米酒市場規模、佔有率和成長分析（按類型、發酵製程、生產規模、酒精濃度和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球米酒市場規模將達到 60.1 億美元，到 2025 年將達到 63.4 億美元，到 2033 年將達到 97.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.5%。

全球米酒市場需求正經歷快速成長，主要驅動力是消費者日益增強的健康意識，促使他們偏好低酒精飲品。米酒相對較低的酒精濃度滿足了年輕一代日益成長的健康意識。除了健康益處外，米酒也逐漸成為現代烹飪中不可或缺的原料，能夠以多種方式提升菜餚風味，例如用於醃製和調味。這一趨勢也受到西方市場對正宗亞洲風味日益成長的喜愛的推動，尤其是在亞洲飲食文化日益盛行的西方市場。此外，米酒產業在永續性和環保實踐方面的努力，例如有機種植和環保包裝，也吸引了環保意識的消費者，進一步鞏固了米酒的市場地位。

全球米酒市場成長要素

全球米酒市場正經歷顯著成長，尤其是在歐洲和美國。這主要得益於人們對米酒健康益處的日益關注。消費者青睞米酒的低酒精濃度和抗氧化特性，使其成為飲品市場中頗具吸引力的選擇。此外，米酒，尤其是清酒，被宣傳為比傳統蒸餾酒更健康的替代品，進一步推動了這一趨勢。隨著越來越多的消費者尋求低卡路里和無麩質食品，千禧世代尤其容易受到這些產品的吸引，並擴大選擇米酒作為他們的首選酒精飲料。這不僅提升了市場擴張潛力，也增強了米酒對更廣泛消費族群的吸引力。

全球米酒市場面臨的限制因素

由於清酒和其他高檔米酒的生產過程複雜，需要特殊的資源，全球米酒市場面臨嚴峻的挑戰。這些因素導致生產成本較高，從而限制了其價格競爭力，尤其是在消費者優先考慮價格的市場。此外，陳釀和發酵設施所需的投資也增加了整體成本。因此，清酒可能難以與價格較親民的酒精飲料競爭，尤其是在價格敏感的地區。這種情況可能會限制清酒產品的潛在成長和市場佔有率。

全球米酒市場趨勢

優質化是全球米酒市場的一大趨勢，尤其體現在對高品質陳年米酒（如清酒）的需求。這項轉變源自於消費者對精緻手工飲品的偏好，也反映了人們對高階食品和飲品的廣泛興趣。已開發市場的消費者追求獨特而地道的體驗，因此對採用創新釀造工藝釀造的米酒越來越感興趣。這種優質化趨勢在北美、歐洲和日本等地區尤其明顯，這些地區擁有挑剔味蕾的消費者越來越欣賞高階米酒的品質和複雜性。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球米酒市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 日本清酒
• 味醂
• 甘酒
• 日本燒酒

全球米酒市場規模（依發酵製程分類）及複合年成長率（2026-2033 年）

• 利用曲霉菌進行發酵
• 無需曲霉的發酵

全球米酒市場規模：依產量規模及複合年成長率（2026-2033 年）分類

• 工業規模生產
• 手工藝規模生產
• 家庭釀造

全球米酒市場規模（酒精濃度計）及複合年成長率（2026-2033 年）

• 低酒精度（低於15% ABV）
• 中酒精度（15-20% ABV）
• 高酒精度（超過20% ABV）

全球米酒市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Suntory Holdings Ltd.（Japan）
• Asahi Group Holdings Ltd.（Japan）
• Takara Shuzo Co., Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Sho Chiku Bai Co., Ltd.（Japan）
• Ozeki Corporation（Japan）
• Gekkeikan Sake Company, Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Niigata Sake Brewing Co., Ltd.（Japan）
• Kooksoondang（South Korea）
• COFCO Corporation（China）
• Taiwan Tobacco & Liquor Corporation（Taiwan）
• Shiwan Wine Group（China）
• Gu Yue Long Shan（China）
• Kuai Ji Shan（China）
• Pagoda Brand（China）
• Makku（USA/South Korea）
• Sake One Corporation（USA）
• Tippsy（USA）
• John Distilleries Private Limited（India）

結論與建議

Global Rice Wine Market size was valued at USD 6.01 Billion in 2024 and is poised to grow from USD 6.34 Billion in 2025 to USD 9.74 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global rice wine market is witnessing a surge in demand, largely fueled by a growing preference for low-alcohol beverages amid health-conscious consumer behavior. Rice wine's relatively lower alcohol content aligns well with the desires of increasingly wellness-oriented younger generations. In addition to its health benefits, rice wine is becoming a staple ingredient in contemporary cuisine, enhancing dishes through versatile applications such as marinades and sauces. This trend is further amplified by the rising appreciation for authentic Asian flavors, particularly in Western markets where Asian culinary practices are gaining traction. Furthermore, the industry's commitment to sustainability and eco-friendly practices, including organic cultivation and responsible packaging, appeals to environmentally conscious consumers, boosting rice wine's market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Wine Market Segments Analysis

Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Wine Market

The Global Rice Wine market is experiencing significant growth, particularly in Western regions, as awareness of the health benefits associated with rice wine rises. Consumers are drawn to its lower alcohol content and antioxidant properties, making it an appealing choice in the beverage landscape. This trend is further fueled by the marketing of rice wine, especially sake, as a healthier alternative to traditional spirits. As individuals increasingly seek low-calorie and gluten-free options, millennials are particularly influenced by these offerings, favoring rice wine as a preferred drink, which enhances the market's expansion potential and attractiveness to a broader audience.

Restraints in the Global Rice Wine Market

The Global Rice Wine market faces significant challenges due to the meticulous production processes and specific resources required for creating sake and other premium rice wines. These factors contribute to higher production costs, which can hinder price competitiveness, especially in markets where consumers prioritize affordability. Additionally, the necessary investments in aging and fermentation facilities further add to overall expenses. As a result, rice wine may find it difficult to compete with more affordable alcoholic beverages, particularly in regions where price sensitivity is prevalent among buyers. This dynamic can limit the potential growth and market share of rice wine products.

Market Trends of the Global Rice Wine Market

The Global Rice Wine market is experiencing a significant trend towards premiumization, particularly in the demand for high-quality and aged rice wines like sake. This shift is fueled by consumer preferences that favor sophisticated and artisanal beverages, reflecting a broader interest in premium food and drink offerings. As consumers in developed markets seek out unique and authentic experiences, there is a growing inclination towards rice wines crafted through innovative brewing techniques. This premiumization trend is most pronounced in regions such as North America, Europe, and Japan, where discerning palates are driving an increased appreciation for the quality and complexity of upscale rice wines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Wine Market Size by Type & CAGR (2026-2033)

• Market Overview
• Sake
• Mirin
• Amazake
• Shochu

Global Rice Wine Market Size by Fermentation Process & CAGR (2026-2033)

• Market Overview
• Koji-based Fermentation
• Non-Koji-based Fermentation

Global Rice Wine Market Size by Production Scale & CAGR (2026-2033)

• Market Overview
• Industrial-scale Production
• Craft-scale Production
• Home-brewing

Global Rice Wine Market Size by Alcohol Content & CAGR (2026-2033)

• Market Overview
• Low-alcohol (less than 15% ABV)
• Medium-alcohol (15-20% ABV)
• High-alcohol (over 20% ABV)

Global Rice Wine Market Size & CAGR (2026-2033)

• North America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • US
  • Canada
• Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sho Chiku Bai Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niigata Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooksoondang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COFCO Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taiwan Tobacco & Liquor Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiwan Wine Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gu Yue Long Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuai Ji Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pagoda Brand (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makku (USA/South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sake One Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tippsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations