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沐浴球市場規模、佔有率及成長分析（按類型、香型、通路及地區分類）－2025-2032年產業預測

市場調查報告書

商品編碼

1865384

沐浴球市場規模、佔有率及成長分析（按類型、香型、通路及地區分類）－2025-2032年產業預測

Bath Bomb Market Size, Share, and Growth Analysis, By Type (Organic, Synthetic), By Scent (Floral, Fruity), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月07日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球沐浴球市場規模將達到 18 億美元，從 2024 年的 19.2 億美元成長到 2032 年的 32.8 億美元，在預測期（2025-2032 年）內複合年成長率為 6.9%。

全球泡澡球市場正經歷顯著成長，這主要得益於人們對自我護理和放鬆的日益關注。這些產品定位為價格適中的奢華之選，旨在豐富沐浴體驗，為消費者帶來如同置身豪華水療中心般的感官享受和肌膚滋養。隨著健康生活方式的日益普及，泡澡球的需求在各個年齡層都呈現爆炸性成長。 Instagram 和 TikTok 等社群媒體平台在這一成長過程中發揮了關鍵作用，它們以極低的資本投入實現了極具視覺吸引力的行銷。醒目的色彩、豐富的氣泡效果和獨特的設計吸引著消費者，而網紅的推薦則提升了產品的可信度。這種自然而然的傳播促進了用戶參與和品牌信譽的提升，從而創造了一個充滿活力、以難忘體驗和病毒式傳播為驅動力的市場。

全球沐浴球市場促進因素

全球沐浴球市場的主要驅動力之一是消費者對自我護理和健康日益成長的興趣。隨著越來越多的人尋求透過個人護理來放鬆身心、緩解壓力，沐浴球因其獨特的香氛、色彩和保濕成分，能夠豐富沐浴體驗而廣受歡迎。人們對芳香療法和天然成分益處的認知不斷提高，進一步推動了這一趨勢，促使消費者更傾向於選擇兼具奢華體驗和療癒功效的產品。此外，社群媒體達人和美妝部落客的影響力也有助於提升消費者對創新奢華沐浴產品的認知度，並推動市場需求。

限制全球沐浴球市場的因素

全球沐浴球市場的主要限制因素之一是消費者對許多沐浴產品中可能存在的皮膚刺激物和有害化學物質的日益關注。消費者對天然和有機替代品的需求不斷成長，推動了對合成和無過敏原沐浴球的需求。這種消費者偏好的轉變給依賴傳統配方的製造商帶來了挑戰，可能迫使他們重新設計產品以符合安全和健康標準。因此，未能適應以安全性和永續性為優先的不斷變化的市場格局的品牌，其市場成長和盈利可能會受到限制。

全球泡澡球市場趨勢

全球泡澡球市場正呈現出顯著的個人化和客製化趨勢。消費者越來越傾向於選擇符合自身喜好的產品，這一轉變體現在可客製化泡澡球的日益普及。顧客可以自由選擇泡澡球的成分、顏色和香味。無論是老牌品牌還是新興品牌，都在積極把握這一趨勢，透過提供包含客製化產品的訂閱盒來提升消費者體驗。社群媒體宣傳活動也進一步推動了這一趨勢，鼓勵用戶共用他們的獨特體驗，從而增強品牌忠誠度和用戶參與度。最終，這種客製化解決方案的趨勢與消費者對奢華和自我表達的渴望不謀而合，並對市場成長產生了積極影響。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2024 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2022-2024年營收年比比較

主要企業簡介

Lush Cosmetics
Da Bomb
Bomb Cosmetics
The Village Company.
Bath & Body Works Direct, Inc.
Dr Teal's
Oliver Rocket
Level Naturals
Biocrown Biotechnology Co., Ltd.
Napa Soap Company
Papa John
Bliss
Soaper Duper

結論與建議

簡介目錄

Product Code: SQMIG30L2347

Global Bath Bomb Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.92 billion in 2024 to USD 3.28 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global bath bomb market is experiencing significant growth driven by the increasing focus on self-care and relaxation. These products are viewed as affordable luxuries that enhance the bathing experience, offering consumers sensory enjoyment and skin nourishment reminiscent of a luxury spa. As wellness routines become more popular, demand for bath bombs has surged across various demographics. Social media platforms like Instagram and TikTok play a crucial role in this growth, allowing for visually engaging marketing with minimal financial investment. Eye-catching colors, fizzy effects, and unique designs attract consumers, while influencer endorsements enhance the product's credibility. This organic visibility fosters engagement and authenticity, creating a vibrant market fueled by memorable experiences and viral demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Bomb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Bomb Market Segments Analysis

Global Bath Bomb Market is segmented by Type, Scent, Distribution Channel and region. Based on Type, the market is segmented into Organic and Synthetic. Based on Scent, the market is segmented into Floral,, Fruity,, Herbal, Woodsy, and Citrus. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Bomb Market

One of the key market drivers for the global bath bomb market is the growing consumer focus on self-care and wellness. As more individuals seek relaxation and stress relief through personal care routines, bath bombs have gained popularity for their ability to enhance the bathing experience with unique scents, colors, and skin-nourishing ingredients. This trend is further amplified by increasing awareness of the benefits of aromatherapy and natural ingredients, leading consumers to prefer products that offer both indulgence and therapeutic effects. Additionally, social media influencers and beauty bloggers have contributed to the heightened visibility and demand for innovative and luxurious bath products.

Restraints in the Global Bath Bomb Market

One significant market restraint for the global bath bomb market is the growing consumer awareness regarding the potential skin irritants and harmful chemicals present in many bath products. As consumers increasingly seek natural and organic alternatives, the demand for bath bombs that are free from synthetic ingredients and allergens is rising. This shift in consumer preferences can pose challenges for manufacturers that rely on conventional formulations, pushing them to reformulate products to meet safety and health standards. Consequently, this trend may limit market growth and profitability for brands that fail to adapt to the evolving landscape focused on safety and sustainability.

Market Trends of the Global Bath Bomb Market

The Global Bath Bomb market is witnessing a significant trend towards personalization and customization, with consumers increasingly seeking products that resonate with their individual preferences. This shift is reflected in the growing popularity of customizable bath bombs, where customers can select their own ingredients, colors, and scents. Brands, both established and emerging, capitalize on this trend by offering subscription boxes filled with tailored products, enhancing the consumer experience. Social media campaigns further amplify this trend by encouraging users to share their unique stories, fostering brand loyalty and engagement. Ultimately, this movement towards bespoke solutions aligns with consumers' desires for indulgence and self-expression, positively influencing market growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Bath Bomb Market Size by Type & CAGR (2025-2032)

Market Overview
Organic
Synthetic

Global Bath Bomb Market Size by Scent & CAGR (2025-2032)

Market Overview
Floral,
Fruity,
Herbal
Woodsy,
Citrus

Global Bath Bomb Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets & Hypermarkets
Specialty Stores
Online

Global Bath Bomb Market Size & CAGR (2025-2032)

North America (Type, Scent, Distribution Channel)
- US
- Canada
Europe (Type, Scent, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Scent, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Scent, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Scent, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Lush Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Da Bomb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bomb Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Village Company.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works Direct, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr Teal's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oliver Rocket
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Level Naturals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biocrown Biotechnology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Napa Soap Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papa John
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bliss
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soaper Duper
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments