首頁 > 市場調查報告書 > 消費品

衣服

婚紗市場規模、佔有率及成長分析（依產品類型、價格分佈、通路、年齡層、禮服款式及地區分類）－產業預測，2026-2033年

市場調查報告書

商品編碼

1898257

婚紗市場規模、佔有率及成長分析（依產品類型、價格分佈、通路、年齡層、禮服款式及地區分類）－產業預測，2026-2033年

Bridal Wear Market Size, Share, and Growth Analysis, By Product Type (Bridal Accessories, Bridesmaid Dresses), By Price Range (Budget, Luxury), By Distribution Channel, By Age Group, By Dress Style, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球婚紗市場規模將達到 704.7 億美元，到 2025 年將成長至 743.5 億美元，到 2033 年將成長至 1,141 億美元，預測期（2026-2033 年）的複合年成長率為 5.5%。

全球婚紗市場的成長預計將受到可支配收入增加和中產階級日益壯大等因素的推動。社群媒體和名人效應在塑造婚紗時尚潮流方面發揮關鍵作用，推動消費者追求理想婚紗的購買行為。目的地婚禮的日益流行催生了對適合各種儀式的婚紗的需求。同時，對個人化客製化的重視也提升了消費者的參與。然而，高成本、普通消費者有限的購買力以及對永續性和道德時尚的擔憂等挑戰可能會阻礙市場滲透。此外，季節性因素和激烈的市場競爭也是該市場必須克服的其他障礙。總而言之，消費能力的提升和消費者偏好的轉變共同推動了人們對該行業未來發展的樂觀預期。

全球婚紗市場促進因素

全球婚紗市場正受到日益成長的個人化和獨特婚紗需求的顯著影響，這些婚紗能夠展現新娘的個性和文化背景。隨著新娘們尋求與自身身份產生共鳴的禮服，設計師和零售商紛紛響應，提供量身定做、刺繡客製化和融合傳統與現代風格的專屬配色方案。將印度、中國和中東的傳統元素融入現代輪廓等文化融合，增強了婚紗的情感內涵。此外，婚紗越來越被視為一種自我表達的媒介，促使消費者投資於專屬的設計和體驗。

限制全球婚紗市場的因素

全球婚紗市場面臨許多挑戰，這主要源自於其購買頻率低且受季節性婚禮潮流的強烈影響。這導致需求呈現週期性波動，婚禮旺季銷售高企，淡季則是銷售低迷。由於新娘重複購買的可能性較低，零售商必須持續投入大規模行銷資源來吸引新客戶，因此庫存管理和現金流量管理都面臨挑戰。此外，需求波動加劇了過度生產和降價的需求，進一步削弱了零售商應對快速變化的時尚趨勢的能力。

全球婚紗市場趨勢

全球婚紗市場正加速向永續性和符合道德規範的方向轉型，這主要得益於消費者對環保產品的日益成長的需求。如今，新娘們更傾向於選擇由有機絲綢、再生蕾絲和植物來源染料等永續材料製成的婚紗。此外，租賃婚紗和購買二手婚紗的趨勢也日益流行，尤其是在Z世代和千禧世代等年輕族群。為了因應這一趨勢，設計師們紛紛推出獲得生態認證的系列，並強調生產過程的透明度。這一趨勢反映出人們對快時尚負面影響的普遍認知，也預示著婚紗消費方式的重大轉變。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Maggie Sottero Designs（USA）
Essence of Australia（Australia）
BHLDN（part of URBN）（USA）
Justin Alexander（USA）
Rosa Clara（Spain）
Mon Cheri Bridals（USA）
Kleinfeld Bridal（USA）
Milla Nova（Ukrain）
Monique Lhuillier（USA）
Jenny Packham（UK）
Watters Designs（USA）
Morilee by Madeline Gardner（USA）
Allure Bridals（USA）
House of Wu（USA）
Galia Lahav（Israel）
Demetrios（Greece/USA）
Berta（Israel）

結論與建議

簡介目錄

Product Code: SQMIG25K2119

Global Bridal Wear Market size was valued at USD 70.47 Billion in 2024 and is poised to grow from USD 74.35 Billion in 2025 to USD 114.1 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global bridal wear market is poised for growth driven by factors such as increased disposable income and the expanding affluent middle class. Social media and celebrity influence are key in shaping bridal fashion trends, fostering aspirational buying among consumers. The rise in popularity of destination weddings has created demand for diverse bridal attire suitable for various ceremonies, while the emphasis on personalization enhances consumer engagement. However, challenges such as high costs, limited affordability for the average consumer, and concerns around sustainability and ethical fashion may hinder market penetration. Additionally, seasonality and intense competition present obstacles that the market must navigate. Overall, the combination of rising spending capacity and evolving consumer preferences fuels optimism for this sector's future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bridal Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bridal Wear Market Segments Analysis

Global Bridal Wear Market is segmented by Product Type, Price Range, Distribution Channel, Age Group, Dress Style and region. Based on Product Type, the market is segmented into Bridal Accessories, Bridesmaid Dresses and Wedding Dresses. Based on Price Range, the market is segmented into Budget, Luxury and Mid Range. Based on Distribution Channel, the market is segmented into Bridal Boutiques, Department Stores, Online Retail and Specialty Stores. Based on Age Group, the market is segmented into 25-34, 35 Plus and Under 25. Based on Dress Style, the market is segmented into A-Line, Ball Gown, Mermaid and Sheath. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bridal Wear Market

The Global Bridal Wear market is being significantly influenced by the rising demand for personalized and unique wedding attire that showcases individual personalities and cultural backgrounds. As brides seek clothing that resonates with their identity, designers and retailers are adapting by providing made-to-measure options, customizable embroidery, and tailored color schemes that blend traditional and contemporary styles. This cultural fusion, such as incorporating modern silhouettes with traditional Indian, Chinese, or Middle Eastern elements, enhances the emotional significance of the garments. Moreover, bridal wear is increasingly regarded as a medium of self-expression, leading customers to invest in exclusive designs and experiences.

Restraints in the Global Bridal Wear Market

The Global Bridal Wear market faces notable challenges due to the nature of bridal purchases, which are often made infrequently and are significantly influenced by seasonal wedding trends. This creates a cyclical demand pattern, resulting in concentrated revenue during peak wedding periods followed by extended off-seasons marked by low sales. Retailers struggle with inventory management and cash flow, as the low potential for repeat customers means they must continuously attract new brides through substantial marketing efforts. Additionally, the fluctuating demand increases the likelihood of overproduction and the need for markdowns, complicating the ability to keep up with the fast-paced changes in fashion trends.

Market Trends of the Global Bridal Wear Market

The Global Bridal Wear market is increasingly witnessing a shift towards sustainability and ethical practices, driven by the growing consumer demand for environmentally friendly options. Brides are now prioritizing gowns crafted from sustainable materials such as organic silk, recycled lace, and plant-based dyes. Additionally, the trend of renting bridal wear and purchasing second-hand gowns is gaining traction, particularly among younger generations like Gen Z and millennials. In response, designers are launching eco-certified collections and emphasizing transparency in their production processes. This movement reflects a broader awareness of the negative impacts of fast fashion, indicating a significant transformation in bridal fashion consumption.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Bridal Wear Market Size by Product Type & CAGR (2026-2033)

Market Overview
Bridal Accessories
- Footwear
- Headpieces
- Jewelry
- Veils
Bridesmaid Dresses
- Chiffon
- Lace
- Satin
Wedding Dresses
- Bespoke
- Made-To-Order
- Ready-To-Wear

Global Bridal Wear Market Size by Price Range & CAGR (2026-2033)

Market Overview
Budget
Luxury
Mid Range

Global Bridal Wear Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Bridal Boutiques
Department Stores
Online Retail
Specialty Stores

Global Bridal Wear Market Size by Age Group & CAGR (2026-2033)

Market Overview
25-34
35 Plus
Under 25

Global Bridal Wear Market Size by Dress Style & CAGR (2026-2033)

Market Overview
A-Line
Ball Gown
Mermaid
Sheath

Global Bridal Wear Market Size & CAGR (2026-2033)

North America (Product Type, Price Range, Distribution Channel, Age Group, Dress Style)
- US
- Canada
Europe (Product Type, Price Range, Distribution Channel, Age Group, Dress Style)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Price Range, Distribution Channel, Age Group, Dress Style)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Price Range, Distribution Channel, Age Group, Dress Style)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Price Range, Distribution Channel, Age Group, Dress Style)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Maggie Sottero Designs (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essence of Australia (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BHLDN (part of URBN) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Justin Alexander (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rosa Clara (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mon Cheri Bridals (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kleinfeld Bridal (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Milla Nova (Ukrain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monique Lhuillier (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jenny Packham (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Watters Designs (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Morilee by Madeline Gardner (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allure Bridals (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
House of Wu (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Galia Lahav (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Demetrios (Greece/USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berta (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments