羽球市場規模、佔有率、成長分析（按球員類型、產品類型、分銷管道、最終用戶年齡層、價格分佈範圍和地區）－2025-2032 年產業預測

預計 2023 年全球羽球市場價值將達到 33 億美元，從 2024 年的 35.7 億美元成長到 2032 年的 67.1 億美元，預測期內（2025-2032 年）的複合年成長率為 8.2%。

全球羽毛球市場正受益於休閒的日益普及以及亞洲和歐洲職業聯賽的興起。這項運動的普及性和經濟實惠性使其對專業球員和普通球迷都極具吸引力。技術進步也發揮了關鍵作用，透過使用碳纖維和先進聚合物等材料，羽球裝備（例如球拍和羽球）的耐用性和性能得到了提升。此外，政府倡導積極生活方式的措施也有助於提高青少年對這項運動的興趣。世界羽球聯合會報告稱，草根參與羽球運動的人數顯著增加，羽球作為主流運動正獲得顯著發展，尤其是在中國、印尼和丹麥等地區。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

羽球市場規模（依球員類型和複合年成長率）(2025-2032)

• 市場概況
• 休閒玩家
• 業餘運動員
• 職業運動員
• 教練和培訓師

羽球市場規模（依產品類型和複合年成長率）(2025-2032)

• 市場概況
• 羽毛球拍
  • 初學者球拍
  • 中級球拍
  • 高級球拍
• 穿梭
  • 羽梭
  • 塑膠梭子
• 鞋類
  • 羽毛球鞋
  • 專業羽毛球鞋
• 配件
  • 緊握
  • 包包
  • 防護裝備

羽球市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概況
• 網路零售
  • 專注於運動的電子商務網站
  • 通用零售電商平台
• 實體店面
  • 專業體育用品店
  • 百貨公司
  • 批發市場
• 直銷
  • 品牌店
  • 展覽會和博覽會

羽球市場規模：依最終用戶年齡層及複合年成長率（2025-2032）

• 市場概況
• 兒童（5-12歲）
• 青少年（13-19歲）
• 成人（20-39歲）
• 中年（40-59歲）
• 老年人（60歲以上）

羽球市場規模：價格分佈範圍及複合年成長率（2025-2032）

• 市場概況
• 預算
  • 入門級產品
• 中階
  • 運動員產品
• 優質的
  • 高性能產品
  • 精英終極裝備

羽球市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司佔有率按部門分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Yonex（Japan）
• Li-Ning（China）
• Victor（Taiwan）
• Ashaway（USA）
• Babolat（France）
• Apacs（Malaysia）
• Carlton（United Kingdom）
• Wilson（USA）
• Fleet（Malaysia）
• ProKennex（Taiwan）
• FZ Forza（Denmark）
• Kawasaki Sports（China）
• Yonex Sunrise（Singapore）
• RSL（United Kingdom）
• Oliver Sports（Germany）
• Talbot-Torro（Germany）
• Mizuno（Japan）
• Head（Austria）
• Prince（USA）
• Decathlon（France）

結論和建議

Global Badminton Market size was valued at USD 3.3 billion in 2023 and is poised to grow from USD 3.57 billion in 2024 to USD 6.71 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global badminton market is benefitting from the rise of professional leagues in Asia and Europe, alongside increased popularity as a recreational activity. The sport's accessibility and affordability of equipment make it appealing to both serious players and casual fans. Technological advancements have also played a crucial role, enhancing the durability and performance of badminton gear, such as rackets and shuttlecocks, utilizing materials like carbon fiber and advanced polymers. Additionally, government initiatives promoting active lifestyles have contributed to heightened youth engagement in sports. The Badminton World Federation has reported significant growth in grassroots participation, notably in regions like China, Indonesia, and Denmark, where badminton has gained substantial traction as a leading sport.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Badminton market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Badminton Market Segments Analysis

Global Badminton Market is segmented by Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range and region. Based on Player Type, the market is segmented into Recreational Players, Amateur Players, Professional Players and Coaches and Trainers. Based on Product Type, the market is segmented into Badminton Rackets, Shuttles, Footwear and Accessories. Based on Distribution Channel, the market is segmented into Online Retail, Brick-and-Mortar Stores and Direct Sales. Based on End-User Age Group, the market is segmented into Children (Ages 5-12), Teenagers (Ages 13-19), Adults (Ages 20-39), Middle-aged (Ages 40-59) and Seniors (Ages 60 and above). Based on Price Range, the market is segmented into Budget, Mid-range and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Badminton Market

The global badminton market is thriving, driven by the sport's widespread popularity as a recreational activity. This surge can be attributed to badminton's accessibility, affordability, and notable health benefits. As a result, there is a consistently high demand for essential equipment such as rackets, shuttlecocks, and netting, widely utilized across clubs, community centers, and educational institutions. Moreover, the increasing interest in badminton among adults highlights its appeal as a fitness option, bolstered by various government initiatives aimed at promoting physical activity. This trend is particularly pronounced in regions like Europe and Asia, where local development continues to support the sport's growth.

Restraints in the Global Badminton Market

Despite the widespread appeal of badminton, numerous countries face significant challenges due to a scarcity of indoor facilities. This limitation is particularly evident in rural and semi-urban regions, where accessing courts is infrequent, restricting participation levels. Furthermore, outside of Asia and Europe, badminton often struggles to compete with the popularity of more dominant sports, such as football and basketball. In areas devoid of established leagues, the potential for growth is stunted, which poses obstacles to badminton's long-term presence in the global market. These factors collectively hinder the sport's ability to fully thrive in various regions worldwide.

Market Trends of the Global Badminton Market

The global badminton market is experiencing a notable trend driven by advancements in equipment innovation and design. The introduction of lightweight carbon-fiber frames and aerodynamic structures has led to the development of faster, more durable rackets that enhance player performance. Emerging technologies, such as smart sensors integrated into rackets, are appealing to players by offering data on swing speed and precision, thereby elevating training and gameplay. These innovative features not only attract new participants to the sport but also engage current players looking to improve their skills, ultimately contributing to a growing market fueled by enhanced athletic experience and performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Badminton Market Size by Player Type & CAGR (2025-2032)

• Market Overview
• Recreational Players
• Amateur Players
• Professional Players
• Coaches and Trainers

Global Badminton Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Badminton Rackets
  • Beginner Rackets
  • Intermediate Rackets
  • Advanced Rackets
• Shuttles
  • Feather Shuttles
  • Plastic Shuttles
• Footwear
  • Tennis Shoes
  • Specialized Badminton Shoes
• Accessories
  • Grips
  • Bags
  • Protective Gear

Global Badminton Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
  • Specialized Sports E-commerce Sites
  • General Retail E-commerce Platforms
• Brick-and-Mortar Stores
  • Specialty Sports Shops
  • Department Stores
  • Wholesale Markets
• Direct Sales
  • Brand-owned Stores
  • Trade Shows and Expos

Global Badminton Market Size by End-User Age Group & CAGR (2025-2032)

• Market Overview
• Children (Ages 5-12)
• Teenagers (Ages 13-19)
• Adults (Ages 20-39)
• Middle-aged (Ages 40-59)
• Seniors (Ages 60 and above)

Global Badminton Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
  • Entry-Level Products
• Mid-range
  • Competitive Products
• Premium
  • High-Performance Products
  • Elite-End Gearz

Global Badminton Market Size & CAGR (2025-2032)

• North America (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • US
  • Canada
• Europe (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victor (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashaway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apacs (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlton (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleet (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProKennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FZ Forza (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex Sunrise (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSL (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Sports (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talbot-Torro (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Head (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prince (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations