紅酒市場規模、佔有率和成長分析（按產品類型、包裝類型、銷售管道、甜度、分銷通路和地區分類）－產業預測（2025-2032 年）

預計到 2023 年，全球紅酒市場價值將達到 1800 億美元，到 2024 年將成長至 1908 億美元，到 2032 年將成長至 3041.1 億美元，在預測期（2025-2032 年）內複合年成長率為 6.0%。

市場分析顯示，全球紅酒市場正經歷成長，這主要得益於幾個關鍵因素。葡萄酒旅遊業的興起、人們對適量飲用紅酒的健康意識不斷增強以及創新產品的湧現，都顯著推動了市場需求。隨著消費者對紅酒潛在益處（例如有益心臟健康和抗氧化特性）的認知不斷提高，他們對紅酒的興趣也持續成長。酒精飲料優質化趨勢也進一步促進了這一成長。此外，可支配收入的增加和都市化的推進，使得中產階級不斷壯大，預計將帶動紅葡萄酒消費量的成長。永續性趨勢也發揮關鍵作用，消費者越來越重視環保的生產方式。然而，嚴格的監管、課稅、文化觀念和氣候變遷等挑戰可能會阻礙市場擴張。

全球紅酒市場促進因素

全球旅遊業的日益興盛預計將顯著推動紅酒銷售成長。法國、義大利、西班牙和澳洲等主要葡萄酒產區每年吸引數百萬遊客，並致力於推廣當地紅酒品種。此外，將品酒之旅、葡萄園住宿和文化節慶等體驗融入旅行計劃，預計將進一步刺激紅酒需求。這些旅遊相關活動的蓬勃發展無疑將為全球紅酒市場在不久的將來帶來光明前景。

限制全球紅酒市場的因素

全球紅酒市場面臨許多限制因素，這些因素源自於宗教信仰、文化規範以及與飲酒相關的社會禁忌。某些地區，例如中東和亞洲部分地區，由於嚴格遵守宗教習俗，紅酒銷售量顯著低於其他地區。在這些地區開展行銷活動需要採取更為細緻入微且往往更為謹慎的方式，這可能會限制品牌知名度和消費者參與度。此外，應對這些複雜因素會增加紅酒生產商的營運成本，最終影響盈利，並在高度監管的環境下阻礙市場擴張。

全球紅酒市場趨勢

全球紅酒市場正呈現出一股顯著的低酒精和無酒精紅酒熱潮，主要得益於消費者對健康生活方式日益成長的需求。千禧世代和注重健康的消費者正在尋找風味獨特的傳統葡萄酒替代品，而紅酒公司也抓住這一轉變帶來的機遇，投資創新生產方式。人們對更健康、更具社交樂趣且不含酒精有害成分的飲品的興趣日益濃厚，正在重塑市場格局，開闢新的成長途徑，並吸引著追求清爽健康飲酒體驗的多元化消費群體。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

紅酒市場規模（依產品類型分類），複合年成長率（2025-2032 年）

• 市場概覽
• 赤霞珠葡萄酒
• 梅洛葡萄酒
• 西拉/設拉子葡萄酒
• 其他

紅葡萄酒市場規模（按包裝類型分類），複合年成長率（2025-2032 年）

• 市場概覽
• 瓶子
• 能

紅酒市場規模（依銷售管道分類），複合年成長率（2025-2032 年）

• 市場概覽
• On-Trade
• Off-Trade

紅酒市場規模（依甜度分類），複合年成長率（2025-2032 年）

• 市場概覽
• 乾燥
• 半甜
• 甜的

紅酒市場規模依分銷管道分類，複合年成長率（2025-2032 年）

• 市場概覽
• 食品服務
• 零售

紅酒市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Constellation Brands（USA）
• Castel Group（France）
• Vina Concha y Toro（Chile）
• Pernod Ricard（France）
• Accolade Wines（Australia）
• Jackson Family Wines（USA）
• Bronco Wine Company（USA）
• Diageo（UK）
• Kendall-Jackson Wine Estates（USA）
• Torres（Spain）
• LVMH Moet Hennessy Louis Vuitton（France）
• Sogrape Vinhos（Portugal）
• Freixenet Copestick（Spain）
• Casella Family Brands（Australia）
• Gruppo Italiano Vini（Italy）
• Changyu Pioneer Wine（China）
• Brown-Forman Corporation（USA）

結論與建議

Global Red Wine Market size was valued at USD 180.0 billion in 2023 and is poised to grow from USD 190.8 billion in 2024 to USD 304.11 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

Market insights indicate that the global red wine sector is experiencing growth driven by several key factors. Increased wine tourism, heightened health consciousness regarding moderate red wine consumption, and innovative product offerings are significantly enhancing demand. As consumers become more aware of the potential benefits, including heart health and antioxidant properties, interest in red wine continues to rise. The trend towards premiumization in alcoholic beverages further supports this growth. Additionally, a growing middle-class population, fueled by rising disposable incomes and urbanization, is expected to increase red wine consumption. Sustainability trends also play a crucial role, with consumers prioritizing eco-friendly production methods. However, challenges such as stringent regulations, taxation, cultural attitudes, and climate change could hinder market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Red Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Red Wine Market Segments Analysis

Global Red Wine Market is segmented by Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel and region. Based on Product Type, the market is segmented into Cabernet Sauvignon Wine, Merlot Wine, Syrah/Shiraz Wine and Others. Based on Packaging Type, the market is segmented into Bottles and Cans. Based on Sales Channel, the market is segmented into On-trade and Off-trade. Based on Sweetness Level, the market is segmented into Dry, Semi-Sweet and Sweet. Based on Distribution Channel, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Red Wine Market

The increasing popularity of global travel and tourism is expected to significantly enhance the sales of red wine. With popular wine-producing regions such as France, Italy, Spain, and Australia drawing millions of tourists each year, there is a notable emphasis on promoting their local red wine varieties. Furthermore, the integration of experiences like wine-tasting tours, vineyard accommodations, and cultural festivals into travel plans is likely to further drive the demand for red wine. This surge in tourism-related activities will undoubtedly contribute to a positive outlook for the global red wine market in the foreseeable future.

Restraints in the Global Red Wine Market

The global red wine market faces significant restraints stemming from the influence of religious beliefs, cultural norms, and social taboos regarding alcohol consumption. In certain regions, particularly in parts of the Middle East and Asia, strict adherence to religious practices results in markedly low sales of red wine. Marketing efforts in these areas necessitate a more nuanced and often restrained approach, which can limit brand visibility and consumer engagement. Additionally, navigating these complexities can lead to increased operational costs for red wine producers, ultimately affecting their profitability and hindering market expansion in restrictive environments.

Market Trends of the Global Red Wine Market

The Global Red Wine market is witnessing a notable trend towards the proliferation of low- and no-alcohol red wines, driven by an increasing consumer demand for healthier lifestyle options. As millennials and health-conscious individuals seek flavorful alternatives to traditional wines, red wine companies are capitalizing on this shift by investing in innovative production methods for these products. This rising focus on wellness and social enjoyment without the drawbacks of alcohol is reshaping the market landscape, opening new avenues for growth and attracting a diverse customer base eager for refreshing and mindful drinking experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Red Wine Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cabernet Sauvignon Wine
• Merlot Wine
• Syrah/Shiraz Wine
• Others

Global Red Wine Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans

Global Red Wine Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• On-trade
• Off-trade

Global Red Wine Market Size by Sweetness Level & CAGR (2025-2032)

• Market Overview
• Dry
• Semi-Sweet
• Sweet

Global Red Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Food Service
• Retail

Global Red Wine Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson Family Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bronco Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendall-Jackson Wine Estates (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torres (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sogrape Vinhos (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freixenet Copestick (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casella Family Brands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gruppo Italiano Vini (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changyu Pioneer Wine (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations