網站建置軟體市場規模、佔有率、成長分析（按組件、平台、最終用戶、地區分類）－2025-2032年產業預測

全球網站建立軟體市場預計到 2023 年將達到 102 億美元，從 2024 年的 114.2 億美元成長到 2032 年的 282.9 億美元，在預測期（2025-2032 年）內複合年成長率為 12.0%。

全球網站建立軟體市場正經歷強勁成長，這主要得益於技術進步和消費行為的改變，推動了對使用者友善網站開發解決方案的需求。自營和零工經濟的興起，促使小型企業主擴大尋求創建自己的網站，進而推動了此類工具的需求。此外，電子商務的蓬勃發展也促使零售商轉向線上，進一步增加了對高效網站解決方案的需求。智慧型手機的普及推動了行動響應式設計的需求，而雲端運算的採用則提升了網站的效能和擴充性。此外，人工智慧、機器學習、物聯網、擴增實境和區塊鏈等技術創新正在提升用戶體驗和安全性，使網站建立軟體對企業更具吸引力和互動性。

全球網站建置軟體市場促進因素

全球網站建立軟體市場的主要驅動力之一是各種規模企業對線上形像日益成長的需求。隨著越來越多的公司意識到數位行銷和電子商務的重要性，對方便用戶使用、可自訂的網站解決方案的需求呈爆炸式成長。中小企業的普遍性進一步推動了這一需求，因為這些企業通常技術專長和資源有限。因此，提供直覺式介面、各種模板和整合SEO工具的網站建立軟體正吸引那些希望快速且有效率地打造專業線上形象的企業，從而推動市場成長。

全球網站建置軟體市場面臨的限制因素

全球網站建立軟體市場面臨的主要限制因素之一是免費或低成本網站創建工具的日益普及。隨著小型企業和個人用戶擴大選擇低成本方案，現有供應商面臨激烈的競爭，這可能會降低盈利和市場佔有率。此外，快速發展的網路技術和消費者偏好要求企業不斷創新，這可能會給力求保持競爭力的公司帶來資源壓力。這些挑戰共同阻礙了市場成長，迫使企業透過更先進的功能和更優質的客戶支援來實現差異化競爭。

全球網站建置軟體市場趨勢

全球網站建立軟體市場正呈現出人工智慧解決方案應用顯著成長的趨勢，先進的演算法使用戶能夠輕鬆創建功能強大的網站。這些創新平台利用聊天機器人和自動化支援工具等智慧功能，實現無縫整合並提升用戶體驗。這些使用者友善的網站架設工具操作簡便，幾乎無需任何技術知識，能夠滿足包括小型企業主和希望打造專業線上形象的個人在內的各類使用者的需求。此外，極具吸引力的定價模式也進一步推動了市場需求，越來越多的用戶認知到簡化網站開發流程的價值，從而促進了市場競爭的成長，並提高了網站的普及率。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

網站建置軟體市場規模（依組件分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 軟體
• 服務

網站建置軟體市場規模（依平台分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 桌面
• 移動的

網站建置軟體市場規模（依最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 個人的
• 商業的
• 教育
• 其他

網站建置軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年收益年比比較

主要企業簡介

• Wix（Israel）
• Shopify（Canada）
• Squarespace（United States）
• GoDaddy（United States）
• WordPress.com（United States）
• Hostinger（Lithuania）
• BigCommerce（United States）
• Webflow（United States）
• Duda（United States）
• Weebly（United States）
• Elementor（Israel）
• Jimdo（Germany）
• HubSpot（United States）
• Bluehost（United States）
• IONOS（Germany）
• SITE123（Israel）
• Strikingly（China）
• Framer（Netherlands）
• Yola（United States）
• Leadpages（United States）

結論與建議

Global Website Builder Software Market size was valued at USD 10.2 billion in 2023 and is poised to grow from USD 11.42 billion in 2024 to USD 28.29 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global website builder software market is experiencing robust growth driven by the increasing need for user-friendly web development solutions, spurred by technological advancements and shifts in consumer behavior. The rise of individual entrepreneurship and the gig economy is motivating small to medium-sized business owners to create their own websites, thus amplifying demand for these tools. Additionally, the surge in e-commerce activities prompts retailers to transition online, further driving the necessity for effective website solutions. The proliferation of smartphones enhances the requirement for mobile-responsive designs, while cloud computing adoption boosts performance and scalability. Furthermore, innovations in AI, machine learning, IoT, augmented reality, and blockchain are enhancing user experiences and security, making website builder software more appealing and interactive for businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Website Builder Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Website Builder Software Market Segments Analysis

Global Website Builder Software Market is segmented by Component, Platform, End User and region. Based on Component, the market is segmented into Software and Services. Based on Platform, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Personal, Commercial, Educational and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Website Builder Software Market

One key market driver for the Global Website Builder Software Market is the increasing demand for online presence among businesses of all sizes. As more companies recognize the importance of digital marketing and e-commerce, the need for user-friendly, customizable website solutions has surged. This demand is further fueled by the rising prevalence of small and medium enterprises, which often have limited technical expertise and resources. Consequently, website builder software that offers intuitive interfaces, diverse templates, and integrated SEO tools attracts businesses seeking to create a professional online image quickly and efficiently, thereby driving market growth.

Restraints in the Global Website Builder Software Market

One key market restraint for the global website builder software market is the growing prevalence of free or low-cost website creation tools, which can deter potential customers from investing in premium solutions. As small businesses and individual users increasingly opt for budget-friendly options, established providers may face significant competition, resulting in reduced profitability and market share. Additionally, the rapid evolution of web technologies and consumer preferences necessitates continuous innovation, which can strain resources for companies aiming to remain competitive. These factors collectively challenge market growth and compel businesses to differentiate themselves through advanced features and superior customer support.

Market Trends of the Global Website Builder Software Market

The Global Website Builder Software market is witnessing a significant trend towards the adoption of AI-powered solutions, where advanced algorithms enable users to create sophisticated websites with ease. These innovative platforms leverage intelligent features, including chatbots and automated support tools, facilitating seamless integration and enhancing user experience. As they require minimal technical expertise, these user-friendly builders cater to a broader audience, including small business owners and individuals seeking professional online presence. Additionally, attractive pricing models promote widespread accessibility, driving further demand and fostering competitive growth in the market as more users recognize the value of streamlined web development processes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Website Builder Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Website Builder Software Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Website Builder Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Educational
• Others

Global Website Builder Software Market Size & CAGR (2025-2032)

• North America (Component, Platform, End User)
  • US
  • Canada
• Europe (Component, Platform, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Platform, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Platform, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Platform, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Wix (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoDaddy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WordPress.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostinger (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webflow (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duda (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weebly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elementor (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jimdo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluehost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IONOS (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SITE123 (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikingly (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadpages (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations