孕產婦支援產品市場規模、佔有率及成長分析（按產品類型、應用、分銷管道和地區分類）－2025-2032年產業預測

預計到 2023 年，全球孕產婦支援產品市場規模將達到 156 億美元，到 2024 年將達到 165.7 億美元，到 2032 年將達到 268.1 億美元，預測期（2025-2032 年）的複合年成長率為 6.2%。

全球孕產婦保健產品市場正經歷強勁成長，這主要得益於人們對孕產婦健康和福祉意識的不斷提高。孕婦們積極尋求更完善的生理和心理支持，並根據不斷變化的醫療法規和消費者需求調整自身生活方式。令人震驚的孕產婦死亡率數據表明，改善孕產婦和新生兒健康及生存狀況的緊迫性，正推動著對高品質孕產婦保健產品前所未有的需求。此外，醫療解決方案的數位化正在彌合產科護理方面的差距，而可支配收入的增加也使消費者能夠投資於高階孕產婦保健產品。這種對專業產品的消費意願，反映了懷孕期間人們更注重舒適和安全的更廣泛趨勢。

全球孕產婦支持產品市場促進因素

全球孕產市場的主要驅動力之一是孕婦對自身健康和福祉日益成長的關注。隨著越來越多的女性在懷孕期間重視身心健康，對孕婦托腹帶、枕頭和塑身衣等支撐產品的需求激增。製造商加大行銷力度也推動了這一成長，強調孕產支撐產品在減輕不適、改善體態和提升懷孕舒適度方面的益處。此外，可支配收入的增加和個人化護理方案的趨勢也促進了該領域產品的擴張和創新。

全球孕產婦支持產品市場限制因素

全球孕產婦輔助產品市場的主要限制因素之一是孕婦對這些產品的認知和了解不足。許多女性可能不熟悉各種類型的孕產婦輔助產品，例如腹帶、支撐帶和產後恢復服。這種知識匱乏會導致這些產品利用率低下，進而阻礙市場成長。此外，文化因素和個人偏好也會影響購買決策，有些孕婦更傾向於傳統的治療方法而非現代的輔助解決方案。克服這些認知障礙對於擴大基本客群至關重要。

全球孕產婦支持產品市場趨勢

全球孕產婦支援產品市場正呈現出顯著的個人化趨勢，這主要得益於感測器和人工智慧等技術的進步。如今，各公司正將姿勢感應腰帶、睡眠追蹤枕頭和可連接應用程式的吸乳器等智慧型裝置整合到產品中，以提供個人化的孕產婦護理解決方案。消費品與醫療保健的融合使得個人化推薦成為可能，包括使用建議和活動提醒，從而增強產後支持。透過利用應用程式分析來提案個人化的舒適方案和餵食時間表，市場正在朝著兼顧孕產婦健康和便利性的方向發展，為滿足母親獨特需求的創新解決方案鋪平道路。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

孕產婦護理產品市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 孕婦枕
• 吸乳器
• 哺乳輔助用品
• 哺乳胸罩和哺乳服
• 產前和產後支撐服

孕產婦護理產品市場規模（按應用領域分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 產前護理
• 分娩
• 產後恢復
• 哺乳
• 嬰兒護理

按分銷管道分類的孕產婦支援產品市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 線上零售商
• 醫院和診所
• 專賣店
• 藥局
• 便利商店

孕產婦護理產品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Medela AG（Switzerland）
• Johnson & Johnson（United States）
• Koninklijke Philips NV（Netherlands）
• Lansinoh Laboratories, Inc.（United States）
• Belly Bandit（United States）
• Carriwell Aps（Denmark）
• Ingrid and Isabel LLC（United States）
• ITA MED Co.（United States）
• It's You Babe LLC（United States）
• Bayer Aktiengesellschaft（Germany）
• Abbott Laboratories（United States）
• The Honest Company, Inc.（United States）
• Mamaearth（India）
• Seraphine（United Kingdom）
• H&M（Sweden）
• ASOS Plc（United Kingdom）
• Ripe Maternity（Australia）
• BLANQI（United States）
• JoJo Maman Bebe Ltd.（United Kingdom）
• Spanx LLC（United States）

結論與建議

Global Maternity Support Product Market size was valued at USD 15.6 billion in 2023 and is poised to grow from USD 16.57 billion in 2024 to USD 26.81 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global maternity support product market is experiencing robust growth, driven by heightened awareness surrounding maternal health and well-being. Expectant mothers actively seek enhancements in both physical and emotional support, reshaping their lifestyles amid evolving healthcare regulations and shifting consumer priorities. The urgency to improve the health and survival rates of mothers and newborns has spurred unprecedented demand for high-quality maternity products, as highlighted by alarming maternal mortality statistics. Additionally, the increasing digitalization of healthcare solutions is bridging gaps in maternity care, while rising disposable incomes enable consumers to invest in premium maternity support products. This willingness to spend on specialized items reflects a broader trend towards prioritizing comfort and safety during pregnancy.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Maternity Support Product market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Maternity Support Product Market Segments Analysis

Global Maternity Support Product Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Maternity Pillows, Breast Pumps, Lactation Aids, Nursing Bras & Clothing and Prenatal & Postnatal Support Garments. Based on Application, the market is segmented into Prenatal Care, Labor & Delivery, Postpartum Recovery, Breastfeeding and Infant Care. Based on Distribution Channel, the market is segmented into Online Retailers, Hospitals & Clinics, Specialty Stores, Pharmacies and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Maternity Support Product Market

One of the key market drivers for the Global Maternity Support Product Market is the increasing awareness and emphasis on maternal health and wellness among expecting mothers. As more women prioritize their physical and mental well-being during pregnancy, the demand for supportive products, such as maternity belts, pillows, and compression garments, has surged. Enhanced marketing initiatives by manufacturers focusing on the benefits of maternity support products in alleviating discomfort, improving posture, and providing overall pregnancy comfort further fuel this growth. Additionally, the rise in disposable income and the trend toward personalized care solutions contribute to the expansion and innovation of products in this sector.

Restraints in the Global Maternity Support Product Market

One key market restraint for the global maternity support product market is the limited awareness and understanding of these products among expectant mothers. Many women may not be familiar with the various types of maternity support items available, such as belly belts, support bands, and postpartum recovery wear. This lack of knowledge can lead to underutilization of these products, inhibiting market growth. Additionally, cultural factors and personal preferences can influence purchasing decisions, as some expecting mothers may favor traditional remedies or approaches over modern support solutions. Overcoming these awareness barriers is crucial for expanding the customer base.

Market Trends of the Global Maternity Support Product Market

The Global Maternity Support Product market is witnessing a significant trend towards data-informed personalization, driven by advancements in technology such as sensors and artificial intelligence. Companies are now integrating smart devices like posture-sensing belts, sleep-tracking pillows, and app-connected pumps to offer tailored maternal care solutions. This fusion of consumer products with healthcare enables personalized recommendations, including usage tips and activity reminders, enhancing postpartum support. By leveraging app-based analytics for individualized comfort plans and nursing schedules, the market is evolving to prioritize both maternal wellness and convenience, paving the way for innovative solutions that cater to the unique needs of mothers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Maternity Support Product Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Maternity Pillows
• Breast Pumps
• Lactation Aids
• Nursing Bras & Clothing
• Prenatal & Postnatal Support Garments

Global Maternity Support Product Market Size by Application & CAGR (2025-2032)

• Market Overview
• Prenatal Care
• Labor & Delivery
• Postpartum Recovery
• Breastfeeding
• Infant Care

Global Maternity Support Product Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retailers
• Hospitals & Clinics
• Specialty Stores
• Pharmacies
• Convenience Stores

Global Maternity Support Product Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Medela AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lansinoh Laboratories, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belly Bandit (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carriwell Aps (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingrid and Isabel LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITA MED Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• It's You Babe LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer Aktiengesellschaft (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seraphine (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ripe Maternity (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLANQI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JoJo Maman Bebe Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spanx LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations