即飲茶市場規模、佔有率和成長分析（按類型、類別、分銷管道、添加劑、包裝、價格分佈和地區分類）－2026-2033年產業預測

預計到 2024 年，即飲茶 (RTD) 市場規模將達到 253.4 億美元，到 2025 年將達到 269.4 億美元，到 2033 年將達到 439.1 億美元，在預測期（2026-2033 年）內複合年成長率為 6.3%。

全球即飲茶市場正經歷強勁成長，這主要得益於消費者對碳酸飲料健康風險意識的不斷提高，促使他們轉向更健康的替代品，例如即飲茶和咖啡。慢性病發生率的上升也讓人們更加關注這些飲品的健康益處，尤其是在老年人群中。為了滿足更廣泛的消費者需求，製造商正在拓展產品線，添加營養保健成分以增強產品的健康功效。亞太地區佔據最大的市場佔有率，其中北美地區的成長速度最快。主要企業的策略包括：針對特定族群推出健康產品，並將即飲飲料定位為一種生活方式選擇，從而增強其對注重健康的消費者的吸引力，並受益於發展中市場可支配收入的成長。

即飲茶市場促進因素

消費者對健康生活方式重要性的認知不斷提高，推動了兼具便利性和健康益處的飲品需求。即飲茶，尤其是綠茶和花草茶，正逐漸成為比含糖碳酸飲料更優的選擇。這類茶通常富含抗氧化劑、多酚和其他與多種健康益處相關的生物活性化合物。注重健康的消費者趨勢顯著提升了即飲茶的受歡迎程度，它不僅清爽便捷，還能幫助消費者實現健康目標，並輕鬆融入忙碌的生活方式。

壓制即飲茶市場

即飲茶市場面臨嚴峻的挑戰，因為高度飽和的飲料產業為消費者提供了琳瑯滿目的選擇。該品類不僅要與各種茶飲料競爭，還要面對許多其他產品的挑戰，包括碳酸飲料、能量飲料、果汁和各種保健飲品。為了獲得競爭優勢，即飲茶品牌必須專注於透過獨特的口味、創新的包裝設計和引人注目的行銷活動來打造差異化優勢。此外，解決消費者對含糖量、人工添加劑和永續生產流程的擔憂，也是在這個瞬息萬變的市場中取得成功的關鍵。

即飲茶市場趨勢

即飲茶市場正經歷著向天然和有機產品方向的顯著轉變，這反映出消費者對成分及其來源的關注度日益提高。這一趨勢的驅動力源於人們對天然飲品健康益處以及人工添加劑對環境影響的認知不斷增強。千禧世代和更年輕的消費者引領著這場變革，他們的購買決策基於透明度、永續性和道德採購等價值觀。因此，各大品牌正加速創新，提供更健康、更清潔的飲品選擇，以滿足日益成長的健康養生趨勢，並與環保計劃保持一致。這正在重塑產業的競爭格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球即飲茶市場規模（按類型分類）及複合年成長率（2026-2033 年）

• 紅茶
• 綠茶
• 白茶
• 其他

全球即飲茶市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 傳統的
• 有機的

全球即飲茶市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 專賣店
• 網路商店
• 其他

全球即飲茶市場規模（依添加劑分類）及複合年成長率（2026-2033 年）

• 味道
• 人工甜味劑
• 酸味劑
• 營養補充品
• 防腐劑
• 其他

全球即飲茶市場規模（依包裝種類及複合年成長率分類）（2026-2033 年）

• 玻璃瓶
• 罐裝
• 寶特瓶
• 噴泉式/無菌包裝
• 其他

全球即飲茶市場規模（按價格和複合年成長率分類）（2026-2033 年）

• 優質的
• 常規的
• 熱門價格分佈
• 噴泉
• 超優質

全球即飲茶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• PepsiCo, Inc.（United States）
• The Coca-Cola Company（United States）
• Nestle SA（Switzerland）
• Suntory Holdings Limited（Japan）
• Monster Beverage Corporation（United States）
• Tata Consumer Products Limited（India）
• Uni-President Enterprises Corp.（Taiwan）
• Tingyi（Cayman Islands）Holding Corporation（China）
• Asahi Group Holdings, Ltd.（Japan）
• Unilever PLC（United Kingdom）
• Danone SA（France）
• Starbucks Corporation（United States）
• Keurig Dr Pepper Inc.（United States）
• Nongfu Spring Co., Ltd.（China）
• AriZona Beverages USA LLC（United States）
• Ito En, Ltd.（Japan）
• Hain Celestial Group, Inc.（United States）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Chatime（La Kaffa International Co. Ltd.）（Taiwan）
• ChaPanda（Chabaidao）（China）

結論與建議

Ready-to-drink Tea Market size was valued at USD 25.34 Billion in 2024 and is poised to grow from USD 26.94 Billion in 2025 to USD 43.91 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global ready-to-drink (RTD) tea market is witnessing robust growth fueled by heightened consumer awareness regarding the health risks of carbonated drinks, prompting a shift towards healthier alternatives like RTD tea and coffee. The rising prevalence of chronic diseases has heightened interest in the health benefits offered by these beverages, particularly among older age groups. Manufacturers are introducing increasingly diverse product lines to cater to a broad customer base, incorporating nutraceutical ingredients for added health benefits. The Asia-Pacific region leads in market share, while North America shows the fastest expansion. Strategies by key players include tailoring health-focused products for specific demographics and positioning RTD beverages as lifestyle choices, further appealing to health-conscious consumers and benefiting from rising disposable incomes in developing markets.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-drink Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-drink Tea Market Segments Analysis

Global Ready-to-drink Tea Market is segmented by Type, Category, Distribution Channel, Additives, Packaging, Price and region. Based on Type, the market is segmented into Black Tea, Green Tea, White Tea and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online stores and Others. Based on Additives, the market is segmented into Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives and Others. Based on Packaging, the market is segmented into Glass Bottle, Canned, Pet Bottle, Fountain/Aseptic and Others. Based on Price, the market is segmented into Premium, Regular, Popular Priced, Fountain and Super Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-drink Tea Market

The increasing consumer awareness regarding the significance of a healthy lifestyle has led to a rising demand for beverages that combine convenience with health advantages. Ready-to-drink tea, particularly green and herbal varieties, is increasingly viewed as a superior choice compared to sugary and carbonated drinks. This type of tea is typically abundant in antioxidants, polyphenols, and other bioactive components linked to numerous health benefits. The trend towards health-conscious consumption has significantly boosted the popularity of ready-to-drink tea, offering consumers a refreshing, accessible beverage that supports their wellness objectives while fitting seamlessly into their busy lives.

Restraints in the Ready-to-drink Tea Market

The ready-to-drink tea market faces significant challenges due to the high level of saturation in the beverage sector, where consumers are presented with a vast array of options. This category competes not only with a variety of tea-based drinks but also with numerous alternatives such as carbonated soft drinks, energy drinks, fruit juices, and various healthy beverages. To gain a competitive edge, brands in the ready-to-drink tea segment must focus on distinguishing themselves through unique flavors, innovative packaging designs, and compelling marketing initiatives. Additionally, addressing consumer concerns about sugar levels, artificial ingredients, and sustainable practices is essential for success in this dynamic market.

Market Trends of the Ready-to-drink Tea Market

The ready-to-drink tea market is witnessing a significant shift towards natural and organic products, reflecting a growing consumer consciousness about ingredients and their origins. This trend is propelled by a heightened awareness of the health benefits associated with natural beverages and the environmental ramifications of artificial additives. Millennials and younger consumers are at the forefront of this movement, emphasizing values of transparency, sustainability, and ethical sourcing in their purchasing decisions. As a result, brands are increasingly innovating to offer healthier, cleaner beverage options that cater to the desire for wellness and align with eco-friendly practices, reshaping the competitive landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready-to-drink Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Black Tea
• Green Tea
• White Tea
• Others

Global Ready-to-drink Tea Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Ready-to-drink Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
• Others

Global Ready-to-drink Tea Market Size by Additives & CAGR (2026-2033)

• Market Overview
• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

Global Ready-to-drink Tea Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Glass Bottle
• Canned
• Pet Bottle
• Fountain/Aseptic
• Others

Global Ready-to-drink Tea Market Size by Price & CAGR (2026-2033)

• Market Overview
• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

Global Ready-to-drink Tea Market Size & CAGR (2026-2033)

• North America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tingyi (Cayman Islands) Holding Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nongfu Spring Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (La Kaffa International Co. Ltd.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChaPanda (Chabaidao) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations