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個人衛生用品市場規模、佔有率和成長分析（按產品類型、價格分佈、用戶性別、性別、分銷管道和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1898473

個人衛生用品市場規模、佔有率和成長分析（按產品類型、價格分佈、用戶性別、性別、分銷管道和地區分類）—產業預測（2026-2033 年）

Personal Hygiene Market Size, Share, and Growth Analysis, By Product Type (Soaps, Hand Sanitizers), By Pricing (Mass Products, Premium Products), By Usability, By Gender, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，個人衛生用品市場規模將達到 6,160.9 億美元，到 2025 年將達到 6,395 億美元，到 2033 年將達到 8,618.3 億美元，預測期（2026-2033 年）的複合年成長率為 3.8%。

全球個人衛生用品市場正穩步成長，這主要得益於消費者對健康、清潔和整體福祉日益成長的關注。該市場涵蓋了滿足各種衛生需求的各類產品，包括口腔清潔用品、護膚、頭髮護理和女性用衛生用品。人們越來越意識到個人衛生用品在疾病預防和提升生活品質方面的重要作用，這是推動市場成長的關鍵因素。其他促成因素包括可支配收入的增加、都市化的加快、生活方式的改變以及美容和健康文化的興起。各大品牌正透過產品開發和行銷不斷創新，以滿足消費者不斷變化的需求，尤其是在電子商務通路方面。隨著衛生成為日常生活的重要組成部分，永續性也變得越發重要，企業紛紛推出環保產品，積極應對監管和環境方面的挑戰。

個人衛生用品市場促進因素

人們越來越意識到個人衛生用品在保障整體健康和福祉方面的重要作用，這是推動市場發展的主要動力。隨著個人健康意識的增強，對不僅有助於預防疾病，還能促進清潔和支持自我護理習慣的產品需求日益成長。這種衛生意識的提高促使消費者尋求有效的解決方案，包括乾洗手劑、消毒劑和其他相關產品。因此，這一趨勢凸顯了消費者對個人衛生用品日益成長的關注，並影響著那些將自身健康和福祉放在首位的消費者的購買決策。

限制個人衛生市場發展的因素

由於嚴格的法規和安全標準旨在確保產品功效和消費者安全，個人衛生用品市場面臨巨大的挑戰。製造商往往難以滿足這些要求，尤其是在尋求添加創新成分或開發新配方時。不合規可能導致產品召回、法律糾紛、品牌形象受損。因此，這些障礙對該領域的企業構成了重大阻礙，阻礙了它們推出新產品並在不斷變化的市場環境中保持競爭力。

個人衛生用品市場趨勢

隨著消費者越來越重視產品的安全、永續性和環保責任等價值觀，個人護理市場正顯著轉向使用清潔、天然的成分。人們對合成化學物質的負面健康影響的認知不斷提高，推動了對採用植物萃取物、有機成分和低添加劑配方的個人保健產品的強勁需求。品牌正透過強調成分採購和配方流程的透明度來適應消費者這種不斷變化的心態。這一趨勢不僅推動了行業創新，也促進了一種兼顧功效和消費者健康的全方位個人護理理念。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- 寶潔公司（美國）
- 聯合利華（英國）
- 強生公司（美國）
- 金佰利公司（美國）
- 高露潔棕欖（美國）
- 利潔時集團（英國）
- 拜爾斯道夫（德國）
- 歐萊雅（法國）
- 資生堂（日本）
- Essity（瑞典）
- 漢高（德國）
- 花王株式會社（日本）
- 葛蘭素史克（英國）
- Edgewell Personal Care（美國）
- Church & Dwight（美國）
- 獅王株式會社（日本）
- 安麗（美國）
- 雅芳產品（英國）
- 科蒂公司（美國）
- 戈德瑞消費品（印度）

結論與建議

簡介目錄

Product Code: SQMIG30L2179

Personal Hygiene Market size was valued at USD 616.09 Billion in 2024 and is poised to grow from USD 639.5 Billion in 2025 to USD 861.83 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The global personal hygiene market is witnessing consistent growth, driven by an increasing consumer focus on health, cleanliness, and overall well-being. This market includes a wide array of products catering to various hygiene needs, such as oral care, skincare, hair care, and feminine hygiene. Heightened awareness regarding personal hygiene's role in disease prevention and quality of life is a significant factor propelling this growth. Contributing elements include rising disposable incomes, urbanization, evolving lifestyles, and an expanding beauty and wellness culture. Brands are innovating in product development and marketing to meet shifting consumer demands, particularly through e-commerce channels. Sustainability is becoming key, with companies introducing eco-friendly options and responding to regulatory and environmental challenges, as hygiene becomes a fundamental aspect of daily life.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Hygiene market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Hygiene Market Segments Analysis

Global Personal Hygiene Market is segmented by Product Type, Pricing, Usability, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Soaps, Hand Sanitizers, Bath and Shower Products, Face Care Products, Feminine Hygiene Products, Incontinence Garments, Disinfectants, Masks, Gloves, Stretchable Caps, Antimicrobial Wipes and Other Products. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Usability, the market is segmented into Disposable and Reusable. Based on Gender, the market is segmented into Unisex, Male and Female. Based on Distribution Channel, the market is segmented into Hospital Pharmacies, Supermarkets and Hypermarkets, Online Stores and Pharmacies, Convenience Stores and Retail Pharmacies and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Hygiene Market

The growing recognition of the vital role that personal hygiene plays in ensuring overall health and wellness is a major force propelling the market forward. As individuals become more health-focused, there is a rising demand for products that not only help prevent illnesses but also enhance cleanliness and support self-care routines. This heightened consciousness surrounding hygiene has led consumers to seek out effective solutions, including hand sanitizers, disinfectants, and other related products. Consequently, this trend underscores the increasing commitment to personal hygiene, influencing the purchasing decisions of consumers who prioritize their health and well-being.

Restraints in the Personal Hygiene Market

The personal hygiene market faces significant challenges due to the strict regulations and safety standards imposed to guarantee product effectiveness and consumer safety. Manufacturers often struggle to comply with these requirements, particularly when they seek to incorporate innovative ingredients or develop new formulations. Failure to adhere to these regulations can result in product recalls, legal complications, and potential harm to brand reputation. Consequently, these obstacles can serve as substantial restraints for companies operating in this sector, hindering their ability to launch new products and maintain competitiveness within an evolving market landscape.

Market Trends of the Personal Hygiene Market

The personal hygiene market is experiencing a significant shift towards clean and natural ingredients, as consumers increasingly prioritize products that reflect their values of safety, sustainability, and environmental responsibility. This growing awareness of the adverse health effects associated with synthetic chemicals is prompting a strong demand for personal care options that incorporate botanical extracts, organic components, and minimal additives. Brands are adapting to this evolving consumer mindset by emphasizing transparency in ingredient sourcing and formulation processes. This trend is not only fostering innovation within the industry but also promoting a holistic approach to personal hygiene that emphasizes both efficacy and consumer well-being.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Personal Hygiene Market Size by Product Type & CAGR (2026-2033)

Market Overview
Soaps
Hand Sanitizers
Bath and Shower Products
Face Care Products
Feminine Hygiene Products
Incontinence Garments
Disinfectants
Masks
Gloves
Stretchable Caps
Antimicrobial Wipes
Other Products

Global Personal Hygiene Market Size by Pricing & CAGR (2026-2033)

Market Overview
Mass Products
Premium Products

Global Personal Hygiene Market Size by Usability & CAGR (2026-2033)

Market Overview
Disposable
Reusable

Global Personal Hygiene Market Size by Gender & CAGR (2026-2033)

Market Overview
Unisex
Male
Female

Global Personal Hygiene Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hospital Pharmacies
Supermarkets and Hypermarkets
Online Stores and Pharmacies
Convenience Stores and Retail Pharmacies
Offline

Global Personal Hygiene Market Size & CAGR (2026-2033)

North America (Product Type, Pricing, Usability, Gender, Distribution Channel)
- US
- Canada
Europe (Product Type, Pricing, Usability, Gender, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Pricing, Usability, Gender, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Pricing, Usability, Gender, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Pricing, Usability, Gender, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments