膳食補充劑市場規模、佔有率和成長分析（按產品、消費群組、劑型、銷售管道、應用和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球膳食補充劑市場規模將達到 5,053.8 億美元，到 2025 年將達到 5,372.2 億美元，到 2033 年將達到 8,758.3 億美元，預測期（2026-2033 年）的複合年成長率為 6.3%。

全球膳食補充劑市場正經歷強勁成長，這主要得益於消費者對增強免疫力和整體健康產品日益成長的需求。這種需求激增與人們對糖尿病、肥胖症和心血管疾病等常見健康問題的日益關注密切相關，促使人們更加重視自身健康。開發中國家政府為應對營養不良和改善公共衛生所採取的措施也進一步推動了市場擴張。電子商務平台和各種零售通路的可得性，使得更多消費者能夠輕鬆取得膳食補充劑。此外，植物性食品和超級食品的流行趨勢，以及軟糖和即溶片等創新劑型的出現，也促使企業開發兼顧功效和良好服用體驗的產品。

全球營養保健品市場促進因素

全球膳食補充劑市場持續顯著擴張，主要驅動力在於消費者對預防性醫療保健重要性的認知不斷提高，以及對包括各種食品添加劑在內的健康促進產品的需求日益成長。老牌企業和新參與企業不斷創新，進一步推動了這一成長趨勢。例如，為了滿足消費者對植物來源體重管理產品日益成長的需求，各公司正積極推出新的純素膳食補充劑系列。這些舉措凸顯了該行業為適應不斷變化的消費者偏好和飲食習慣所做的努力，也反映了其對健康和福祉的更廣泛關注。

全球膳食補充劑市場面臨的限制因素

全球膳食補充劑市場的擴張面臨許多挑戰，包括傳統補充劑價格上漲以及免疫接種前補充劑的高成本。此外，有機補充劑的供不應求，加上消費者對有機產品日益成長的偏好，也可能阻礙市場成長。為了克服這些障礙，製造商正致力於技術創新，旨在降低生產成本，並提高消費者的購買力。這些策略性措施旨在解決現有障礙，增加膳食補充劑的供應，從而滿足消費者需求，並促進更廣泛的市場滲透和擴張。

全球營養補充品市場趨勢

全球膳食補充劑市場正經歷著向個人化營養的顯著轉變，消費者越來越傾向於根據自身健康目標和基因特徵量身定做的補充劑方案。這一趨勢推動了DNA檢測服務和定製配方（滿足個人需求）的蓬勃發展。同時，消費者對天然和有機產品的興趣日益濃厚，他們更青睞注重永續性和道德採購的「潔淨標示」產品。此外，植物來源和純素補充劑的快速普及也凸顯了人們飲食習慣的改變。線上零售平台不斷提升市場准入性，進一步激發了消費者對健康和保健日益成長的興趣。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

全球膳食補充品市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 運動營養
  • 運動補劑
  • 蛋白質補充劑
  • 雞蛋蛋白
  • 大豆蛋白
  • 豌豆蛋白
  • 扁豆蛋白
  • 大麻蛋白
  • 酪蛋白
  • 藜麥蛋白
  • 乳清蛋白
  • 乳清蛋白隔離群
  • 乳清蛋白濃縮物
  • 維他命
  • 礦物
  • 鈣
  • 鉀
  • 鎂
  • 鐵
  • 鋅
  • 胺基酸
  • BCAA
  • 精胺酸
  • 天門冬胺酸
  • 麩醯胺酸
  • BETA-丙氨酸
  • 肌酸
  • 左旋肉鹼
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 麥芽糊精
  • 葡萄糖
  • 蠟質玉米玉米粉
  • 卡博林
  • 排毒補充品
  • 電解質
  • 其他
  • 運動飲料
  • 等滲
  • 低滲透壓
  • 高滲透壓
  • 運動食品
  • 蛋白質棒
  • 能量棒
  • 蛋白質凝膠
  • 代餐產品
  • 減重產品
• 燃脂劑
  • 綠茶
  • 膳食纖維
  • 蛋白質
  • 綠咖啡
  • 其他
• 營養補充品
  • 維他命
  • 綜合維他命
  • 維生素A
  • 維生素B
  • 維生素C
  • 維生素D
  • 維生素E
  • 礦物
  • 酵素
  • 胺基酸
  • 共軛亞麻油酸
  • 其他
• 功能性食品和飲料
  • 益生菌
  • Omega-3
  • 其他

全球膳食補充品市場規模（依消費群組分類）及複合年成長率（2026-2033 年）

• 嬰幼兒
• 兒童
• 成人
  • 年齡範圍：21-30歲
  • 年齡層：31-40歲
  • 年齡層：41-50歲
  • 年齡層：51-65歲
• 孕婦
• 老年人

全球膳食補充品市場規模（按配方和複合年成長率分類）（2026-2033 年）

• 藥片
• 膠囊
• 粉末
• 軟膠囊
• 液體
• 其他

全球膳食補充品市場規模（按銷售管道和複合年成長率分類）（2026-2033 年）

• 實體店面
  • 直銷
  • 藥局/藥局
  • 健康食品店
  • 大賣場
  • 超級市場
• 電子商務

全球膳食補充品市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 體育運動
• 一般健康狀況
• 骨骼和關節健康
• 大腦健康
• 消化器官系統健康
• 免疫健康
• 心血管健康
• 皮膚、頭髮和指甲
• 性健康
• 女性健康
• 抗衰老
• 體重管理
• 其他

全球膳食補充品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nestle SA（Switzerland）
• Danone SA（France）
• BASF SE（Germany）
• Herbalife Nutrition Ltd.（United States）
• Ingredion Incorporated（United States）
• Archer Daniels Midland Company（United States）
• Yakult Honsha Co., Ltd.（Japan）
• Otsuka Holdings Co., Ltd.（Japan）
• Koninklijke DSM NV（Netherlands）
• International Flavors & Fragrances Inc.（United States）
• Tate & Lyle PLC（United Kingdom）
• Medifast, Inc.（United States）
• BellRing Brands, Inc.（United States）
• Glanbia plc（Ireland）
• Meiji Holdings Co., Ltd.（Japan）
• USANA Health Sciences, Inc.（United States）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• Nature's Sunshine Products, Inc.（United States）
• Aker BioMarine ASA（Norway）

結論與建議

Global Nutritional Supplements Market size was valued at USD 505.38 Billion in 2024 and is poised to grow from USD 537.22 Billion in 2025 to USD 875.83 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global nutritional supplements market has experienced robust growth driven by heightened consumer interest in immunity-boosting and overall health products. This surge in demand is linked to a rising awareness of prevalent health issues such as diabetes, obesity, and cardiovascular diseases, prompting individuals to prioritize their well-being. Initiatives by governments in developing countries to combat malnutrition and improve public health have further fueled market expansion. Enhanced accessibility through e-commerce platforms and diverse retail channels has made dietary supplements readily available to consumers of varying demographics. Additionally, trends favoring plant-based foods and superfoods, along with innovative delivery formats like gummies and dissolvable tablets, have compelled companies to innovate, emphasizing both effectiveness and pleasurable consumption experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing significant expansion, primarily fueled by an increasing consumer awareness of the importance of preventive healthcare and a growing demand for health-promoting products, including various food additives. This upward trend is further propelled by constant innovation from both established and new market entrants. For instance, companies are actively launching new lines of vegan nutraceuticals to cater to the surging interest in plant-based options that aid in weight management. Such developments underscore the industry's dedication to adapting to changing consumer preferences and dietary lifestyles, reflecting a broader commitment to health and wellness.

Restraints in the Global Nutritional Supplements Market

The expansion of the global nutritional supplements market faces several challenges, including rising prices for conventional supplements and the elevated costs associated with pre-immunized options. Additionally, the scarcity of organic supplements, coupled with a growing consumer preference for organic products, can impede market growth. In response to these obstacles, manufacturers are focusing on technological innovations aimed at lowering production expenses, thereby enhancing affordability for consumers. These strategic initiatives seek to address existing barriers and improve the accessibility of dietary supplements, allowing for a broader reach and greater market penetration while aligning with consumer demand.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is witnessing a notable shift towards personalized nutrition, as consumers increasingly demand tailored supplement solutions that align with their specific health objectives and genetic profiles. This trend has facilitated the rise of DNA-based testing services and bespoke formulations designed to meet individual needs. Concurrently, there is a heightened emphasis on natural and organic products, with consumers leaning towards clean-label options that emphasize sustainability and ethical sourcing. Additionally, the surge in popularity of plant-based and vegan supplements underscores changing dietary preferences. Online retail platforms continue to enhance market accessibility, reinforcing the growing consumer focus on health and wellness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
  • Sports Supplements
  • Protein Supplements
  • Egg Protein
  • Soy Protein
  • Pea Protein
  • Lentil Protein
  • Hemp Protein
  • Casein
  • Quinoa Protein
  • Whey Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Vitamins
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Amino Acids
  • BCAA
  • Arginine
  • Aspartate
  • Glutamine
  • Beta Alanine
  • Creatine
  • L-carnitine
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Maltodextrin
  • Dextrose
  • Waxy Maize
  • Karbolyn
  • Detox Supplements
  • Electrolytes
  • Others
  • Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
  • Sports Foods
  • Protein Bars
  • Energy Bars
  • Protein Gel
  • Meal Replacement Products
  • Weight Loss Product
• Fat Burners
  • Green Tea
  • Fiber
  • Protein
  • Green Coffee
  • Others
• Dietary Supplements
  • Vitamins
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Minerals
  • Enzymes
  • Amino Acids
  • Conjugated Linoleic Acids
  • Others
• Functional Foods and Beverages
  • Probiotics
  • Omega -3
  • Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2026-2033)

• Market Overview
• Infants
• Children
• Adults
  • Age group 21 To 30
  • Age group 31 To 40
  • Age group 41 to 50
  • Age group 51 to 65
• Pregnant
• Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports & Athletics
• General Health
• Bone & Joint Health
• Brain Health
• Gastrointestinal Health
• Immune Health
• Cardiovascular Health
• Skin/Hair/Nails
• Sexual Health
• Women's Health
• Anti-aging
• Weight Management
• Others

Global Nutritional Supplements Market Size & CAGR (2026-2033)

• North America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • US
  • Canada
• Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations