基於 SaaS 的業務分析市場規模、佔有率、成長分析（按產品、部署模型、分析類型和地區）- 產業預測 2025-2032

預計 2023 年全球基於 SaaS 的商業分析市場價值將達到 111 億美元，從 2024 年的 127.4 億美元成長到 2032 年的 384.4 億美元，預測期內（2025-2032 年）的複合年成長率為 14.8%。

數位轉型計畫正在各行各業蓬勃發展，推動了對數據主導決策解決方案的需求。企業正在從客戶互動、供應鏈和內部流程中累積大量數據，從而對即時分析的需求激增。基於 SaaS 的商業分析平台提供可擴展、經濟高效且方便用戶使用的解決方案，無需大規模的基礎設施投資。向雲端原生分析的轉變一直是市場擴張的關鍵驅動力。此外，對敏捷性、遠端存取和營運效率的關注正在推動銀行、零售、製造和醫療保健等領域採用 SaaS 分析工具。人工智慧 (AI) 和機器學習 (ML) 的整合增強了這些工具的預測能力，使其對於在合規且安全的環境中進行業務決策至關重要。

全球基於 SaaS 的商業分析市場促進因素

對數據驅動商務策略的日益重視，推動了基於 SaaS 的業務分析解決方案的採用。各行各業的企業都在利用分析技術來獲取即時洞察、簡化營運流程並增強客戶參與。人工智慧技術的整合使這些 SaaS 平台能夠更有效率地處理大量資料集，並將其轉化為切實可行的洞察，從而推動更快、更明智的決策。這一趨勢正在推動全球市場的整體成長，並對基於 SaaS 的業務分析前景產生積極影響。隨著企業逐漸意識到資料分析的重要性，對這些解決方案的需求也日益成長，凸顯了其在現代業務營運中的關鍵作用。

全球基於 SaaS 的商業分析市場的限制因素

儘管連接性不斷進步，但將來自不同系統的數據整合到統一的、基於 SaaS 的分析平台仍面臨持續挑戰。舊有系統、不同的資料集格式和孤立的資料來源可能會阻礙快速部署，並影響產生的洞察的品質。雖然現代 API 和整合解決方案提高了互通性，但它們仍然會阻礙其廣泛採用，尤其是對於擁有複雜 IT 框架的企業而言。這種複雜性阻礙了分析工具的無縫利用，最終影響了企業獲取有意義的洞察並做出有效的數據主導決策的能力。克服這些障礙對於成功實施商業分析解決方案仍然至關重要。

全球基於 SaaS 的商業分析市場趨勢

全球基於 SaaS 的商業分析市場正經歷著向人工智慧增強分析的重大轉變，這徹底改變了企業的數據分析方式。透過整合人工智慧和機器學習，企業正在簡化從資料準備到洞察生成的流程，使非技術使用者更容易進行分析。這種數據民主化正在賦能業務用戶，使其能夠快速獲得切實可行的洞察，並培養數據主導決策的文化。隨著企業尋求競爭優勢，對直覺、自動化的分析解決方案的需求持續成長，從而提高營運效率，並在各個領域推動產生深遠影響的業務成果。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

基於 SaaS 的業務分析市場規模（按產品和複合年成長率）(2025-2032)

• 市場概況
• 軟體
• 服務

基於 SaaS 的業務分析市場規模（按部署模式和複合年成長率）（2025-2032 年）

• 市場概況
• 公共雲端
• 私有雲端

基於 SaaS 的業務分析市場規模（按分析類型和複合年成長率）（2025-2032 年）

• 市場概況
• 說明分析
• 預測分析
• 指示性分析

以 SaaS 為基礎的商業分析市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司佔有率按部門分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Microsoft（USA）
• Salesforce（USA）
• Google（USA）
• SAP SE（Germany）
• Oracle（USA）
• Qlik（USA/Sweden）
• ThoughtSpot（USA）
• Domo（USA）
• Sisense（USA）
• Alteryx（USA）
• Amazon Web Services（AWS）（USA）
• IBM（USA）
• SAS Institute（USA）
• MicroStrategy（USA）
• Zoho Corporation（India）
• TIBCO Software（USA）
• Yellowfin（Australia）
• GoodData（USA）
• Mode Analytics（USA）
• Pyramid Analytics（Netherlands）

結論和建議

Global SaaS-based Business Analytics Market size was valued at USD 11.1 billion in 2023 and is poised to grow from USD 12.74 billion in 2024 to USD 38.44 billion by 2032, growing at a CAGR of 14.8% during the forecast period (2025-2032).

The surge in digital transformation initiatives across various industries has heightened the need for data-driven decision-making solutions. With organizations accumulating vast amounts of data from customer interactions, supply chains, and internal processes, there is a pressing demand for real-time analytics. SaaS-based business analytics platforms offer a scalable, cost-efficient, and user-friendly solution, eliminating the need for substantial infrastructure investments. The transition to cloud-native analytics is a key catalyst for the market's expansion. Additionally, the emphasis on agility, remote access, and operational efficiency is driving the adoption of SaaS analytical tools across sectors such as banking, retail, manufacturing, and healthcare. The integration of AI and ML enhances these tools with predictive capabilities, further solidifying their importance in operational decision-making within compliant and secure environments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is significantly boosting the adoption of SaaS-based business analytics solutions. Businesses across multiple sectors are leveraging analytics to acquire real-time insights, streamline operations, and enhance customer engagement. The integration of AI technologies enables these SaaS platforms to process large datasets more efficiently, transforming them into actionable insights that facilitate quicker and more informed decision-making. This trend is propelling the overall growth of the global market and positively influencing the outlook for SaaS-based business analytics. As organizations recognize the importance of data analytics, the demand for these solutions continues to rise, underscoring their critical role in modern business operations.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in the connectivity landscape, integrating data from various systems into a unified SaaS-based analytics platform presents ongoing challenges. Legacy systems, disparate dataset formats, and isolated data sources can impede swift deployment and compromise the quality of insights generated. While modern APIs and integration solutions are enhancing interoperability, they may inadvertently obstruct widespread adoption, especially for organizations navigating intricate IT frameworks. This complexity can create barriers that hinder the seamless utilization of analytics tools, ultimately affecting businesses' ability to derive meaningful insights and make data-driven decisions effectively. Overcoming these obstacles remains crucial for the successful implementation of business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is experiencing a significant trend towards AI-powered augmented analytics, which is transforming the way organizations approach data analysis. By integrating artificial intelligence and machine learning, companies are streamlining processes from data preparation to insight generation, making analytics more accessible to non-technical users. This democratization of data empowers business users to derive actionable insights quickly, fostering a culture of data-driven decision-making. As organizations seek to gain a competitive edge, the demand for intuitive, automated analytics solutions continues to grow, enhancing operational efficiency and driving impactful business outcomes across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Deployment Model, Analytics Type)
  • US
  • Canada
• Europe (Offering, Deployment Model, Analytics Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Deployment Model, Analytics Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Deployment Model, Analytics Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Deployment Model, Analytics Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (USA/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mode Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations