首頁 > 市場調查報告書 > 食物/飲料

酒類

市場調查報告書

商品編碼

1871720

風味烈酒市場規模、佔有率及成長分析（按烈酒類型、口味、分銷管道、最終用戶和地區分類）—產業預測，2025-2032年

Flavored Spirits Market Size, Share, and Growth Analysis, By Spirit Type (Flavored Vodka, Flavored Rum), By Flavor, By Distribution Channel, By End-User, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月10日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年，全球風味烈酒市場價值將達到 134 億美元，到 2024 年將成長至 157.6 億美元，到 2032 年將成長至 576.5 億美元，在預測期（2025-2032 年）內複合年成長率為 17.6%。

全球風味烈酒市場正經歷顯著成長，這主要得益於消費者對更濃郁風味的偏好、雞尾酒文化的興起以及對沉浸式飲酒體驗的追求。風味伏特加、威士忌和金酒產品在品牌不斷創新的推動下依然備受歡迎，這些產品融合了水果、香辛料、植物和草藥的獨特組合，以吸引年輕的都市區消費者。中高階市場表現良好，這主要得益於生活風格品牌、體驗式行銷以及季節性限量版產品的推出。注重便利性和潮流感的都市區千禧世代和Z世代尤其青睞價格親民的風味烈酒。北美市場在消費量處於領先地位，尤其偏好濃郁的威士忌和龍舌蘭酒。同時，歐洲市場對草本風味烈酒和風味金酒的需求也保持穩定。亞太地區，尤其是日本、韓國和印度，正崛起為成長最快的市場，這主要得益於優質化和都市區零售通路的擴張。

全球風味烈酒市場促進因素

全球風味烈酒市場正經歷顯著成長，這主要得益於Z世代和千禧世代對獨特、客製化口味的偏好。甜點和柑橘口味，以及植物浸泡風味，正推動產品創新，各公司都在努力滿足這一不斷變化的需求。這種勇於嘗試的趨勢不僅增強了消費者的忠誠度，也促進了重複購買，從而鞏固了風味烈酒在成熟市場和新興市場中充滿活力的地位。因此，全球風味烈酒市場持續繁榮發展，反映了現代消費者口味和偏好的不斷變化。

限制全球風味烈酒市場的因素

全球風味烈酒市場面臨嚴峻挑戰，這主要歸因於酒精飲料廣告限制、糖分限制以及某些口味的禁用。這些限制阻礙了品牌知名度的提升，並延長了產品到達消費者手中的時間。日益嚴格的監管，尤其是在歐洲和亞太地區，扼殺了產業的創新和創造力。製造商必須應對政府的公共衛生宣傳活動和廣告限制，這使得風味烈酒的差異化競爭日益激烈。這些障礙最終阻礙了全球風味烈酒市場的成長和擴張。

全球風味烈酒市場趨勢

全球風味烈酒市場目前正經歷著一場意義深遠的變革時期，其驅動力主要來自優質化和消費者對精釀飲品日益成長的偏好。消費者越來越追求真實性、品質和獨特的飲用體驗，這促使酒廠推出大量手工精釀產品。這些產品包括桶裝陳釀、植物風味以及限量版產品，尤其受到都市區千禧世代和Z世代的青睞。各大品牌正利用這些趨勢，不僅提升利潤率，更透過高階定位和生活方式契合來培養強大的品牌忠誠度。這種不斷變化的市場格局將對風味烈酒市場的未來成長軌跡產生至關重要的影響。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2024 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2022-2024年營收年比比較

主要企業簡介

Bacardi Limited
Diageo PLC
Pernod Ricard
Brown-Forman Corporation
Beam Suntory
Campari Group
Constellation Brands
William Grant & Sons
Belvedere Vodka（LVMH）
Remy Cointreau
Distell Group
Asahi Group Holdings
E. & J. Gallo Winery
Sazerac Company
Mast-Jagermeister SE
Proximo Spirits
Gruppo Montenegro
Heaven Hill Brands
Halewood Artisanal Spirits
Stoli Group

結論與建議

簡介目錄

Product Code: SQMIG30F2058

Global Flavored Spirits Market size was valued at USD 13.4 billion in 2023 and is poised to grow from USD 15.76 billion in 2024 to USD 57.65 billion by 2032, growing at a CAGR of 17.6% during the forecast period (2025-2032).

The global flavored spirits market is experiencing significant growth driven by evolving consumer preferences for robust flavors, the rising cocktail culture, and a focus on immersive drinking experiences. Vodka, whiskey, and gin infusions remain popular as brands innovate with unique combinations of fruits, spices, botanicals, and herbs to attract younger, urban consumers. The mid-range and premium segments are thriving, fueled by lifestyle branding, experiential marketing, and limited-edition seasonal releases. Convenient ready-to-drink flavored spirits cater particularly well to urban millennials and Gen Z, who prioritize convenience and trend relevance. North America leads in consumption, especially for bold whiskeys and tequilas, while Europe shows a steady appetite for herb-infused spirits and flavored gin. Meanwhile, Asia-Pacific emerges as the fastest-growing market, led by Japan, South Korea, and India, driven by premiumization and urban retail expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Spirits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Spirits Market Segments Analysis

Global Flavored Spirits Market is segmented by Spirit Type, Flavor, Distribution Channel, End-User and region. Based on Spirit Type, the market is segmented into Flavored Vodka, Flavored Rum, Flavored Whiskey, Flavored Gin and Other Flavored Spirits. Based on Flavor, the market is segmented into Fruit & Citrus Flavors, Spiced / Herbal Flavors, Cream & Dessert Flavors and Limited Edition / Craft Infusions. Based on Distribution Channel, the market is segmented into On-Trade, Off-Trade and E-Commerce / Online Liquor Sales. Based on End-User, the market is segmented into Millennial & Gen Z Consumers, Premium & Super-Premium Segment Consumers and Casual Drinkers / Mixology Enthusiasts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Spirits Market

The global flavored spirits market is experiencing significant growth driven by the preferences of Gen Z and millennials, who seek distinctive and customized flavor profiles. The infusion of botanicals, along with dessert and citrus flavors, has led to a rise in product innovation as companies strive to meet this evolving demand. This trend towards experimentation has not only enhanced consumer loyalty but also encouraged repeat purchases, reinforcing flavored spirits as a dynamic segment in both established and emerging markets. As a result, the global flavored spirits market continues to thrive, reflecting the changing tastes and preferences of contemporary consumers.

Restraints in the Global Flavored Spirits Market

The global flavored spirits market faces significant challenges due to the rising restrictions on alcohol promotion, sugar consumption, and the prohibition of certain flavors. These regulations have hindered brand visibility and extended the time required for products to reach consumers. Particularly in regions like Europe and Asia-Pacific, the increased regulatory measures have stifled innovation and creativity within the industry. Manufacturers are finding it increasingly difficult to differentiate their flavored spirits, as they must navigate public health campaigns and advertising limitations imposed by governments. These barriers ultimately impede the growth and expansion of the global flavored spirits market.

Market Trends of the Global Flavored Spirits Market

The global flavored spirits market is currently experiencing a significant transformation driven by premiumization and a growing affinity for craft beverages. Consumers are increasingly seeking authenticity, quality, and unique drinking experiences, which has resulted in a surge in artisanal offerings from distillers. These include barrel-aged infusions, botanicals, and exclusive limited-edition releases that particularly resonate with urban millennials and Generation Z. As brands capitalize on these trends, they not only enhance their profit margins but also foster strong brand loyalty through lifestyle alignment with premium positioning. This evolving landscape is pivotal in shaping the future growth trajectory of the flavored spirits market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Flavored Spirits Market Size by Spirit Type & CAGR (2025-2032)

Market Overview
Flavored Vodka
Flavored Rum
Flavored Whiskey
Flavored Gin
Other Flavored Spirits

Global Flavored Spirits Market Size by Flavor & CAGR (2025-2032)

Market Overview
Fruit & Citrus Flavors
Spiced / Herbal Flavors
Cream & Dessert Flavors
Limited Edition / Craft Infusions

Global Flavored Spirits Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
On-Trade
Off-Trade
E-Commerce / Online Liquor Sales

Global Flavored Spirits Market Size by End-User & CAGR (2025-2032)

Market Overview
Millennial & Gen Z Consumers
Premium & Super-Premium Segment Consumers
Casual Drinkers / Mixology Enthusiasts

Global Flavored Spirits Market Size & CAGR (2025-2032)

North America (Spirit Type, Flavor, Distribution Channel, End-User)
- US
- Canada
Europe (Spirit Type, Flavor, Distribution Channel, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Spirit Type, Flavor, Distribution Channel, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Spirit Type, Flavor, Distribution Channel, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Spirit Type, Flavor, Distribution Channel, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Bacardi Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Campari Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant & Sons
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Belvedere Vodka (LVMH)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Remy Cointreau
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Distell Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E. & J. Gallo Winery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sazerac Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mast-Jagermeister SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Proximo Spirits
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gruppo Montenegro
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Halewood Artisanal Spirits
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stoli Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments