軟體資產管理市場規模、佔有率和成長分析（按組件、部署模型、組織規模、垂直產業和地區分類）—產業預測（2025-2032 年）

Software Asset Management Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Model (On-Premises, Cloud), By Organization Size, By Industry Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月03日 | 出版商:

SkyQuest | 英文 171 Pages | 商品交期: 3-5個工作天內

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簡介目錄

全球軟體資產管理市場預計在 2023 年達到 32 億美元，從 2024 年的 37.2 億美元成長到 2032 年的 125.5 億美元，在預測期（2025-2032 年）內複合年成長率為 16.4%。

全球軟體資產管理 (SAM) 市場的發展動力源於軟體複雜性的不斷提升、合規性要求的日益嚴格以及對成本效益的需求。各組織機構正優先考慮增強其IT基礎設施並採用 SAM 技術，以有效管理資源並做出明智的 IT 決策。機器學習和人工智慧等創新技術正在變革軟體資產管理，實現與使用趨勢和合規性要求相符的精準、即時許可證最佳化。隨著雲端解決方案和高階分析技術的日益普及，自動化授權管理正在提高軟體授權續約的效率。此外，智慧軟體資產管理解決方案透過管理未使用的許可證來最佳化成本，從而有助於建立永續的IT 環境並降低營運成本。

全球軟體資產管理市場促進因素

全球軟體資產管理 (SAM) 市場的主要驅動力是，在日益複雜的授權模式下，企業越來越需要最佳化其軟體投資。隨著企業擁抱數位轉型和雲端解決方案，有效管理軟體資產已成為重中之重。實施 SAM 解決方案能夠協助企業簡化合規流程、降低成本並減輕與軟體使用相關的風險。此外，對監管合規和網路安全的日益重視也推動了對 SAM 工具的需求，這些工具能夠提供軟體許可和使用情況的可見性，使企業能夠避免罰款並有效率地分配資源。

全球軟體資產管理 (SAM) 市場限制因素

影響全球軟體資產管理 (SAM) 市場的主要限制因素之一是企業，尤其是中小企業 (SME) 對 SAM 益處的認知和理解不足。許多公司仍沿用過時的軟體管理方法，往往低估了有效 SAM 所能帶來的潛在成本節約和合規性優勢。這種認知差距會導致企業猶豫是否投資 SAM 解決方案，進而阻礙市場成長。此外，SAM 工具和流程實施的複雜性也會成為企業採用這些解決方案的障礙，限制了它們最佳化軟體使用和有效實施許可證管理的能力。

全球軟體資產管理市場趨勢

全球軟體資產管理 (SAM) 市場的一個顯著趨勢是 SAM 與財務營運 (FinOps) 和雲端管理策略的整合日益加深。隨著企業在管理傳統軟體授權之外，還要應對日益複雜的雲端支出，他們正在尋求一種能夠全面洞察本地和雲端資源使用情況的整合方法。這種整合使企業能夠更有效地最佳化混合 IT 環境，有效監控支出，並就技術投資做出更有效率的財務決策。透過進一步加強軟體資產管理與財務營運的協調，企業可以更好地控制成本，並最大限度地發揮其雲端和本地資產的價值。

The global Software Asset Management (SAM) market is driven by increasing software complexity, heightened compliance requirements, and the need for cost efficiency. Organizations are prioritizing the enhancement of their IT infrastructures and the implementation of SAM technologies to manage resources effectively and make informed IT decisions. Innovations such as machine learning and artificial intelligence have transformed software asset management, facilitating precise, real-time license optimization tailored to usage trends and compliance needs. The growing shift toward cloud solutions and sophisticated analytics is enabling automated license management to enhance the efficiency of software entitlement updates. Additionally, intelligent SAM solutions are optimizing costs by managing unused licenses, thus promoting sustainable IT environments and reducing operational overhead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Software Asset Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Software Asset Management Market Segments Analysis

Global Software Asset Management Market is segmented by Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Model, the market is segmented into On-Premises, Cloud and Hybrid. Based on Organization Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services & Insurance), IT & Telecom, Manufacturing, Healthcare & Life Sciences, Retail & Consumer Goods, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Software Asset Management Market

A key market driver for the Global Software Asset Management (SAM) market is the increasing need for organizations to optimize their software investments amidst complex licensing models. As businesses embrace digital transformation and cloud solutions, the challenge of managing software assets effectively has become paramount. Implementing SAM solutions enables organizations to streamline compliance, reduce costs, and mitigate risks associated with software use. Furthermore, the growing emphasis on regulatory compliance and cybersecurity enhances the demand for SAM tools, as they provide visibility into software licenses and usage, ultimately helping organizations to avoid penalties and allocate resources efficiently.

Restraints in the Global Software Asset Management Market

One significant market restraint affecting the global Software Asset Management (SAM) market is the lack of awareness and understanding of SAM benefits among organizations, particularly small to medium-sized enterprises (SMEs). Many businesses still operate with outdated software management practices, often underestimating the potential cost savings and compliance advantages that effective SAM can provide. This gap in awareness leads to reluctance in investing in SAM solutions, which can hinder market growth. Additionally, the complexity of implementing SAM tools and processes can further deter companies from adopting these solutions, limiting their ability to optimize software usage and manage licenses effectively.

Market Trends of the Global Software Asset Management Market

A notable trend in the Global Software Asset Management market is the growing integration of SAM with FinOps and Cloud Management strategies. As organizations face increasing complexities in managing cloud expenditures alongside traditional software licenses, they seek cohesive approaches that offer comprehensive insights into both on-premise and cloud resource utilization. This convergence enables companies to better optimize their hybrid IT environments, effectively monitor expenditures, and streamline financial decision-making regarding technology investments. By fostering collaboration between software asset management and financial operations, organizations can enhance their cost control and maximize the value derived from both cloud and on-premise assets.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape

Global Software Asset Management Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services

Global Software Asset Management Market Size by Deployment Model & CAGR (2025-2032)

Market Overview
On-Premises
Cloud
Hybrid

Global Software Asset Management Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small & Medium Enterprises (SMEs)
Large Enterprises

Global Software Asset Management Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
BFSI (Banking, Financial Services & Insurance)
IT & Telecom
Manufacturing
Healthcare & Life Sciences
Retail & Consumer Goods
Government & Public Sector
Others

Global Software Asset Management Market Size & CAGR (2025-2032)

North America (Component, Deployment Model, Organization Size, Industry Vertical)
- US
- Canada
Europe (Component, Deployment Model, Organization Size, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Model, Organization Size, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Model, Organization Size, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Model, Organization Size, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Snow Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flexera
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
USU Software AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ivanti
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BMC Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ServiceNow
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Broadcom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cherwell Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Certero
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Matrix42
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eracent
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zluri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoftwareOne
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deloitte (SAM managed services)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anglepoint
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Softline
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Insight Enterprises
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Livingstone Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments