法蘭絨襯衫市場規模、佔有率、成長分析（按材料類型、性別、最終用戶和地區）—2025 年至 2032 年產業預測

預計 2023 年全球法蘭絨襯衫市場價值將達到 43 億美元，從 2024 年的 44.7 億美元成長到 2032 年的 60.7 億美元，預測期內（2025-2032 年）的複合年成長率為 3.9%。

全球法蘭絨襯衫市場正經歷顯著成長，這得益於消費者對舒適性和時尚感日益成長的追求，尤其是在寒冷的季節，法蘭絨襯衫既保暖又百搭。休閒裝和戶外活動的興起也進一步推動了法蘭絨襯衫的流行，使其成為露營和健行等探險活動的首選。此外，流行文化和潮流偶像的影響力進一步提升了法蘭絨的地位，知名品牌紛紛將其融入高階時裝系列。對符合道德和永續時尚的需求也在塑造市場，消費者尋求由有機棉、竹子和再生纖維等環保材料製成的法蘭絨。這一趨勢凸顯了法蘭絨襯衫從傳統工作服向現代生活必需品的演變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

法蘭絨襯衫市場規模（按材料類型和複合年成長率）（2025-2032）

• 市場概況
• 棉布
• 羊毛
• 聚酯纖維

法蘭絨襯衫市場規模：性別與複合年成長率（2025-2032）

• 市場概況
• 男性
• 女士
• 男女通用的

法蘭絨襯衫市場規模（依最終用戶和複合年成長率）(2025-2032)

• 市場概況
• 休閒裝
• 工作服

法蘭絨襯衫市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Patagonia（USA）
• Levi Strauss & Co.（USA）
• Carhartt, Inc.（USA）
• Filson（USA）
• Woolrich（Italy）
• LLBean（USA）
• Pendleton Woolen Mills（USA）
• Eddie Bauer（USA）
• Legendary Whitetails（USA）
• Orvis（USA）
• J.CREW（USA）
• Gap（USA）
• Under Armour（USA）
• H&M（Sweden）
• Adidas（Germany）
• Nike（USA）
• Ralph Lauren（USA）
• Asket（Sweden）
• Outerknown（USA）
• Tentree（Canada）

結論和建議

Global Flannel Shirts Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.47 billion in 2024 to USD 6.07 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The global flannel shirts market is witnessing significant growth propelled by a rising consumer interest in comfort and style, particularly during colder periods when flannel shirts provide warmth and versatility. Their popularity is augmented by the increasing acceptance of casual wear and outdoor activities, making them a favored choice for adventures such as camping and hiking. Additionally, the influence of pop culture and icons has further elevated their status, with notable brands incorporating flannel into their high-fashion collections. The demand for ethical and sustainable fashion is also shaping the market, as consumers seek flannel options made from eco-friendly materials like organic cotton, bamboo, and repurposed fibers. This trend highlights the evolution of flannel shirts from traditional workwear to essential modern apparel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flannel Shirts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flannel Shirts Market Segments Analysis

Global Flannel Shirts Market is segmented by Material Type, Gender, End User and region. Based on Material Type, the market is segmented into Cotton, Wool and Polyester. Based on Gender, the market is segmented into Men, Women and Unisex. Based on End User, the market is segmented into Casual Wear and Workwear. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flannel Shirts Market

The Global Flannel Shirts market is experiencing growth driven by the inherent comfort and versatility of these garments, which appeal to a wide range of consumers across various age groups and lifestyles. As casual wear becomes increasingly sought after for leisure activities, outdoor adventures, and remote work environments, brands are capitalizing on this trend. Notably, companies like Patagonia have reported increased sales of cotton flannel shirts during cooler seasons. This highlights the ability of flannel shirts to merge comfort with style, seasonal appropriateness, and everyday practicality, fostering a sustained demand for fashionable yet functional apparel in the marketplace.

Restraints in the Global Flannel Shirts Market

The Global Flannel Shirts market faces significant challenges due to rising raw material costs, particularly for cotton and wool. Fluctuations in production expenses arise from global trade dynamics, supply chain disruptions, and weather-related issues, leading to unpredictable pricing. Such price volatility complicates the ability of manufacturers to balance profitability with competitive pricing strategies. Both aggressive and moderate pricing approaches are affected, creating tension between producers and retailers who strive to keep prices low while navigating market uncertainties. These factors ultimately hinder the overall growth and stability of the flannel shirt segment within the global apparel industry.

Market Trends of the Global Flannel Shirts Market

The Global Flannel Shirts market is witnessing a notable trend towards the integration of smart textiles, enhancing the functionality and appeal of traditional designs. With advances in moisture-wicking, temperature-regulating, and wrinkle-proof technologies, flannel shirts are evolving into versatile apparel that caters to outdoor enthusiasts and urban dwellers alike. The emergence of "performance flannel" shirts reflects a shift in consumer preferences, where practicality meets style, promoting their use for activities such as hiking, camping, or casual outings. This trend not only reinforces flannel shirts as a relevant clothing category but also contributes to their increasing fashionability in a dynamic apparel market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Flannel Shirts Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Polyester

Global Flannel Shirts Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Flannel Shirts Market Size by End User & CAGR (2025-2032)

• Market Overview
• Casual Wear
• Workwear

Global Flannel Shirts Market Size & CAGR (2025-2032)

• North America (Material Type, Gender, End User)
  • US
  • Canada
• Europe (Material Type, Gender, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, Gender, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, Gender, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, Gender, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Patagonia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Filson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolrich (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pendleton Woolen Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eddie Bauer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Legendary Whitetails (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orvis (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.CREW (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asket (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outerknown (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentree (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations