內容智慧市場規模、佔有率和成長分析（按組件、部署類型、企業規模、最終用途和地區分類）—2025-2032 年產業預測

預計到 2023 年，全球內容智慧市場規模將達到 22 億美元，到 2024 年將達到 27.8 億美元，到 2032 年將達到 181.2 億美元，在預測期（2025-2032 年）內，複合年成長率為 26.4%。

全球內容智慧市場正經歷顯著成長，這主要得益於數位內容數量的激增以及對衡量效果和投資報酬率 (ROI) 的需求。內容智慧平台利用人工智慧技術，透過分析績效、解讀受眾互動並提供數據驅動的洞察，幫助行銷人員最佳化策略。這些工具使行銷人員能夠最佳化內容效果、打造個人化客戶體驗並量化貢獻。然而，該市場仍面臨許多挑戰，尤其是需要整合來自網站、社群媒體和客戶關係管理系統 (CRM) 等不同平台的數據。缺乏專職分析師的小規模行銷團隊可能難以實施最佳實務。此外，資料隱私問題以及某些人工智慧模型缺乏透明度也可能阻礙內容智慧解決方案的廣泛應用和推廣。

全球內容智慧市場促進因素

全球內容智慧市場的主要驅動力是每天在包括網站、部落格、社群媒體和影片在內的各種平台上產生的大量內容。隨著資訊海洋的不斷擴張，企業需要先進的分析工具來有效監控和評估其內容的表現。這些工具能夠幫助企業在日益複雜的數位環境中識別並利用最能引起受眾共鳴的內容，從而保持競爭優勢並最大限度地發揮內容的影響力。

全球內容智慧市場的限制因素

全球內容智慧市場的一大障礙在於整合和分析來自不同系統的資料的能力，這些系統包括社群媒體平台、客戶關係管理 (CRM) 工具和分析服務。這些數據的複雜性以及人工智慧模型的複雜性，會為缺乏必要專業知識和分析能力的組織帶來巨大挑戰。如果缺乏能夠有效解讀和利用數據的熟練人才，企業就難以從中獲得可執行的洞察，這可能會阻礙其整體內容智慧工作的發展。這種複雜性對在當今競爭激烈的環境中最大限度地發揮內容主導策略的潛在優勢構成了重大障礙。

全球內容智慧市場趨勢

全球內容智慧市場正日益聚焦於大規模動態的方法，評估使用者的即時行為和過往互動。借助即時數據和先進演算法，企業可以創建與用戶產生共鳴的相關且引人入勝的內容，從而提升客戶滿意度和忠誠度。因此，企業正在投資內容智慧解決方案，以根據用戶行為有效地策劃和調整內容，從而提高用戶參與度並最佳化行銷策略。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

內容智慧市場規模（按組成部分及複合年成長率分類）（2025-2032 年）

• 市場概覽
• 軟體
• 服務

內容智慧市場規模（按部署方式及複合年成長率分類）（2025-2032 年）

• 市場概覽
• 雲
• 本地部署

內容智慧市場規模（依公司規模及複合年成長率分類）（2025-2032 年）

• 市場概覽
• 小型企業
• 主要企業

內容智慧市場規模（依最終用途分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 銀行、金融和保險業 (BFSI)
• 資訊科技/通訊
• 製造業
• 媒體與娛樂
• 零售和消費品
• 旅遊與飯店
• 政府/公共部門
• 其他

內容智慧市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Adobe Inc.（United States）
• Microsoft Corporation（United States）
• Google（United States）
• OpenText Corporation（Canada）
• Hyland Software, Inc.（United States）
• M-Files（Finland）
• ABBYY（United States）
• AlphaSense（United States）
• SAS Institute Inc.（United States）
• Salesforce（United States）
• Acrolinx GmbH（Germany）
• IBM Corporation（United States）
• Semrush（United States）
• Similarweb（Israel）
• OpenAI（United States）
• Curata, Inc.（United States）
• Klue（Canada）
• Brandwatch（United States）
• Emplifi（Czech Republic）
• Atomik Research（United Kingdom）

結論與建議

Global Content Intelligence Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.78 billion in 2024 to USD 18.12 billion by 2032, growing at a CAGR of 26.4% during the forecast period (2025-2032).

The global content intelligence market is experiencing significant growth fueled by the increasing volume of digital content and the need for measuring effectiveness and return on investment (ROI). Content intelligence platforms harness artificial intelligence to analyze performance, interpret audience engagement, and provide data-driven insights to enhance marketers' strategies. These tools empower marketers to optimize content effectiveness, create personalized customer experiences, and quantify their contributions. Nevertheless, the market faces challenges, notably the integration of data from diverse platforms like websites, social media, and CRM systems. Smaller marketing teams may find it difficult to implement best practices without dedicated analysts, while concerns regarding data privacy and the opaque nature of some AI models may hinder broader adoption and expansion of content intelligence solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Content Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Content Intelligence Market Segments Analysis

Global Content Intelligence Market is segmented by Component, Deployment, Enterprise Size, End Use and region. Based on Component, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on End Use, the market is segmented into BFSI, IT & Telecommunication, Manufacturing, Media & Entertainment, Retail & Consumer Goods, Travel & Hospitality, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Content Intelligence Market

A primary driver of the Global Content Intelligence market is the overwhelming volume of content generated daily across various platforms, including websites, blogs, social media, and videos. As this vast sea of information continues to grow, organizations find themselves in need of advanced analytical tools to effectively monitor and assess the performance of their content. Such tools enable businesses to identify and leverage what resonates most with their audiences while navigating the complexities of an increasingly cluttered digital landscape, ensuring they maintain a competitive edge and maximize their content's impact.

Restraints in the Global Content Intelligence Market

A significant obstacle in the Global Content Intelligence market lies in the ability to integrate and analyze data from diverse systems, including social media platforms, CRM tools, and analytics services. The intricate nature of this data, along with the complexity of AI models, can create considerable challenges for organizations lacking the necessary expertise or specialized analytical capabilities. Without skilled personnel to interpret and leverage the data effectively, businesses may struggle to derive actionable insights, hindering their overall content intelligence efforts. This complexity serves as a substantial barrier to maximizing the potential benefits of content-driven strategies in today's competitive landscape.

Market Trends of the Global Content Intelligence Market

The global content intelligence market is increasingly focused on hyper-personalization at scale, leveraging advanced AI technologies to deliver tailored content experiences. This trend emphasizes the shift from traditional audience segmentation to a more dynamic approach that assesses a user's live behavior and historical interactions. By harnessing real-time data and sophisticated algorithms, organizations can create highly relevant and engaging content that resonates with individual users, enhancing customer satisfaction and loyalty. As a result, businesses are investing in content intelligence solutions that empower them to efficiently curate and adapt material in response to user behavior, thereby driving engagement and optimizing marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Content Intelligence Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Content Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Content Intelligence Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Content Intelligence Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecommunication
• Manufacturing
• Media & Entertainment
• Retail & Consumer Goods
• Travel & Hospitality
• Government & Public Sector
• Others

Global Content Intelligence Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Enterprise Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Enterprise Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Enterprise Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Enterprise Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Enterprise Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyland Software, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M-Files (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABBYY (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlphaSense (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acrolinx GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Similarweb (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curata, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klue (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atomik Research (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations