活動管理服務市場規模、佔有率和成長分析（按服務類型、活動規模、最終用戶和地區分類）－2025-2032年產業預測

預計到 2023 年，全球活動管理服務市場規模將達到 112 億美元，到 2024 年將達到 117.4 億美元，到 2032 年將達到 170.8 億美元，預測期（2025-2032 年）的複合年成長率為 4.8%。

由於企業活動、展覽、會議和體驗式行銷活動的需求不斷成長，全球活動管理服務市場正經歷強勁成長。隨著企業越來越注重打造令人難忘的體驗，以強化品牌形象並培養客戶忠誠度，他們也越來越依賴專業的活動管理服務來確保規劃、物流和執行的順暢進行。此外，虛擬/混合平台、人工智慧驅動的分析和互動工具等先進技術的融合，正在透過提升與會者的參與度和最佳化營運，徹底改變這一行業。隨著企業利用這些創新技術來個人化體驗並收集可執行的洞察，對專業服務供應商的需求不斷成長，從而推動了市場擴張。這種技術主導的變革正在顯著提升活動管理服務的效率和擴充性。

全球活動管理服務市場促進因素

全球活動管理服務市場的主要驅動力之一是快速的數位轉型以及對科技在提升活動體驗方面日益成長的依賴。這項變革正推動對創新解決方案（例如虛擬活動平台、行動應用程式和票務系統）的需求激增，這些解決方案能夠簡化活動策劃和管理流程。隨著越來越多的組織尋求為與會者提供更具吸引力和互動性的體驗，擴增實境(AR) 和人工智慧 (AI) 等技術在活動管理中變得至關重要。這些技術的日益普及不僅提高了效率，也提升了與會者的參與度和滿意度。

全球活動管理服務市場的限制因素

全球活動管理服務市場的主要限制因素之一是對數位平台和虛擬活動的日益依賴，這可能會降低對傳統線下聚會的需求。隨著企業和組織適應不斷發展的技術，他們擴大選擇成本效益更高的虛擬和混合型活動，這可能會限制用於綜合活動管理服務的預算分配。此外，人群密集場所的健康和安全問題以及旅行限制也是推動這項轉變的因素。因此，在日益數位化的環境中，活動管理公司在取得合約和維持盈利方面可能會面臨挑戰。

全球活動管理服務市場趨勢

全球活動管理服務市場正日益聚焦於體驗式和個人化活動。組織者優先考慮能夠促進深度參與的身臨其境型體驗，透過融入互動元素、遊戲化機制和客製化內容，為參與者創造持久的回憶並建立牢固的聯繫。這一趨勢不僅使品牌在競爭激烈的市場中脫穎而出，而且顯著提高了參與率，並在企業、社交和娛樂等各個領域培養了參與者的長期忠誠度。因此，在對能夠引起不同受眾共鳴的創新客製化活動體驗的需求推動下，該市場正經歷著持續成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

活動管理服務市場規模（依服務類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 企業活動
• 社交活動
• 會議
• 展覽

依活動規模及複合年成長率分類的活動管理服務市場規模（2025-2032 年）

• 市場概覽
• 小型活動
• 中型活動
• 大型事件

活動管理服務市場規模（依最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 公司
• 非營利組織
• 個人
• 政府

活動管理服務市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Freeman（USA）
• Informa Markets（United Kingdom）
• Reed Exhibitions（United Kingdom）
• Live Nation Entertainment（USA）
• Clarion Events（United Kingdom）
• Cvent, Inc.（USA）
• GL Events（France）
• MCI Group（Switzerland）
• George P. Johnson（GPJ）（USA）
• Smyle Creative（Australia）
• Tarsus Group（United Kingdom）
• DMG Events（United Kingdom）
• Viva Technology（France）
• Teneo Events（USA）
• Hill & Knowlton Strategies（USA）

結論與建議

Global Event Management Service Market size was valued at USD 11.2 billion in 2023 and is poised to grow from USD 11.74 billion in 2024 to USD 17.08 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Event Management Service Market is experiencing robust growth due to rising demand for corporate events, trade shows, conferences, and experiential marketing initiatives. Companies are increasingly focusing on creating memorable experiences that enhance brand identity and foster customer loyalty, leading to a greater reliance on professional event management services for seamless planning, logistics, and execution. Additionally, the integration of advanced technologies, such as virtual and hybrid platforms, AI-driven analytics, and interactive tools, is revolutionizing the industry by enhancing attendee engagement and optimizing operations. As organizations embrace these innovations to personalize experiences and gather actionable insights, the need for specialized service providers escalates, thereby propelling market expansion. This technology-driven transformation significantly enhances the effectiveness and scalability of event management services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Service Market Segments Analysis

Global Event Management Service Market is segmented by Service Type, Event Size, End User and region. Based on Service Type, the market is segmented into Corporate Events, Social Events, Conferences and Exhibitions. Based on Event Size, the market is segmented into Small Scale Events, Medium Scale Events and Large Scale Events. Based on End User, the market is segmented into Corporates, Non-Profit Organizations, Individuals and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Service Market

One of the key market drivers for the Global Event Management Service Market is the rapid digital transformation and the increasing reliance on technology to enhance event experiences. This shift has led to a burgeoning demand for innovative solutions such as virtual event platforms, mobile applications, and ticketing systems that streamline event planning and execution. As organizations seek to create more engaging and interactive experiences for their attendees, technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) are becoming integral in event management. This growing technological adoption not only improves efficiency but also fosters greater attendee participation and satisfaction.

Restraints in the Global Event Management Service Market

One significant market restraint for the global event management service market is the increasing reliance on digital platforms and virtual events, which can reduce the demand for traditional in-person gatherings. As companies and organizations adapt to evolving technologies, many are opting for cost-effective virtual or hybrid events, which can limit the budget allocation for comprehensive event management services. Additionally, concerns around health and safety in crowded venues, along with travel restrictions, further contribute to this shift. Consequently, event management companies may face challenges in securing contracts and maintaining profitability in an increasingly digital-first landscape.

Market Trends of the Global Event Management Service Market

The global event management service market is increasingly characterized by a focus on experiential and personalized events, where organizers prioritize immersive experiences that foster deeper engagement. By incorporating interactive elements, gamification, and customized content, these events create lasting memories and enhance attendee connections. This trend not only differentiates brands in a competitive landscape but also significantly boosts participation and cultivates long-term loyalty among attendees across various sectors, including corporate, social, and entertainment. As a result, the market is witnessing sustained growth driven by the demand for innovative and tailored event experiences that resonate with diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Event Management Service Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Corporate Events
• Social Events
• Conferences
• Exhibitions

Global Event Management Service Market Size by Event Size & CAGR (2025-2032)

• Market Overview
• Small Scale Events
• Medium Scale Events
• Large Scale Events

Global Event Management Service Market Size by End User & CAGR (2025-2032)

• Market Overview
• Corporates
• Non-Profit Organizations
• Individuals
• Government

Global Event Management Service Market Size & CAGR (2025-2032)

• North America (Service Type, Event Size, End User)
  • US
  • Canada
• Europe (Service Type, Event Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Event Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Event Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Event Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informa Markets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Exhibitions (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Nation Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smyle Creative (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMG Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Technology (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teneo Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill & Knowlton Strategies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations