機能飲料市場規模、佔有率和成長分析（按類型、通路、最終用戶和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球機能飲料市場規模將達到 2,373.8 億美元，從 2025 年的 2,558.9 億美元成長到 2033 年的 4,666.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.8%。

全球機能飲料市場預計將持續成長，這主要得益於消費者對富含必需營養素、胺基酸和其他有益成分的強化飲料的健康益處的日益關注。領先品牌不斷推出創新產品並採取積極的行銷策略，進一步推動了市場擴張。近年來，消費者對增強免疫力產品的日益重視也刺激了市場需求。便利性和多樣化的健康益處等因素也是推動市場成長的關鍵因素。為迎合消費者對植物來源和無乳糖產品的偏好，功能性飲料推出了各種獨特口味，這反映了素食主義和生酮飲食等飲食趨勢的變化。此外，消費者對潔淨標示、非基因改造和有機產品的日益青睞也在影響他們的購買行為，並促使他們選擇機能飲料而非傳統碳酸軟性飲料。

全球機能飲料市場促進因素

消費者對健康和保健的日益關注，正推動著機能飲料市場發生重大轉變，這類飲料具有增強健康功效的作用，例如改善腸道健康、補充水分和增強免疫力。隨著人們健康意識的增強，他們越來越傾向於選擇能夠促進整體健康的飲料，而不是傳統的含糖碳酸飲料。這種日益成長的偏好反映了人們對更健康生活方式的更廣泛追求，他們尋求的不僅是能夠解渴的產品，而是能夠積極促進自身健康的飲料。因此，為了滿足消費者對營養有益飲料的需求，機能飲料市場正在迅速擴張。

全球機能飲料市場阻礙因素

全球機能飲料市場面臨的主要限制因素之一是許多飲料含糖量過高引發的普遍健康擔憂。隨著糖尿病和肥胖症在全球發病率的上升，消費者越來越關注糖的攝取量，並日益重視營養標示。這種意識的增強正在改變人們的偏好，他們開始尋求更健康的替代品。因此，各國政府和衛生組織都建議減少糖的攝取量，這對含糖量高的機能飲料構成了挑戰。為了保持競爭力，品牌必須專注於創新，並開發出既能提供健康益處又不犧牲口感或功效的產品。

全球機能飲料市場趨勢

全球機能飲料市場正經歷顯著的轉變，產品越來越注重天然和植物成分，這主要得益於蓬勃發展的純素和潔淨標示趨勢。消費者越來越傾向於選擇符合自身價值觀的飲品，優先考慮健康益處和環境永續性。這一趨勢推動了對添加草本植物和超級食品的機能飲料的需求，這些飲料不僅迎合了注重健康的生活方式，也符合環保意識的選擇。隨著市場的不斷發展，各大品牌也不斷創新，將這些天然成分融入產品中，力求滿足當今消費者日益挑剔的偏好。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球機能飲料市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 能量飲料
• 乳製品飲料
• 運動飲料
• 汁
• 其他

全球機能飲料市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 專賣店
• 超級市場/大賣場
• 電子商務
• 其他

全球機能飲料市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 健身生活風格用戶
• 運動員
• 其他

全球機能飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Red Bull GmbH（Austria）
• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Unilever PLC（UK/Netherlands）
• Arizona Beverages USA（USA）
• Celsius Holdings, Inc.（USA）
• Keurig Dr Pepper Inc.（USA）
• Suntory Holdings Limited（Japan）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Amway Corporation（USA）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（USA）
• Nutrabolt（USA）
• Carabao Group Public Company Limited（Thailand）

結論與建議

Global Functional Drinks Market size was valued at USD 237.38 Billion in 2024 and is poised to grow from USD 255.89 Billion in 2025 to USD 466.66 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global functional drinks market is poised for growth, fueled by rising awareness of the health benefits associated with beverages fortified with essential nutrients, amino acids, and other beneficial ingredients. This expansion is further propelled by innovative product launches and aggressive marketing initiatives from major brands. The heightened focus on immunity-boosting products has bolstered demand in recent times. Factors such as the convenience of consumption and diverse health advantages also play a crucial role in driving this market. The introduction of unique flavors aligns with consumer preferences for plant-based and lactose-free options, reflecting shifts in dietary trends towards veganism and keto. Additionally, the increasing consumer inclination towards clean-label, non-GMO, and organic offerings is shaping purchasing behaviors, leading to a preference for functional drinks over traditional carbonated options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Drinks Market Segments Analysis

Global Functional Drinks Market is segmented by Type, Distribution Channels, End-User and region. Based on Type, the market is segmented into Energy Drinks, Dairy-based Beverages, Sports Drinks, Juices and Others. Based on Distribution Channels, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, E-Commerce and Others. Based on End-User, the market is segmented into Fitness Lifestyle Users, Athletes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Drinks Market

The rising emphasis on health and wellness among consumers is driving a significant shift towards functional beverages that offer enhanced health benefits, including gut health, hydration, and immune support. As people become increasingly mindful of their wellness, they are opting for drinks that promote overall health rather than traditional sugary sodas. This growing preference reflects a broader commitment to healthier lifestyles, as individuals seek out products that not only quench their thirst but also contribute positively to their well-being. Consequently, the market for functional drinks is expanding rapidly, catering to the demand for nutritious and beneficial beverage options.

Restraints in the Global Functional Drinks Market

One significant restraint in the Global Functional Drinks market is the prevalent health concerns associated with the high sugar content found in many of these beverages. As incidences of diabetes and obesity rise worldwide, consumers are becoming more cautious about their sugar intake, prompting heightened scrutiny of nutritional labels. This growing awareness is resulting in shifting preferences, with individuals increasingly seeking healthier alternatives. Consequently, governments and health organizations are advocating for reduced sugar consumption, which poses a challenge for sugar-laden functional drinks. To remain competitive, brands must focus on innovation, developing products that deliver health benefits without sacrificing taste or effectiveness.

Market Trends of the Global Functional Drinks Market

The Global Functional Drinks market is experiencing a notable shift towards products that prioritize natural and plant-based ingredients, driven by the burgeoning vegan and clean-label movements. Consumers are increasingly in search of beverages that align with their values, emphasizing health benefits and environmental sustainability. This trend has led to a rising demand for functional drinks infused with herbs, botanicals, and superfoods, which not only cater to wellness-oriented lifestyles but also resonate with eco-conscious choices. As the market evolves, brands are innovating to integrate these natural compositions, ensuring they meet the sophisticated preferences of the modern consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Functional Drinks Market Size by Type & CAGR (2026-2033)

• Market Overview
• Energy Drinks
• Dairy-based Beverages
• Sports Drinks
• Juices
• Others

Global Functional Drinks Market Size by Distribution Channels & CAGR (2026-2033)

• Market Overview
• Specialty Stores
• Supermarket/ Hypermarket
• E-Commerce
• Others

Global Functional Drinks Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Fitness Lifestyle Users
• Athletes
• Others

Global Functional Drinks Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channels, End-User)
  • US
  • Canada
• Europe (Type, Distribution Channels, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channels, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channels, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channels, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carabao Group Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations