潤唇膏市場規模、佔有率、成長分析（按產品、應用、最終用戶和地區）—2025 年至 2032 年產業預測

預計全球潤唇膏市場規模將在 2023 年達到 29 億美元，從 2024 年的 31 億美元成長到 2032 年的 52.9 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

隨著消費者對護膚和個人修飾意識的不斷提升，全球潤唇膏市場目前正經歷顯著成長。消費者對紫外線、污染和乾燥氣候等環境影響的日益擔憂，促使他們尋求能夠提供必需保濕、保護和滋養的唇部護理產品。這些變化刺激了對藥用潤唇膏和防曬潤唇膏等特殊產品的需求，並促使製造商透過先進的配方和注重唇部健康的策略行銷進行創新。此外，消費者對天然和有機產品的日益成長的偏好，也促使品牌改進現有產品並推出新的有機產品線，以吸引注重健康和環保的消費者。這一趨勢正在提升消費者信任度和品牌忠誠度，加劇全球唇部護理領域的競爭和擴張。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

潤唇膏市場規模（依產品及複合年成長率）(2025-2032)

• 市場概況
• 固體潤唇膏
• 液體凝膠潤唇膏

潤唇膏市場規模（按應用和複合年成長率）（2025-2032）

• 市場概況
• 敏感肌膚
• 皮膚乾燥

潤唇膏市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概況
• 女士潤唇膏
• 男士潤唇膏
• 嬰兒潤唇膏

潤唇膏市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Beiersdorf AG（Germany）
• The Unilever Group（United Kingdom）
• L'Oreal SA（France）
• Procter & Gamble（United States）
• Revlon, Inc.（United States）
• Avon Products, Inc.（United States）
• EOS Products LLC（United States）
• Burt's Bees（United States）
• Carmex（United States）
• Mentholatum（United States）
• Maybelline（US）
• Chanel（France）
• Neutrogena（United States）
• MAC（US）
• DHC（Japan）
• Elizabeth Arden（US）
• Mary Kay（US）
• NUXE（France）
• ChapStick（US）
• Vaseline（UK）

結論和建議

Global Lip Balm Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.1 billion in 2024 to USD 5.29 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global lip balm market is currently experiencing significant growth due to heightened consumer awareness surrounding skincare and personal grooming. Increasing concerns about environmental impacts-such as UV radiation, pollution, and dry climates-have led consumers to seek lip care products that provide essential hydration, protection, and nourishment. This shift in focus has stimulated demand for specialized offerings, including medicated and SPF-infused balms, prompting manufacturers to innovate through advanced formulations and strategic marketing emphasizing lip health. Additionally, the rising preference for natural and organic products has motivated brands to reformulate existing offerings or introduce new organic lines, appealing to health-conscious and environmentally aware consumers. This trend enhances consumer trust and brand loyalty, igniting competition and expansion within the lip care segment globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Balm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Balm Market Segments Analysis

Global Lip Balm Market is segmented by Product, Application, End-User and region. Based on Product, the market is segmented into Solid Cream Lip Balm and Liquid Gel Lip Balm. Based on Application, the market is segmented into Sensitive Skin and Dry Skin. Based on End-User, the market is segmented into Lip Balm for Women, Lip Balm for Men and Lip Balm for Baby. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Balm Market

The global lip balm market is significantly fueled by the rising consumer awareness regarding the importance of lip health and skincare. As individuals become more conscious of protecting their lips from dryness, chapping, and sun damage, there is a growing preference for products that offer these essential benefits. This heightened awareness drives brands to innovate by incorporating features such as SPF, enriching oils, and beneficial vitamins into their formulations. Consequently, this trend not only enhances consumer demand for lip balm products but also propels overall market expansion, as consumers increasingly seek effective solutions for their lip care needs.

Restraints in the Global Lip Balm Market

The global lip balm market faces certain challenges due to seasonal fluctuations in sales, which tend to rise during colder months and diminish in warmer conditions. This variability complicates inventory management and production planning for manufacturers, as they must navigate the unpredictable nature of consumer demand. As a result, maintaining revenue stability becomes a significant concern, hindering consistent market growth year-round. Manufacturers are thus tasked with developing strategies to adapt to these seasonal changes, ensuring they can meet consumer needs while mitigating the risks associated with fluctuating sales. This presents an ongoing constraint for the overall market.

Market Trends of the Global Lip Balm Market

The global lip balm market is experiencing a notable shift towards the popularity of natural and organic products, reflecting a broader consumer preference for clean and sustainable beauty. As health-conscious consumers prioritize chemical-free options, ingredients like shea butter, beeswax, and essential oils are becoming staples in product formulations. This trend not only encourages brands to innovate with eco-friendly practices but also enhances customer loyalty by aligning with their values. As a result, companies are increasingly focusing on transparency in sourcing, packaging, and production processes, tapping into the demand for safe and effective lip care solutions that cater to environmentally-aware consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lip Balm Market Size by Product & CAGR (2025-2032)

• Market Overview
• Solid Cream Lip Balm
• Liquid Gel Lip Balm

Global Lip Balm Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sensitive Skin
• Dry Skin

Global Lip Balm Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Lip Balm for Women
• Lip Balm for Men
• Lip Balm for Baby

Global Lip Balm Market Size & CAGR (2025-2032)

• North America (Product, Application, End-User)
  • US
  • Canada
• Europe (Product, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mentholatum (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DHC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elizabeth Arden (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NUXE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChapStick (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaseline (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations