增強分析市場規模、佔有率和成長分析（按組件、公司規模、部署類型、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，增強分析市場規模將達到 150.5 億美元，到 2025 年將達到 194.3 億美元，到 2033 年將達到 1499.6 億美元，在預測期（2026-2033 年）內複合年成長率為 29.1%。

增強型分析利用人工智慧、機器學習和自然語言處理等最尖端科技來提升數據分析能力。這項創新使企業能夠及時做出明智的決策，從而推動業務成長。數據生成的快速成長正在推動對分析解決方案的需求，並促進人工智慧在各個領域的應用。隨著全球數位轉型的加速，增強型分析市場正經歷顯著擴張。隨著數位資料量的成長，採用先進的工具進行有效的資料分析變得至關重要。在日益激烈的競爭中，企業正在建立策略夥伴關係，以提高針對特定行業需求量身定做的工具的效率和功能。此外，市場參與者正在積極尋求資金籌措，以推動增強型分析領域的進步。

增強分析市場促進因素

數位轉型正在從根本上改變全球商業運營，促使企業採用先進的數位化解決方案以保持競爭力。隨著企業日益認知到利用有價值的洞察來獲得行業競爭優勢並做出明智決策的重要性，這種轉變正在推動對傳統數據分析方法的重新思考。高階分析工具的整合使企業能夠增強資料分析能力、挖掘更深層的洞察並最佳化績效。因此，對增強型分析的需求正在迅速成長，推動著這個充滿活力的市場實現顯著成長。

增強分析市場限制因素

由於資料安全威脅影響資料處理技術，增強型分析市場面臨嚴峻挑戰。全球許多企業在採用數​​位化解決方案的過程中都遭遇了資料洩露，凸顯了敏感資訊的脆弱性。這些技術需要分析海量資料集，因此必須確保關鍵洞察得到保護。由此，企業在努力平衡高階分析的優勢與資料保護需求的同時，日益成長的資料安全疑慮成為限制市場成長的主要阻礙因素。這項持續存在的挑戰也使得增強型分析解決方案在市場上的採用和實施變得更加複雜。

增強型分析市場趨勢

增強型分析市場正經歷顯著成長，這主要得益於人工智慧 (AI)、機器學習和自然語言處理技術的日益普及。企業面臨著大量數據的挑戰，這些數據需要進行即時分析，這促使企業從傳統的數據視覺化方法轉向更先進的分析解決方案。借助這些技術，企業可以有效地利用、解讀和轉換大量資料集，從而獲得可執行的洞察。這種策略整合使企業能夠建立個人化且高效的解決方案，最佳化決策流程，並在數據驅動的環境中建立競爭優勢。因此，市場對增強型分析工具的需求持續強勁成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管環境
• 專利分析

全球增強分析市場規模（按組件和複合年成長率分類）（2026-2033 年）

• 軟體
• 服務

全球增強分析市場規模（依公司規模及複合年成長率分類）（2026-2033 年）

• 中小企業
• 主要企業

全球增強分析市場規模（按部署類型和複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球增強分析市場規模（依產業垂直領域分類）及複合年成長率（2026-2033 年）

• 銀行、金融服務和保險業 (BFSI)
• 資訊科技/通訊
• 零售與電子商務
• 醫療保健和生命科學
• 政府/國防
• 製造業
• 能源與公共產業
• 運輸/物流
• 其他

全球增強分析市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• IBM（USA）
• Salesforce, Inc.（USA）
• QlikTech International AB（Sweden）
• SAP SE（Germany）
• Microsoft Corporation（USA）
• SAS Institute Inc.（USA）
• Oracle Corporation（USA）
• Cloud Software Group, Inc.（USA）
• MicroStrategy Incorporated（USA）
• Sisense Ltd.（USA）
• ThoughtSpot Inc.（USA）
• Yellowfin BI（Australia）
• Domo, Inc.（USA）
• GoodData Corporation（USA）
• Softengi（Ukraine）
• Pyramid Analytics（Netherlands）
• Board International（Switzerland）
• Insightsoftware（USA）
• Amazon Web Services, Inc.（USA）
• CognitiveScale（USA）

結論與建議

Augmented Analytics Market size was valued at USD 15.05 Billion in 2024 and is poised to grow from USD 19.43 Billion in 2025 to USD 149.96 Billion by 2033, growing at a CAGR of 29.1% during the forecast period (2026-2033).

Augmented analytics leverages cutting-edge technologies such as artificial intelligence, machine learning, and natural language processing to enhance data analysis capabilities. This innovation empowers organizations to make timely, informed decisions that drive growth. The surge in data generation has led to a heightened demand for analytical solutions, amplifying the adoption of artificial intelligence across various sectors. As digital transformation accelerates globally, the augmented analytics market is experiencing significant expansion. The increasing volume of digital data necessitates the adoption of sophisticated tools for effective data analysis. With intensifying competition, companies are forming strategic partnerships to improve the efficiency and functionality of tools tailored to specific industry requirements. Additionally, market players are actively securing funding to propel advancements in the augmented analytics landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Analytics Market Segments Analysis

Global Augmented Analytics Market is segmented by Component, Enterprise Size, Deployment Type, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT andTelecommunications, Retail and E-commerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, Energy and Utilities, Transportation and Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Analytics Market

The digital transformation is fundamentally transforming business operations around the world, driving organizations to adopt sophisticated digital solutions to stay competitive. This shift is prompting a reevaluation of traditional data analysis methods, as companies increasingly recognize the importance of leveraging valuable insights to make informed decisions and secure a competitive advantage in their industries. The integration of advanced analytics tools is empowering businesses to enhance their data analysis capabilities, enabling them to uncover deeper insights and optimize performance. As a result, the demand for augmented analytics is rapidly increasing, fueling substantial growth in this dynamic market.

Restraints in the Augmented Analytics Market

The Augmented Analytics market faces significant challenges due to data security threats that have increasingly affected technology dealing with data. Numerous businesses globally have experienced data breaches as they adopt digital solutions, highlighting the vulnerability of sensitive information. As these technologies analyze extensive datasets, ensuring the protection of vital insights becomes imperative. Consequently, the rising concerns regarding data security pose a substantial restraint on market growth, as organizations seek to balance the benefits of advanced analytics with the necessity of safeguarding their data. This ongoing challenge complicates the adoption and implementation of augmented analytics solutions in the market.

Market Trends of the Augmented Analytics Market

The Augmented Analytics market is witnessing a significant surge driven by the escalating adoption of artificial intelligence, machine learning, and natural language processing technologies. Organizations are increasingly inundated with vast volumes of data that necessitate real-time analysis, prompting a shift from traditional data visualization methods to advanced analytics solutions. By leveraging these technologies, businesses can efficiently harness and interpret extensive datasets, transforming them into actionable insights. This strategic integration empowers organizations to craft personalized and impactful solutions, enhancing decision-making processes and fostering competitive advantages in a data-driven landscape. As a result, the demand for augmented analytics tools continues to grow robustly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Augmented Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services

Global Augmented Analytics Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Augmented Analytics Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Augmented Analytics Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecommunications
• Retail and E-commerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Energy and Utilities
• Transportation and Logistics
• Others

Global Augmented Analytics Market Size & CAGR (2026-2033)

• North America (Component, Enterprise Size, Deployment Type, Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softengi (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CognitiveScale (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations