體重控制產品市場規模、佔有率、成長分析（按產品、分銷管道、配方、最終用戶和地區）—2025-2032 年產業預測

預計 2023 年全球體重控制產品市場價值將達到 1,953 億美元，從 2024 年的 2,060.4 億美元成長到 2032 年的 3,162.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.5%。

受人們日益增強的健康意識、不斷上升的肥胖率以及向個人化體重管理解決方案轉變的推動，全球體重控制產品市場預計將實現成長。隨著消費者越來越重視健身、均衡飲食和預防性醫療保健，對體重控制產品的需求預計將大幅增加。由於不健康的飲食習慣和久坐不動的生活方式而導致的肥胖現像日益嚴重，這進一步加劇了這一成長趨勢。此外，透過電子商務平台提高可訪問性為市場相關人員提供了新的機會。社群媒體動態（如有影響力人士和名人宣傳健身）正在塑造消費者偏好並提高產品吸引力。然而，高成本、效能問題、監管障礙和市場飽和等挑戰可能會阻礙市場擴張，因此需要進行策略創新以有效規避這些障礙。

全球體重控制產品市場促進因素

營養學、食品科學和生物技術領域的創新在體重控制產品的發展中發揮關鍵作用。行動應用程式和穿戴式裝置等數位技術的整合正在改善該領域供應商的商業環境。此外，消費者對個人化減重解決方案的日益關注以及對知情決策的需求日益成長，預計將進一步增強體重控制產品市場。這些因素共同構成了一個充滿活力的市場，推動了旨在幫助個人有效實現體重管理目標的服務的演變和擴展。

全球減肥產品市場的限制因素

全球減肥產品市場競爭激烈，產品種類繁多，市場飽和，面臨巨大的挑戰。這種激烈的競爭給那些試圖將產品與競爭對手區分開來的公司帶來了障礙。擁有強大客戶忠誠度和豐富行銷資源的成熟品牌佔據主導地位，新興企業難以有效滲透市場。因此，這些動態不僅阻礙了新參與企業的進入，也抑制了整體市場的成長潛力。

全球體重控制產品市場趨勢

受社群媒體和網紅行銷的影響，全球體重控制產品市場正經歷重大轉型。越來越多的健身愛好者、名人和健康專家利用 Instagram、TikTok 和 YouTube 等平台來推廣他們的體重控制歷程，消費者也越來越積極地探索這些產品。網紅共用的視覺故事和真實評價不僅提升了產品知名度，還在粉絲中培養了社群意識和通用願景。隨著社群媒體的不斷發展，它在塑造消費者行為和偏好發揮關鍵作用，使其成為體重管理行業的關鍵趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

體重控制產品市場規模（依產品及複合年成長率）（2025-2032）

• 市場概況
• 膳食補充品和代餐
• 減重飲料
• 脂肪燃燒器

體重控制產品市場規模（按分銷管道和複合年成長率）(2025-2032)

• 市場概況
• 網路零售
• 超級市場
• 藥局
• 健康與保健商店

體重控制產品市場規模（按配方和複合年成長率）（2025-2032）

• 市場概況
• 粉末
• 藥片
• 液體
• 酒吧

體重控制產品市場規模（依最終用戶和複合年成長率）(2025-2032)

• 市場概況
• 成人
• 青少年
• 老年人

體重控制產品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司佔有率按部門分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• WW International, Inc.（WW）（USA）
• Herbalife Nutrition Ltd.（USA）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Novo Nordisk A/S（Denmark）
• Eli Lilly and Company（USA）
• Medifast, Inc.（USA）
• Nutrisystem（USA）
• Glanbia plc（Ireland）
• The Kellogg Company（USA）
• Atkins Nutritionals, Inc.（USA）
• GNC Holdings Inc.（USA）
• Amway（USA）
• Johnson & Johnson（USA）
• Technogym SpA（Italy）
• Roche Holding AG（Switzerland）
• GlaxoSmithKline plc（GSK）（UK）
• AstraZeneca PLC（UK）
• Jenny Craig（USA）
• USANA Health Sciences, Inc.（USA）

結論和建議

Global Weight Control Products Market size was valued at USD 195.3 billion in 2023 and is poised to grow from USD 206.04 billion in 2024 to USD 316.21 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for global weight control products is poised for growth driven by increasing health consciousness, rising obesity rates, and a shift towards personalized weight management solutions. As consumers prioritize fitness, balanced diets, and preventive healthcare, the demand for weight control products is expected to rise significantly. The alarming obesity trend, fueled by unhealthy eating habits and sedentarism, further supports this growth. Additionally, enhanced accessibility via e-commerce platforms offers new opportunities for market players. Social media dynamics, including influencers and celebrities promoting fitness journeys, are shaping consumer preferences and enhancing product appeal. However, challenges such as high costs, effectiveness concerns, regulatory hurdles, and market saturation could impede market expansion, necessitating strategic innovation to navigate these obstacles effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Weight Control Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Weight Control Products Market Segments Analysis

Global Weight Control Products Market is segmented by Product, Distribution Channel, Formulation, End User and region. Based on Product, the market is segmented into Dietary Supplements Meal Replacements, Weight Loss Beverages and Fat Burners. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets, Pharmacies and Health And Wellness Stores. Based on Formulation, the market is segmented into Powders, Pills, Liquids and Bars. Based on End User, the market is segmented into Adults, Teenagers and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Weight Control Products Market

Innovations in nutrition, food science, and biotechnology play a pivotal role in the advancement of weight control products. The integration of digital technologies, such as mobile applications and wearable devices, enhances the business landscape for providers in this sector. Additionally, a growing focus on personalized weight loss solutions and an increasing demand for informed decision-making among consumers are expected to further strengthen the market for weight control products. These factors collectively contribute to a dynamic marketplace, driving the evolution and expansion of offerings aimed at helping individuals achieve their weight management goals effectively.

Restraints in the Global Weight Control Products Market

The global market for weight control products faces significant challenges due to intense competition and a saturated landscape filled with a diverse array of offerings. This fierce rivalry creates hurdles for companies striving to distinguish their products from those of competitors. Well-established brands, boasting strong customer loyalty and substantial marketing resources, hold a prominent position, making it difficult for emerging enterprises to penetrate the market effectively. Consequently, these dynamics not only hinder the ability of new players to enter the industry but also impede the overall growth potential of the market.

Market Trends of the Global Weight Control Products Market

The Global Weight Control Products market is experiencing a significant transformation driven by the influence of social media and influencer marketing. With a growing number of fitness enthusiasts, celebrities, and health experts leveraging platforms like Instagram, TikTok, and YouTube to promote their weight control journeys, consumers are increasingly inspired to explore these products. The visual storytelling and authentic testimonials shared by influencers not only enhance product visibility but also foster a sense of community and shared aspirations among followers. As social media continues to evolve, its pivotal role in shaping consumer behavior and preferences positions it as a key trend in the weight control industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Weight Control Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Dietary Supplements Meal Replacements
• Weight Loss Beverages
• Fat Burners

Global Weight Control Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets
• Pharmacies
• Health And Wellness Stores

Global Weight Control Products Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Powders
• Pills
• Liquids
• Bars

Global Weight Control Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Teenagers
• Elderly

Global Weight Control Products Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Formulation, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Formulation, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Formulation, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Formulation, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Formulation, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• WW International, Inc. (WW) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrisystem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atkins Nutritionals, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roche Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (GSK) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jenny Craig (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations