倡導軟體市場規模、佔有率和成長分析（按部署類型、應用、功能和地區分類）－2025-2032年產業預測

預計到 2023 年，全球計劃軟體市場規模將達到 10 億美元，到 2024 年將成長至 11 億美元，到 2032 年將成長至 23.2 億美元，在預測期（2025-2032 年）內，複合年成長率為 9.8%。

全球倡導軟體市場正經歷顯著成長，這主要得益於數位行動主義的興起、對高效宣傳活動管理的需求以及對及時互動解決方案的需求。倡導組織、非營利組織和政黨正在利用軟體來加強推廣、自動化工作流程並進行有效的數據分析。推動這一成長的關鍵因素包括雲端解決方案的普及、社交媒體整合、人工智慧驅動的分析以及旨在促進透明度和公民參與的法規結構。遠距辦公的興起也增加了對協作式倡導工具的需求，從而刺激了該領域的創新和投資。隨著各組織擴大採用新的數位倡導策略，市場有望穩步擴張，這體現在能夠有效動員和參與行動主義宣傳活動的平台的出現。

全球倡導軟體市場促進因素

隨著各組織尋求改善推廣和互動策略，全球倡導軟體市場對數位化倡導工具的需求顯著成長。企業、非營利組織和政府機構越來越依賴科技來實現有效的溝通和協作，這促使他們採用倡導軟體，以便更有效率地與相關人員和選民互動。這種需求的激增源自於人們日益認知到，在快速發展的數位化環境中，傳統的計劃方式正變得越來越無效。因此，各組織正在積極尋求創新解決方案，以滿足其倡導需求並適應不斷變化的環境。

全球倡導軟體市場中的限制因素

倡導軟體的普及仍然是一大障礙，主要原因是許可、客製化和培訓等前期成本較高。許多小規模非營利組織和基層組織難以撥出預算購買這些複雜的平台，導致儘管需求不斷成長，但市場滲透率仍然有限。這種經濟障礙限制了他們獲得能夠增強計劃工作的關鍵工具，最終阻礙了他們有效開展工作和動員支持的能力。因此，對於許多資源有限的組織而言，倡導軟體的潛在益處遙不可及，從而抑制了整體市場成長。

全球計劃軟體市場趨勢

人工智慧驅動的自動化和個人化融合是全球計劃軟體市場的一大趨勢。各組織正利用先進的人工智慧工具來加強推廣工作、分析公眾輿論並最佳化互動，從而強化與相關人員的合作。機器學習演算法正在不斷最佳化宣傳活動策略，使組織能夠根據回饋和趨勢動態調整策略。此外，聊天機器人和預測分析的應用也賦能非營利組織、企業和政治組織，使其能夠做出明智的即時決策。這種發展不僅提高了營運效率，還有助於與目標受眾建立更深的聯繫，從而在競爭激烈的環境中開展更具影響力的計劃工作。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術評估
• 監管環境

倡導軟體市場規模（按部署類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 雲端基礎的
• 本地部署
• 混合

按應用領域分類的倡導軟體市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 非營利組織
• 政府/選舉
• 公司/大型公司
• 中小企業

按功能分類的倡導軟體市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 宣傳活動管理
• 參與和動員工具
• 分析和報告功能
• 資金籌措/捐贈者管理

倡導軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Bonterra
• Quorum
• The Soft Edge
• CiviClick
• Influitive
• VoterVoice
• Capitol Advantage
• Countable
• Blackbaud
• One Click Politics
• FiscalNote
• Crowdskout
• ActionKit
• PostBeyond
• Luminate
• CallHub
• GetAmbassador
• Sprinklr
• Advocately
• GiveGab

結論與建議

Global Advocacy Software Market size was valued at USD 1.0 billion in 2023 and is poised to grow from USD 1.1 billion in 2024 to USD 2.32 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

The global advocacy software market is experiencing significant growth driven by the rise of digital activism, the need for efficient campaign management, and the demand for timely engagement solutions. Advocacy organizations, nonprofits, and political entities are leveraging software to enhance outreach, automate workflows, and analyze data effectively. Key factors fueling this expansion include the adoption of cloud solutions, social media integration, AI-powered analytics, and regulatory frameworks aimed at promoting transparency and civic participation. The transition to remote work has also heightened the need for collaborative advocacy tools that foster innovation and investment in this sector. As organizations increasingly adopt new digital advocacy strategies, the market is poised for steady expansion, evidenced by platforms enabling efficient mobilization and engagement in activist campaigns.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Advocacy Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Advocacy Software Market Segments Analysis

Global Advocacy Software Market is segmented by Deployment Type, Application, Feature and region. Based on Deployment Type, the market is segmented into Cloud-based, On-Premise and Hybrid. Based on Application, the market is segmented into Non-Profit Organizations, Government Agencies / Elections, Corporations / Large Enterprises and Small & Medium Enterprises (SMEs). Based on Feature, the market is segmented into Campaign Management, Engagement & Mobilization Tools, Analytics & Reporting and Fund-Raising / Donor Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Advocacy Software Market

The Global Advocacy Software market is witnessing a notable increase in demand for digital advocacy tools as organizations aim to improve their outreach and engagement strategies. The heightened reliance on technology for effective communication and collaboration has led businesses, non-profits, and government entities to adopt advocacy software, enabling them to interact more efficiently with stakeholders and constituents. This surge in demand stems from a growing awareness that conventional advocacy methods are becoming increasingly ineffective within a fast-evolving digital environment. As a result, organizations are actively seeking innovative solutions to meet their advocacy needs and adapt to changing circumstances.

Restraints in the Global Advocacy Software Market

The adoption of advocacy software faces significant challenges primarily due to the considerable initial expenses associated with licensing, customization, and training. Many small non-profits and grassroots organizations struggle to allocate budgets for these advanced platforms, resulting in limited market penetration despite a rising demand for such solutions. This financial barrier restricts access to essential tools that could enhance their advocacy efforts, ultimately hindering their ability to engage effectively and mobilize support. As a consequence, the potential benefits of advocacy software remain out of reach for many organizations operating with constrained resources, stalling growth in the overall market.

Market Trends of the Global Advocacy Software Market

The Global Advocacy Software market is experiencing a significant trend towards the integration of AI-powered automation and personalization. Organizations are increasingly leveraging advanced AI tools to enhance outreach efforts, analyze public sentiment, and tailor engagements for improved stakeholder connection. Machine learning algorithms are refining campaign strategies, enabling organizations to adapt dynamically to feedback and trends. Furthermore, the utilization of chatbots and predictive analytics is empowering nonprofits, corporations, and political entities to make informed, real-time decisions. This evolution not only boosts operational efficiency but also fosters deeper relationships with target audiences, ultimately driving more impactful advocacy efforts in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Advocacy Software Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud-based
• On-Premise
• Hybrid

Global Advocacy Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Non-Profit Organizations
• Government Agencies / Elections
• Corporations / Large Enterprises
• Small & Medium Enterprises (SMEs)

Global Advocacy Software Market Size by Feature & CAGR (2025-2032)

• Market Overview
• Campaign Management
• Engagement & Mobilization Tools
• Analytics & Reporting
• Fund-Raising / Donor Management

Global Advocacy Software Market Size & CAGR (2025-2032)

• North America (Deployment Type, Application, Feature)
  • US
  • Canada
• Europe (Deployment Type, Application, Feature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Type, Application, Feature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Type, Application, Feature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Type, Application, Feature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bonterra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quorum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Soft Edge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CiviClick
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Influitive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VoterVoice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capitol Advantage
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countable
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackbaud
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Click Politics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FiscalNote
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowdskout
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActionKit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PostBeyond
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luminate
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallHub
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetAmbassador
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advocately
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GiveGab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations