-sensitive accommodations and initiatives focusing on wildlife preservation while promoting the cultural richness of local populations. Additionally, experiential travel offerings, including immersive cultural engagements and community-based initiatives, are gaining traction, providing tourists with profound, authentic experiences that connect them to the regions they explore, thereby enriching the overall safari experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Safari Tourism Market Size by Type & CAGR (2026-2033)

• Market Overview
• Adventure Safari
• Private Safari
• Others

Global Safari Tourism Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

Global Safari Tourism Market Size by Group & CAGR (2026-2033)

• Market Overview
• Friends
• Families
• Couples
• Solos

Global Safari Tourism Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

Global Safari Tourism Market Size & CAGR (2026-2033)

• North America (Type, Accommodation Type, Group, Booking Mode)
  • US
  • Canada
• Europe (Type, Accommodation Type, Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Accommodation Type, Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Accommodation Type, Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Accommodation Type, Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Toyota (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land Rover (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevrolet (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kia (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GMC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations