優格和益生菌飲料市場規模、佔有率和成長分析（按產品類型、口味、包裝類型、配料類型、分銷管道和地區分類）—產業預測，2026-2033年

全球優格和益生菌飲料市場預計到 2024 年將達到 955 億美元，到 2025 年將達到 1049.5 億美元，到 2033 年將達到 2233.5 億美元，預測期（2026-2033 年）的複合年成長率為 9.9%。

市場分析顯示，人們對腸道健康的日益關注以及對營養機能性食品的偏好，正顯著推動優格和益生菌飲品的需求成長。調查結果表明，相當一部分消費者將優格作為改善腸道健康和整體健康的首選，這進一步推動了健康飲食習慣的普及。新冠感染疾病加速了增強免疫力飲食的趨勢，促使人們更加青睞益生菌產品。優格酵母菌飲料的便利性和營養價值契合現代消費者忙碌的生活方式，使其成為理想的早餐或零食選擇。此外，不斷上漲的醫療保健成本和對預防保健日益重視，也推動了益生菌產業的創新和發展，在全球範圍內創造了不斷擴大的市場機會。

推動全球優格和益生菌飲料市場的因素

全球優格和益生菌飲品市場正經歷顯著成長，這主要得益於這些產品帶來的健康益處。消費者越來越傾向於選擇優格和益生菌飲品，因為它們有助於改善消化器官系統健康、增強免疫力並輔助體重管理。隨著人們對這些益處的認知不斷提高，越來越多的人將這些營養食品納入日常飲食，以改善自身健康。這種日益增強的健康意識正在推動產品創新和多元化，進一步促進市場發展，消費者也因此更加關注能夠積極促進健康的健康機能性食品。

限制全球優格和益生菌飲料市場的因素

某些優格和益生菌飲料的高糖含量對注重健康的消費者構成了重大挑戰。隨著越來越多人意識到攝取過多的糖分對健康的負面影響，他們越來越傾向於避免食用不符合自身飲食習慣的產品。這種趨勢可能會降低這些產品的吸引力，最終限制其市場成長潛力。製造商需要透過重新調整產品配方、降低糖分含量並推廣更健康的替代品來應對這項挑戰，以滿足日益注重健康的消費者的期望。

全球優格和益生菌飲料市場趨勢

全球優格和益生菌飲品市場呈現強勁成長趨勢，這主要得益於消費者對益生菌健康益處的認知不斷提高。隨著越來越多的消費者重視腸道健康和整體健康，對優格和益生菌飲料的需求顯著成長。這些產品因其改善消化、增強免疫力、提供多種健康益處而備受青睞。此外，創新的口味、植物來源選擇和便捷的包裝進一步吸引了注重健康的消費者，並擴大了其市場覆蓋範圍。這一成長與機能性食品的整體趨勢不謀而合，使優格和益生菌飲料成為許多健康飲食的重要組成部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

全球優格和益生菌飲料市場按產品類型分類的複合年成長率（2026-2033 年）

• 優格
• 益生菌飲料
• 希臘優格
• 技能
• 可飲用優格

全球優格和益生菌飲料市場按口味分類，複合年成長率（2026-2033 年）

• 水果
• 香草
• 巧克力
• 飛機
• 混合口味

全球優格和益生菌飲料市場按包裝類型分類的複合年成長率（2026-2033 年）

• 瓶子
• 杯子
• 小袋
• 利樂包裝
• 散裝包裝

全球優格和益生菌飲料市場按成分類型分類的複合年成長率（2026-2033 年）

• 乳製品衍生的
• 植物來源
• 水衍生的

全球優格和益生菌飲料市場按分銷管道分類，複合年成長率（2026-2033 年）

• 離線頻道
  • 超級市場
  • 健康食品店
  • 便利商店
  • 專賣店
  • 其他
• 線上管道

全球優格與益生菌飲料市場規模（按地區分類）、複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Danone SA（France）
• Nestle SA（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Fonterra Co-operative Group（New Zealand）
• PepsiCo, Inc.（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Lifeway Foods, Inc.（USA）
• Chr. Hansen Holding A/S（Denmark）
• BioGaia AB（Sweden）
• General Mills, Inc.（USA）
• Chobani, LLC（USA）
• FAGE International SA（Luxembourg）
• Ehrmann AG（Germany）
• Muller（UK）
• Amul（India）
• Bright Dairy & Food Co., Ltd.（China）
• Mengniu Dairy Company Limited（China）
• Meiji Holdings Co., Ltd.（Japan）
• Ultima Foods Inc.（Canada）

結論與建議

Global Yogurt and Probiotic Drink Market size was valued at USD 95.5 Billion in 2024 and is poised to grow from USD 104.95 Billion in 2025 to USD 223.35 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

Market insights reveal a significant surge in demand for yogurt and probiotic beverages, driven by heightened consumer awareness around gut health and the shift towards nutrient-dense functional foods. Research shows that a substantial percentage of consumers prioritize yogurt for gut health and overall wellness, indicating a growing trend towards health-conscious eating. The COVID-19 pandemic further intensified this demand as individuals sought dietary interventions to enhance their immune systems, leading to a preference for probiotic products. The convenience and nutritional benefits of yogurt drinks also cater to the modern consumer's busy lifestyle, making them an ideal breakfast or snack option. Additionally, rising healthcare costs and increased emphasis on preventive health have spurred innovation and growth in the probiotic segment, expanding market opportunities globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yogurt and Probiotic Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yogurt and Probiotic Drink Market Segments Analysis

Global Yogurt and Probiotic Drink Market is segmented by Product Type, Flavor, Packaging Type, Source Type, Distribution Channel and region. Based on Product Type, the market is segmented into Yogurt, Probiotic Drinks, Greek Yogurt, Skyr and Drinkable Yogurt. Based on Flavor, the market is segmented into Fruit, Vanilla, Chocolate, Plain and Mixed Flavors. Based on Packaging Type, the market is segmented into Bottles, Cups, Pouches, Tetra Packs and Bulk Packaging. Based on Source Type, the market is segmented into Dairy-based, Plant-based and Water-based. Based on Distribution Channel, the market is segmented into Offline Channel and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yogurt and Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing significant growth, largely fueled by the health benefits associated with these products. Consumers are increasingly drawn to yogurt and probiotic drinks for their potential to enhance digestive health, boost immunity, and assist in weight management. As awareness of these advantages spreads, more individuals are incorporating these nutritious options into their diets, seeking to improve their overall well-being. This growing health consciousness is encouraging innovation and variety in product offerings, further propelling the market forward as consumers look for functional foods that contribute positively to their health.

Restraints in the Global Yogurt and Probiotic Drink Market

The presence of high sugar levels in certain yogurt and probiotic drinks poses a significant challenge in appealing to health-conscious consumers. As more individuals become aware of the negative health implications associated with excessive sugar intake, they are likely to shy away from products that do not align with their dietary preferences. This trend may result in these products being perceived as less desirable, ultimately restricting their potential market growth. Manufacturers must navigate this obstacle by reformulating their offerings to reduce sugar content or by promoting healthier alternatives, ensuring they meet the expectations of a more health-aware consumer base.

Market Trends of the Global Yogurt and Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing a robust upward trend, driven by an escalating consumer awareness regarding the health benefits of probiotics. As individuals increasingly prioritize gut health and overall wellness, the demand for yogurt and probiotic beverages has surged significantly. These products are celebrated for their capacity to enhance digestion, strengthen immunity, and offer various health advantages. Additionally, innovations in flavor profiles, plant-based options, and convenient packaging further attract health-conscious consumers, expanding market reach. This surge aligns with a broader movement toward functional foods, positioning yogurt and probiotic drinks as essential components of many health-focused diets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yogurt and Probiotic Drink Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Yogurt
• Probiotic Drinks
• Greek Yogurt
• Skyr
• Drinkable Yogurt

Global Yogurt and Probiotic Drink Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Fruit
• Vanilla
• Chocolate
• Plain
• Mixed Flavors

Global Yogurt and Probiotic Drink Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cups
• Pouches
• Tetra Packs
• Bulk Packaging

Global Yogurt and Probiotic Drink Market Size by Source Type & CAGR (2026-2033)

• Market Overview
• Dairy-based
• Plant-based
• Water-based

Global Yogurt and Probiotic Drink Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline Channel
  • Supermarkets
  • Health Food Stores
  • Convenience Stores
  • Specialty Stores
  • Others
• Online Channel

Global Yogurt and Probiotic Drink Market Size & CAGR (2026-2033)

• North America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chr. Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FAGE International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ehrmann AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bright Dairy & Food Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultima Foods Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations