提案管理軟體市場規模、佔有率及成長分析（按部署模式、組織規模、應用和地區）- 產業預測，2025 年至 2032 年

2023 年全球提案管理軟體市場價值為 22 億美元，預計將從 2024 年的 25.1 億美元成長到 2032 年的 72.1 億美元，預測期內（2025-2032 年）的複合年成長率為 14.1%。

全球提案管理軟體市場正經歷顯著成長，這得益於對高效提案編制需求的不斷成長、數位轉型舉措以及持續的技術進步。各行各業的組織都致力於數位化其業務流程，以提高競爭性競標效率和中標率。機器學習和人工智慧等技術創新正在徹底改變提案編制方式，以實現高度針對性的即時客製化，以滿足客戶需求和行業趨勢。此外，這些人工智慧系統能夠最大限度地減少對環境的影響，從而降低營運成本並最佳化資源，促進更永續的商業實踐。隨著組織不斷尋求簡化流程的方法，先進提案管理解決方案的採用率預計將大幅提升。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

提案管理軟體市場規模（依部署模式分類）及複合年成長率（2025-2032）

• 市場概覽
• 雲端基礎的解決方案
• 本地解決方案

提案管理軟體市場規模（依組織規模分類）及複合年成長率（2025-2032）

• 市場概覽
• 大/中型公司
• 小型企業

提案管理軟體市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 銷售和行銷
• 法律與合規
• 計劃管理

提案管理軟體市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概覽
• 資訊科技/通訊
• 衛生保健
• BFSI
• 製造業
• 政府
• 專業服務

提案管理軟體市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• FreshBooks
• PandaDoc
• Proposify
• Better Proposals
• Prospero
• Qwilr
• Bidsketch
• Nusii
• Responsive（formerly RFPIO/Responsive.io）
• Loopio
• QorusDocs
• Expedience Proposal Software
• Qvidian（by Upland Software）
• GetAccept
• MiClient

結論和建議

Global Proposal Management Software Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.51 billion in 2024 to USD 7.21 billion by 2032, growing at a CAGR of 14.1% during the forecast period (2025-2032).

The global proposal management software market is experiencing significant growth driven by the increasing demand for efficient proposal creation, digital transformation initiatives, and ongoing technological advancements. Organizations across various sectors are focusing on digitizing their business processes to enhance efficiency and improve win rates in competitive bidding. Innovations such as machine learning and artificial intelligence are revolutionizing proposal generation, enabling highly-targeted, real-time customization that aligns with client needs and industry trends. Additionally, these AI-powered systems optimize resources by reducing operational costs and minimizing environmental impact, contributing to more sustainable business practices. As organizations continue to seek ways to streamline their processes, the adoption of advanced proposal management solutions is expected to rise significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proposal Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proposal Management Software Market Segments Analysis

Global Proposal Management Software Market is segmented by Deployment Mode, Organization Size, Application, End User and region. Based on Deployment Mode, the market is segmented into Cloud-based solutions and On-premise solutions. Based on Organization Size, the market is segmented into Large & Medium Enterprises and Small Enterprises. Based on Application, the market is segmented into Sales & marketing, Legal & compliance and Project management. Based on End User, the market is segmented into IT & Telecom, Healthcare, BFSI, Manufacturing, Government and Professional services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proposal Management Software Market

The global proposal management software sector is experiencing significant advancements driven by innovations such as AI-powered content generation, predictive analytics, and automated compliance validation. These cutting-edge technologies enable teams to create highly tailored proposals with greater speed, enhancing win rates and overall operational efficiency. As the demand for smart, automated solutions continues to grow, early adopters of these technologies are set to capture a larger share of the market. Furthermore, AI-assisted workflows facilitate real-time collaboration, version control, and integrated deal tracking, attracting interest from both large enterprises and small businesses alike, ultimately reshaping the landscape of proposal management.

Restraints in the Global Proposal Management Software Market

The Global Proposal Management Software market faces challenges, particularly due to the substantial investment needed for advanced solutions that incorporate AI and analytics. This financial burden stems from expenses related to licensing, customization, and staff training, which can hinder small and medium-sized enterprises (SMEs) from entering the market. In emerging economies, where budgets for sales enablement technology are restricted, these high upfront costs can deter organizations from adopting such software. Consequently, the slow adoption rates resulting from these barriers can impede the achievement of return on investment and ultimately limit the overall growth potential of the market.

Market Trends of the Global Proposal Management Software Market

The global proposal management software market is witnessing a significant trend toward the expansion of AI-driven proposal automation. As organizations increasingly adopt advanced technologies, modern platforms are leveraging natural language processing, predictive analytics, and contextual content recommendations to generate tailored proposals and RFP responses within minutes. This innovative automation not only enhances operational efficiency but also minimizes human error and elevates the overall quality of submissions. Consequently, businesses are experiencing improved win rates and streamlined processes, making AI integration a crucial component in the evolution of proposal management solutions across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Proposal Management Software Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-based solutions
• On-premise solutions

Global Proposal Management Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large & Medium Enterprises
• Small Enterprises

Global Proposal Management Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sales & marketing
• Legal & compliance
• Project management

Global Proposal Management Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• Healthcare
• BFSI
• Manufacturing
• Government
• Professional services

Global Proposal Management Software Market Size & CAGR (2025-2032)

• North America (Deployment Mode, Organization Size, Application, End User)
  • US
  • Canada
• Europe (Deployment Mode, Organization Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Mode, Organization Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Mode, Organization Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Mode, Organization Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• FreshBooks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PandaDoc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proposify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Better Proposals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qwilr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bidsketch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nusii
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive (formerly RFPIO/Responsive.io)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loopio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedience Proposal Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qvidian (by Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetAccept
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MiClient
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations