牙齒美白市場規模、佔有率和成長分析（按產品、應用、成分、分銷管道和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，牙齒美白市場規模將達到 78.8 億美元，到 2025 年將成長至 82.7 億美元，到 2033 年將成長至 122.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 5%。

牙齒美白市場已成為美容牙科護理領域的重要組成部分，其先進的技術能夠透過美白療程去除活髓牙和壞死牙表面的污漬。過度飲用咖啡和含糖飲料等生活習慣會加劇牙齒著色，從而推動了對有效美白解決方案的需求，包括牙膏、凝膠、牙貼、光療設備和美白筆。隨著人們對牙齒美觀的日益關注以及開發中國家可支配收入不斷成長的消費者群體，這個市場持續成長。此外，人口老化導致的牙齒問題日益增加也進一步推動了市場需求。主要成長要素包括美容牙科的日益普及、牙科旅遊的興起以及各國政府為改善公眾口腔衛生所採取的各項措施。

推動牙齒美白市場發展的因素

消費者對自我照顧和口腔衛生的日益重視是推動牙齒美白產品市場成長的主要動力。人們對個人形象的日益關注，促使他們對有效且安全的口腔清潔用品解決方案的需求不斷成長。這一趨勢也激發了人們對草本牙齒美白產品的興趣，這些產品迎合了消費者對天然成分日益成長的偏好。傳統的口腔清潔用品通常含有酒精和精油等化學物質，這些物質可能會引起味覺改變和口腔組織刺激等副作用。因此，承諾有效美白且無副作用的草本替代品市場預計將會蓬勃發展。

限制牙齒美白市場的因素

牙齒美白市場在農村地區面臨認知度低的嚴峻挑戰，可能會阻礙其成長潛力。這些地區的許多消費者不了解牙齒美白的益處和可近性，因此可能未能充分利用這項技術。此外，消費者對各種牙齒美白產品相關健康風險的擔憂，也可能進一步阻礙潛在使用者接受這些治療。消費者認知度低，加上安全疑慮，可能成為阻礙市場發展的障礙，並限制牙齒美白解決方案在不同人群中的普及。

牙齒美白市場趨勢

牙齒美白市場正經歷顯著的成長趨勢，這主要得益於社群媒體的影響。消費者對提升自身形象，尤其是擁有更亮白笑容的渴望日益成長，越來越多的成年人和名人公開接受牙齒美容療程。社群媒體達人對消費者行為有著巨大的影響力，如今，一小部分消費者主導著美容和個人護理領域的大部分購買決策。這一趨勢推動了家用牙齒美白產品的流行，因為消費者正在尋找便捷有效的解決方案，以實現理想的完美笑容。隨著消費者意識和需求的持續成長，預計該市場將保持持續擴張。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 一手和二手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球牙齒美白市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 牙齒美白凝膠與貼片
  • 過氧化脲與硝酸鉀和氟化物
  • 過氧化脲
  • 過氧化氫
• 牙齒美白設備
  • LED燈
  • 有線LED燈
  • 無線LED燈
  • 紫外線
  • 鹵素燈
• 口腔清潔用品
• 其他

全球牙齒美白市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 家用
• 牙醫診所治療

全球牙齒美白市場規模（依成分及複合年成長率分類）（2026-2033 年）

• 漂白
• 不使用漂白劑

全球牙齒美白市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 向醫療機構銷售
  • 牙科醫院
  • 牙醫診所
  • 集團牙醫診所
• 零售
  • 零售藥房
  • 藥局
  • 大賣場和超級市場
  • 線上銷售

全球牙齒美白市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • GCC
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

  主要企業簡介

  • 寶潔公司（美國）
  • Unilever（UK/Netherlands）
  • 高露潔棕欖（美國）
  • 強生公司（美國）
  • 葛蘭素史克（英國）
  • Church & Dwight（美國）
  • 漢高（德國）
  • 獅王株式會社（日本）
  • Sunstar Suisse SA（瑞士）
  • Ultradent Products, Inc.（美國）
  • SDI有限公司（澳洲）
  • GC株式會社（日本）
  • 飛利浦（荷蘭）
  • Zoom Whitening（美國）
  • Biolase公司（美國）
  • White Dental Beauty（英國）
  • Pola美白（澳洲）
  • 蛋白石（美國）
  • Supersmile（美國）

結論與建議

Teeth Whitening Market size was valued at USD 7.88 Billion in 2024 and is poised to grow from USD 8.27 Billion in 2025 to USD 12.22 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026-2033).

The teeth whitening market has emerged as a leading segment in cosmetic dental care, adept at eliminating surface stains from teeth through vital and non-vital whitening methods. Lifestyle habits, including high consumption of coffee and sugary drinks, contribute to increased staining, prompting demand for effective whitening solutions such as toothpaste, gels, strips, light devices, and pens. This sector is thriving, influenced by a rising interest in dental aesthetics and an expanding customer base with disposable income in developing nations. Additionally, the aging population faces age-related dental issues, further propelling market demand. Key growth drivers include the rising popularity of cosmetic dentistry, a surge in dental medical tourism, and various government initiatives aimed at enhancing public oral health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Teeth Whitening market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Teeth Whitening Market Segments Analysis

Global Teeth Whitening Market is segmented by Products, Application, Composition, Distribution Channel and region. Based on Products, the market is segmented into Teeth Whitening Gels & Strips, Teeth Whitening Devices, Oral Care Products and Others. Based on Application, the market is segmented into At-home and In-office. Based on Composition, the market is segmented into Bleaching Agents and Non-Bleaching Agents. Based on Distribution Channel, the market is segmented into Institutional Sales and Retail Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Teeth Whitening Market

The increasing awareness among consumers regarding self-grooming and oral hygiene significantly propels the growth of the teeth whitening products market. As individuals become more conscious of their appearances, the demand for effective and safe oral care solutions is on the rise. This trend has led to a burgeoning interest in herbal teeth whitening products, which cater to the growing preference for natural ingredients. Conventional oral products often contain chemicals such as alcohol and essential oils, which can cause adverse effects like changes in taste perception and irritation of oral tissues. Consequently, there is an anticipated surge in the market for herbal alternatives that promise effective whitening without undesirable side effects.

Restraints in the Teeth Whitening Market

The teeth whitening market faces significant challenges due to limited awareness in rural regions, which can impede its growth potential. Many consumers in these areas may not be familiar with the benefits or availability of teeth whitening options, leading to underutilization. Additionally, concerns regarding the health risks related to various teeth whitening products may further deter potential users from engaging with these treatments. This combination of low consumer awareness and apprehension about safety can create barriers that inhibit market development and limit overall adoption of teeth whitening solutions across diverse demographics.

Market Trends of the Teeth Whitening Market

The teeth whitening market is experiencing a significant upward trend, largely driven by the influence of social media. Increasing consumer desire for aesthetic enhancement, particularly a radiant smile, has intensified as more adults and celebrities openly embrace cosmetic dental treatments. The power of influencers in shaping consumer behavior is notable, with a small percentage driving a disproportionate amount of purchasing decisions in beauty and personal care. This dynamic has fueled the popularity of at-home teeth whitening products, as consumers seek accessible and effective solutions that align with their aspirations for a flawless appearance. As public awareness and demand continue to grow, the market is positioned for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Teeth Whitening Market Size by Products & CAGR (2026-2033)

• Market Overview
• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
  • Corded LED Lights
  • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

Global Teeth Whitening Market Size by Application & CAGR (2026-2033)

• Market Overview
• At-home
• In-office

Global Teeth Whitening Market Size by Composition & CAGR (2026-2033)

• Market Overview
• Bleaching Agents
• Non-Bleaching Agents

Global Teeth Whitening Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

Global Teeth Whitening Market Size & CAGR (2026-2033)

• North America (Products, Application, Composition, Distribution Channel)
  • US
  • Canada
• Europe (Products, Application, Composition, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Products, Application, Composition, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Products, Application, Composition, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Products, Application, Composition, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDI Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Whitening (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biolase, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Dental Beauty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Whitening (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opalescence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations