烘焙混合料市場規模、佔有率和成長分析（按產品類型、類別、分銷管道和地區分類）－2025-2032年產業預測

預計到 2023 年，全球烘焙混合料市場規模將達到 29 億美元，到 2024 年將成長至 30.8 億美元，到 2032 年將成長至 49.4 億美元，預測期（2025-2032 年）的複合年成長率為 6.1%。

全球烘焙預拌粉市場正經歷顯著成長，這主要得益於消費者對個人化烘焙產品（尤其是無麩質產品）需求的不斷成長，以及對天然成分日益成長的偏好。社群媒體的蓬勃發展進一步推動了家庭烘焙的興起，加速了市場擴張。製造商積極響應消費者價值觀的轉變，推出創新產品，突顯有機、純素、低糖和無過敏原等特性。新型零售模式和電商平台的湧現提高了全球產品的供應量。同時，優質化趨勢促使消費者更願意投資購買高品質的烘焙點心和精品烘焙點心預拌粉。在食品加工技術進步和烹飪潮流的引領下，市場正朝著更簡潔的標籤、個人化和功能性產品的方向發展。這一演變體現在生產流程和成分整體性的改進上，從而提升了產品品質和消費者滿意度。

推動全球烘焙混合料市場發展的因素

家庭烘焙的興起很大程度上歸功於社交網路平台和美食部落客的推動。諸如病毒式傳播的烘焙挑戰和賞心悅目的食譜影片等互動宣傳活動，激發了消費者對預拌烘焙粉的興趣和嘗試的渴望。這種內容共用的趨勢推動了市場發展，鼓勵新手和經驗豐富的烘焙愛好者利用便利的解決方案來探索新的烹飪創意。因此，在全球烘焙粉市場穩定成長的推動下，人們對家庭烘焙的熱情日益高漲，並不斷追求創新的烘焙體驗。

全球烘焙混合料市場面臨的限制因素

全球烘焙混合料市場面臨著許多限制因素，其中之一是其對小麥、糖、牛奶和可可等關鍵原料的高度依賴。這些商品的價格易受天氣、地緣政治緊張局勢和供應鏈挑戰等因素的影響而波動。價格波動會導致生產成本上升，進而推高零售價格，縮小生產商的利潤空間。因此，價格環境的不確定性會疏遠價格敏感型消費者，加劇市場波動，使烘焙混合料產業的整體發展動態複雜化，並阻礙其成長潛力。

全球烘焙混合料市場趨勢

全球烘焙混合粉市場正呈現出一股向更健康產品發展的顯著趨勢，這主要得益於消費者對兼具無麩質、低糖、高纖維和植物來源基等多種益處的混合產品的需求不斷成長。隨著人們對飲食、健身和疾病預防意識的提高，消費者更加重視選擇符合其健康生活方式的產品。為了滿足這項需求，製造商不斷創新，在產品中添加天然營養成分，同時努力確保產品保持美味和便利。這種轉變反映了消費者對潔淨標示和功能性產品的更廣泛需求，他們希望烘焙混合粉不僅能滿足口腹之欲，還能促進健康。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

烘焙混合料市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 餅乾和曲奇
• 蛋糕和酥皮點心
• 麵包
• 煎餅和華夫餅
• 其他

烘焙混合料市場規模（按類別分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 有機產品
• 不含麩質
• 傳統的
• 特殊產品

烘焙混合料市場規模（依分銷通路分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 超級市場
• 大型超級市場
• 專賣店
• 線上零售
• 其他

烘焙混合料市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• General Mills, Inc.（United States）
• Kellanova（United States）
• Post Holdings, Inc.（United States）
• Nestle SA（Switzerland）
• Associated British Foods plc（ABF）（United Kingdom）
• Cargill, Inc.（United States）
• Archer Daniels Midland Company（ADM）（United States）
• Ingredion Incorporated（United States）
• Puratos Group（Belgium）
• Dawn Food Products, Inc.（United States）
• Lesaffre（France）
• Dr. Oetker GmbH（Germany）
• Corbion NV（Netherlands）
• Unilever PLC（United Kingdom）
• Hain Celestial Group（United States）
• Chelsea Milling Company（United States）
• Continental Mills, Inc.（United States）
• Bob's Red Mill Natural Foods, Inc.（United States）
• Nisshin Seifun Group Inc.（Japan）
• The JM Smucker Company（United States）

結論與建議

Global Baking Mixes Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.08 billion in 2024 to USD 4.94 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global baking mixes market is witnessing considerable growth fueled by a rising demand for personalized bakery products, especially gluten-free options, and an increasing preference for natural ingredients. The home baking trend, significantly influenced by social media, is further propelling market expansion. Manufacturers are responding to shifting consumer values by introducing innovative products that emphasize organic, vegan, low-sugar, and allergen-free attributes. The emergence of new retail formats and e-commerce platforms enhances product availability globally, while the premiumization trend indicates consumers' willingness to invest in high-quality artisan or gourmet baking mixes. The market is evolving towards cleaner label, individualized, and functional products, supported by advancements in food processing technology and adapting culinary trends. This evolution showcases a shift in manufacturing processes and ingredient inclusivity, leading to improved product quality and consumer satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baking Mixes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baking Mixes Market Segments Analysis

Global Baking Mixes Market is segmented by Product Type, Category, Distribution Channel and region. Based on Product Type, the market is segmented into Cookies and Biscuits, Cakes and Pastries, Bread, Pancakes and Waffle and Ohers. Based on Category, the market is segmented into Organic, Gluten Free, Conventional and Specialty. Based on Distribution Channel, the market is segmented into Supermarkets, Hypermarkets, Specialty Stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baking Mixes Market

The surge in popularity of home baking has been greatly influenced by social networking platforms and food bloggers who focus on this niche. Engaging campaigns, including viral baking challenges and visually appealing recipe videos, have sparked a rise in consumer interest and experimentation with ready-to-make bakery mix products. This trend of sharing content has become a driving force in the market, encouraging both novice and experienced bakers to explore new culinary creations using convenient solutions. As a result, the global baking mixes market is experiencing consistent growth, fueled by this heightened enthusiasm for home baking and innovative baking experiences.

Restraints in the Global Baking Mixes Market

The Global Baking Mixes market faces significant constraints due to its reliance on key raw materials such as wheat, sugar, milk, and cocoa. The prices of these commodities are susceptible to fluctuations driven by factors like weather conditions, geopolitical tensions, and supply chain challenges. Such volatility leads to increased production costs, which may result in rising retail prices and shrinking profit margins for manufacturers. Consequently, the unpredictable pricing landscape can deter price-sensitive consumers and contribute to an unstable market environment, complicating the overall dynamics of the baking mixes industry and hindering growth potential.

Market Trends of the Global Baking Mixes Market

The Global Baking Mixes market is witnessing a significant trend towards health-focused products, driven by an increasing consumer demand for blends that offer benefits such as gluten-free, reduced sugar, high fiber, and plant-based options. As awareness surrounding diet, fitness, and disease prevention grows, consumers are prioritizing products that align with their health-conscious lifestyles. In response, manufacturers are innovating by incorporating natural, nutrient-dense ingredients, ensuring that these offerings maintain taste and convenience. This shift reflects a broader movement towards clean labeling and functionality, as consumers seek out baking mixes that not only satisfy cravings but also support their well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baking Mixes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cookies and Biscuits
• Cakes and Pastries
• Bread
• Pancakes and Waffle
• Ohers

Global Baking Mixes Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Gluten Free
• Conventional
• Specialty

Global Baking Mixes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Hypermarkets
• Specialty Stores
• Online Retail
• Others

Global Baking Mixes Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• General Mills, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puratos Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dawn Food Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lesaffre (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corbion N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chelsea Milling Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Mills, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nisshin Seifun Group Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations