免疫保健品市場規模、佔有率和成長分析（按產品類型、配方、原料來源、服用方法、客戶群、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球免疫健康補充劑市場規模將達到 405.9 億美元，到 2025 年將達到 452.2 億美元，到 2033 年將達到 1072.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 11.4%。

全球免疫健康補充品市場正經歷顯著成長，這主要得益於意識提升。人口老化、可支配收入增加以及人們對自我護理日益成長的興趣等因素持續推動著市場需求。維生素和礦物質是市場主導產品，其中維生素C、維生素D和鋅等因其公認的增強免疫力功效而備受青睞。儘管藥局仍然是主要的通路，但由於其便利性，線上零售的需求也在不斷成長。北美市場佔有率領先，歐洲和亞太地區也呈現顯著成長，這主要得益於生活方式的改變和人們對營養補充劑認知的提高。一個值得關注的趨勢是，消費者正轉向天然和有機成分的產品，他們追求的是潔淨標示、永續且不含人工添加劑的產品。

全球免疫健康補充品市場促進因素

隨著人們越來越意識到強大的免疫系統在疾病預防中的重要作用，消費者正積極採取措施改善自身健康。這種意識的增強顯著提升了免疫保健品的需求，許多人希望擁有更健康的生活方式並降低潛在的健康風險。許多人都在積極尋找能夠增強免疫功能、提供額外防線以抵抗感染疾病和疾病的產品。這一趨勢表明，消費者越來越重視自體免疫健康，並願意投資於有助於整體健康的保健品。

限制全球免疫健康補充品市場的因素

全球免疫保健品市場面臨許多限制因素，主要與監管挑戰相關。監管機構制定了嚴格的指導方針，以確保這些膳食補充劑的安全、有效和整體品質。對於可能缺乏資源滿足這些要求的中小型生產商而言，合規性尤其具有挑戰性。此外，市場也飽受產品詐欺和標籤錯誤等問題的困擾，進一步削弱了消費者對免疫保健品真實性和有效性的信心。因此，消費者對這些產品的品質和真實性越來越謹慎，導致普遍存在懷疑。

全球免疫健康補充品市場趨勢

全球免疫健康補充品市場正經歷需求激增，這主要得益於消費者對增強免疫力重要性的認知不斷提高。維生素C、維生素D、鋅、接骨木莓和紫錐花等熱門成分備受關注，消費者越來越傾向於選擇能夠增強免疫系統、抵抗各種健康風險的產品。製造商也積極回應，開發創新補充劑，突顯這些經過科學驗證的成分，並進行強而有力的消費者教育活動，強調其功效。這種對值得信賴的營養成分和以消費者為中心的行銷策略，正在創造一個充滿活力的市場格局，推動免疫健康領域的成長和多元化發展。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球免疫健康補充品市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 維他命
  • 維生素A
  • 維生素B族
  • 維生素C
  • 維生素D
  • 維生素E
  • 維生素K
• 礦物質補充劑
  • 鋅補充劑
  • 鐵補充劑
  • 鎂補充劑
  • 其他礦物質補充劑
• 草藥補充劑
• 益生菌補充劑
• 胺基酸和蛋白質
• Omega-3脂肪酸
• 電解質補充劑

全球免疫健康補充品市場規模（按配方和複合年成長率分類）（2026-2033 年）

• 膠囊
• 藥片
• 粉末
• 液體
• 其他準備工作

全球免疫健康補充品市場規模（按成分來源和複合年成長率分類）（2026-2033 年）

• 自然的
• 合成

全球免疫健康補充品市場規模（按給藥途徑和複合年成長率分類）（2026-2033 年）

• 處方藥
• 非處方藥（OTC）

全球免疫健康補充品市場規模（按客戶細分市場分類）及複合年成長率（2026-2033 年）

• 男性
• 女士
• 老年人
• 其他
  • 孩子
  • 嬰兒

全球免疫健康補充品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線下零售店
  • 藥房和藥品商店
  • 大賣場/超級市場
  • 便利商店
• 線上零售商

全球免疫健康補充品市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Amgen Inc.（USA）
• AbbVie Inc.（USA）
• Pfizer Inc.（USA）
• GSK（GlaxoSmithKline）（UK）
• Eli Lilly and Co.（USA）
• Bayer AG（Germany）
• Nestle SA（Switzerland）
• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• Sanofi SA（France）
• AstraZeneca PLC（UK）
• Reckitt Benckiser Group（UK）
• Symrise AG（Germany）
• Swiss Life Science Group（Switzerland）
• Kirkman Group, Inc.（USA）
• Nutraceutical International Corporation（USA）
• New York Life Insurance Co.（USA）
• Tata Consumer Products（India）

結論與建議

Global Immune Health Supplements Market size was valued at USD 40.59 Billion in 2024 and is poised to grow from USD 45.22 Billion in 2025 to USD 107.25 Billion by 2033, growing at a CAGR of 11.4% during the forecast period (2026-2033).

The global market for immune health supplements is witnessing significant growth, fueled by increased consumer awareness of immune health and disease prevention. Factors such as an aging population, rising disposable incomes, and a focus on self-care continue to drive demand. Vitamins and minerals dominate the market, particularly popular ingredients like vitamin C, vitamin D, and zinc due to their established immune-boosting benefits. While pharmacies remain a primary distribution channel, online retail is becoming increasingly popular for its convenience. North America leads in market share, with Europe and the Asia Pacific region also seeing notable growth driven by changing lifestyles and heightened awareness of dietary supplements. A notable trend involves a shift towards natural and organic ingredients, as consumers seek clean label, sustainable products free from artificial additives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Immune Health Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Immune Health Supplements Market Segments Analysis

Global Immune Health Supplements Market is segmented by Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel and region. Based on Product Type, the market is segmented into Vitamins, Mineral supplements, Herbal supplements, Probiotic supplements, Amino acids & proteins, Omega 3 fatty acids and Electrolyte supplements. Based on Formulations, the market is segmented into Capsules, Tablets, Powder, Liquid and Other formulations. Based on Source Type, the market is segmented into Natural and Synthetic. Based on Mode of Medication, the market is segmented into Prescription and Over-the-counter (OTC). Based on Customer Orientation, the market is segmented into Men, Women, Senior Citizen and Others. Based on Distribution Channel, the market is segmented into Offline retail stores and Online retail stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Immune Health Supplements Market

The increasing recognition of the crucial role a robust immune system plays in disease prevention is driving consumers to take proactive steps towards enhancing their health and well-being. This heightened awareness has resulted in a notable rise in the demand for immune health supplements, as individuals strive to adopt healthier lifestyles and mitigate potential health risks. Many are actively seeking products designed to boost immune function, providing an extra line of defense against infections and illnesses. This trend underscores the growing commitment among consumers to prioritize their immune health and invest in supplements that support their overall wellness.

Restraints in the Global Immune Health Supplements Market

The Global Immune Health Supplements market faces several constraints primarily related to regulatory challenges, as governing bodies enforce stringent guidelines to guarantee the safety, effectiveness, and overall quality of these dietary products. This compliance can be particularly difficult for smaller manufacturers, who may lack the resources to meet these demands. Additionally, the market grapples with issues like product adulteration and mislabeling, which further complicate consumer trust in the authenticity and potency of immune health supplements. As a result, consumers have grown more apprehensive about the quality and integrity of these products, fostering a prevailing sense of skepticism.

Market Trends of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is experiencing a surge in demand, driven by heightened consumer awareness of the importance of immune support. Popular ingredients such as vitamin C, vitamin D, zinc, elderberry, and echinacea are at the forefront, as consumers increasingly seek products that bolster their immune system and provide protection against various health threats. Manufacturers are responding by formulating innovative supplements that highlight these scientifically-backed ingredients, coupled with robust consumer education initiatives that underscore their efficacy. This focus on trusted nutrients and consumer-centric marketing is shaping a dynamic market landscape, fostering growth and diversification within the immune health segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Immune Health Supplements Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements
• Probiotic supplements
• Amino acids & proteins
• Omega 3 fatty acids
• Electrolyte supplements

Global Immune Health Supplements Market Size by Formulations & CAGR (2026-2033)

• Market Overview
• Capsules
• Tablets
• Powder
• Liquid
• Other formulations

Global Immune Health Supplements Market Size by Source Type & CAGR (2026-2033)

• Market Overview
• Natural
• Synthetic

Global Immune Health Supplements Market Size by Mode of Medication & CAGR (2026-2033)

• Market Overview
• Prescription
• Over-the-counter (OTC)

Global Immune Health Supplements Market Size by Customer Orientation & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Senior Citizen
• Others
  • Kids
  • Toddlers

Global Immune Health Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

Global Immune Health Supplements Market Size & CAGR (2026-2033)

• North America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amgen Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GSK (GlaxoSmithKline) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Life Science Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkman Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Life Insurance Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations