休閒度假露營市場規模、佔有率和成長分析（按營地類型、參與者類型、住宿類型、重點活動和地區分類）—2025-2032年產業預測

預計到 2023 年，全球休閒度假露營市場規模將達到 1,012 億美元，到 2024 年將成長至 1,039.3 億美元，到 2032 年將成長至 1,286.2 億美元，預測期（2025-2032 年）的複合年成長率為 2.7%。

全球休閒度假露營市場正經歷顯著成長，這主要得益於社會偏好和消費者偏好的轉變——人們越來越重視體驗而非物質享受。可支配收入的成長促使越來越多的家庭尋求休閒旅行體驗，尤其偏好戶外和自然環境。這種轉變帶動了人們對健康度假和開放自然空間的興趣，同時也推動了對多樣化露營項目的需求。如今，露營計畫涵蓋了從探險運動和健康活動到專注於STEAM教育和電子競技的教育營等各種類型。這種擴張直接回應了家庭為孩子尋求寓教於樂體驗的願望，許多家庭計劃前往戶外目的地進行休閒旅行。此外，行動應用程式和線上預訂工具等技術的進步，也提高了消費者發現露營機會的便利性和參與度。

全球休閒度假營市場促進因素

全球休閒度假露營市場的主要驅動力之一是消費者對戶外休閒活動的需求日益成長，他們尋求能夠促進身心健康和冒險體驗的另類度假方式。隨著都市區的成長和生活節奏的加快，個人和家庭越來越傾向於親近自然的活動，以擺脫日常生活的束縛。生態旅遊的興起，以及人們對戶外活動有益於心理健康的認知不斷提高，進一步推動了人們對在自然環境中露營和度假的興趣。社群媒體也強化了這一趨勢，人們在社群媒體上共用的體驗激勵著其他人去追求類似的冒險。

全球休閒度假營市場限制因素

全球休閒度假露營市場的主要限制因素之一是人們對健康和安全法規的持續擔憂，尤其是在全球健康危機之後。潛在參與者可能因為擔心衛生狀況不佳、傳染病風險或露營活動中受傷而猶豫不決。此外，政府對容量限制、營運程序和衛生標準的嚴格規定可能會給營地經營者帶來財務壓力，使其難以在確保安全環境的同時維持盈利。消費者的猶豫和營運方面的挑戰可能會阻礙市場成長，並限制休閒露營的參與人數。

全球休閒度假露營市場趨勢

全球休閒度假露營市場正經歷著向探險和教育營地的蓬勃發展，這反映出消費者日益成長的對超越傳統休閒活動、更豐富體驗的偏好。越來越多的家庭被提供攀岩、滑索和戶外生存等刺激活動的探險營地所吸引，這些營地既能滿足尋求刺激的需求，又能促進個人在大自然中的成長。同時，注重STEM教育、藝術和領導力培養的教育營隊也越來越受歡迎，吸引希望在學校假期為孩子提供有意義體驗的家長。尋求刺激的趨勢與教育提升的概念融合，正在塑造露營產業的未來格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術評估
• 監管環境

按露營類型分類的休閒度假露營市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 日間營地
• 住宿露營
• 體育和探險營
• 專業訓練營

按參與者類型分類的休閒度假露營市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 適合兒童
• 青少年
• 成人
• 家庭

按住宿類型分類的休閒度假露營市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 帳篷/基本露營
• 小木屋/小屋
• 豪華露營/奢華住宿設施
• 房車/露營地

休閒度假露營市場規模（依活動類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 戶外探險和自然體驗
• 運動與休閒
• 教育與人文課程
• 健康靜修

休閒度假露營市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Huttopia
• Sandy Pines Campground
• KOA（Kampgrounds of America）
• Yogi Bear's Jellystone Park
• Campspot
• Bluewater Resorts
• Good Sam Club
• Landmark Vacation Resorts
• Outdoor Adventures
• Naco Campgrounds
• Cherry Hill Park
• govKOA
• YMCA Camps
• Outward Bound USA
• CampAmerica
• Premier Parks
• Patriot Resorts
• Campgrounds of America
• Huttopia
• Sun Outdoors
• Encore Resorts & Hotels

結論與建議

Global Recreational And Vacation Camp Market size was valued at USD 101.2 billion in 2023 and is poised to grow from USD 103.93 billion in 2024 to USD 128.62 billion by 2032, growing at a CAGR of 2.7% during the forecast period (2025-2032).

The global recreational and vacation camp market is experiencing substantial growth, driven by evolving consumer preferences and societal changes that prioritize experiences over material possessions. Increased disposable income facilitates families seeking leisure and travel, particularly in outdoor and nature-based settings. This shift has amplified interest in wellness retreats and open spaces, alongside a rising demand for diverse programming options in camps. Offerings now range from adventure sports and wellness activities to STEAM-focused educational camps and esports. Such expansion is in direct response to families' desires for enjoyable and enriching experiences for their children, with many households planning leisure travel to outdoor destinations. Additionally, advancements in technology, such as mobile applications and online booking tools, enhance accessibility and engagement for consumers in discovering camp opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Recreational And Vacation Camp market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Recreational And Vacation Camp Market Segments Analysis

Global Recreational And Vacation Camp Market is segmented by Camp Type, Participant Type, Accommodation Mode, Focus Activity and region. Based on Camp Type, the market is segmented into Day Camps, Residential / Overnight Camps, Sports & Adventure Camps and Specialized Camps. Based on Participant Type, the market is segmented into Children, Teenagers, Adults and Families. Based on Accommodation Mode, the market is segmented into Tent / Basic Camping, Cabin / Hut, Glamping / Luxury Lodging and RV / Camper Sites. Based on Focus Activity, the market is segmented into Outdoor Adventure & Nature, Sports & Recreation, Educational & Enrichment Programs and Wellness & Retreats. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Recreational And Vacation Camp Market

One key market driver for the Global Recreational and Vacation Camp Market is the increasing demand for outdoor recreational activities as consumers seek alternative vacation experiences that promote wellness and adventure. As urban populations grow and lifestyles become more hectic, individuals and families are increasingly drawn to nature-centric activities that offer a break from their daily routines. The growth of eco-tourism, coupled with a rising awareness of mental health benefits associated with outdoor exploration, further fuels interest in camping and vacationing in natural settings. This trend is reinforced by social media, where shared experiences inspire others to pursue similar adventures.

Restraints in the Global Recreational And Vacation Camp Market

A significant market restraint for the Global Recreational and Vacation Camp Market is the ongoing concern over safety and health regulations, particularly in the wake of global health crises. Potential participants may be deterred by fears of inadequate sanitation, risks of spreadable diseases, or injuries while engaging in camp activities. Additionally, stringent government regulations regarding capacity limits, operational protocols, and hygienic standards can impose financial burdens on camp operators, making it difficult for them to maintain profitability while ensuring a safe environment. This hesitancy among consumers and operational challenges could hinder market growth and limit participation in recreational camps.

Market Trends of the Global Recreational And Vacation Camp Market

The Global Recreational and Vacation Camp market is witnessing a dynamic shift toward adventure and educational camps, reflecting a growing consumer preference for enriching experiences over traditional leisure activities. Families are increasingly drawn to adventure camps that offer exhilarating activities such as rock climbing, zip-lining, and wilderness survival, appealing to individuals seeking both thrill and personal growth amidst nature. Simultaneously, educational camps are gaining traction, emphasizing STEM learning, arts, and leadership development, which attract parents eager to provide meaningful engagement for their children during school breaks. This convergence of thrill-seeking and educational enrichment is shaping the future landscape of the camp industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Recreational And Vacation Camp Market Size by Camp Type & CAGR (2025-2032)

• Market Overview
• Day Camps
• Residential / Overnight Camps
• Sports & Adventure Camps
• Specialized Camps

Global Recreational And Vacation Camp Market Size by Participant Type & CAGR (2025-2032)

• Market Overview
• Children
• Teenagers
• Adults
• Families

Global Recreational And Vacation Camp Market Size by Accommodation Mode & CAGR (2025-2032)

• Market Overview
• Tent / Basic Camping
• Cabin / Hut
• Glamping / Luxury Lodging
• RV / Camper Sites

Global Recreational And Vacation Camp Market Size by Focus Activity & CAGR (2025-2032)

• Market Overview
• Outdoor Adventure & Nature
• Sports & Recreation
• Educational & Enrichment Programs
• Wellness & Retreats

Global Recreational And Vacation Camp Market Size & CAGR (2025-2032)

• North America (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • US
  • Canada
• Europe (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Huttopia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sandy Pines Campground
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOA (Kampgrounds of America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Bear's Jellystone Park
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluewater Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Good Sam Club
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landmark Vacation Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Adventures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naco Campgrounds
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cherry Hill Park
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• govKOA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YMCA Camps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outward Bound USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CampAmerica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Parks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patriot Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campgrounds of America
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sun Outdoors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encore Resorts & Hotels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations