冰茶市場規模、佔有率及成長分析（依產品、形態、類型及地區）－2025 年至 2032 年產業預測

預計 2023 年全球冰茶市場價值將達到 533 億美元，到 2032 年將成長至 971.7 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

近年來，隨著消費者偏好轉向更健康、更方便的飲品，冰茶市場經歷了顯著擴張。對即飲 (RTD) 的需求不斷成長，帶動了創新產品的開發，包括多樣化的口味、有機產品和低糖替代品。為了因應這項變化，各公司紛紛擴大產品種類和開展行銷，突顯冰茶清爽天然的特質。隨著消費者越來越重視健康，添加了維生素、礦物質和植物萃取物的功能性冰茶越來越受歡迎。此外，環保包裝和負責任的採購等永續性措施正在塑造整個產業。然而，挑戰依然存在，包括來自競爭對手飲料的激烈競爭、對糖含量和標籤的監管審查、以及對包裝廢棄物的環境擔憂，這些都迫使公司注重道德規範和創新。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

冰茶市場規模（依產品分類）及複合年成長率（2025-2032）

• 市場概覽
• 紅茶
• 綠茶
• 涼茶
• 其他

冰茶市場規模（按類型分類）及複合年成長率（2025-2032）

• 市場概覽
• RTD
• 粉末/預混合料
• 液體

冰茶市場規模（按類型分類）及複合年成長率（2025-2032）

• 市場概覽
• 有機的
• 傳統的

冰茶市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Unilever Plc（Ekaterra/Lipton）
• Tata Consumer Products Limited（Tetley, Tata Tea）
• Arizona Beverages USA
• Keurig Dr Pepper Inc.
• Pure Leaf
• Honest Tea
• Halfday Iced Tea
• RC Bigelow
• Associated British Foods Plc（Twinings）
• ITO EN, LTD.
• Dilmah Ceylon Tea Company

結論和建議

Global Iced Tea Market size was valued at USD 53.3 billion in 2023 and is poised to grow from USD 56.98 billion in 2024 to USD 97.17 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The iced tea market has experienced significant expansion recently, driven by a shift in consumer preferences towards healthier and more convenient beverage options. Rising demand for ready-to-drink options has led to innovative product development, including diverse flavors, organic selections, and reduced-sugar alternatives. Companies are responding with line extensions and marketing that highlights the refreshing, natural qualities of iced tea. As consumers prioritize wellness, functional iced teas enriched with vitamins, minerals, and botanical extracts are gaining popularity. Additionally, sustainability efforts, such as eco-friendly packaging and responsible sourcing practices, are shaping the industry. However, challenges remain, including stiff competition from rival beverages, regulatory scrutiny on sugar content and labeling, and environmental concerns regarding packaging waste, prompting firms to focus on ethical practices and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Iced Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Iced Tea Market Segments Analysis

Global Iced Tea Market is segmented by Product, Form, Nature and region. Based on Product, the market is segmented into Black, Green, Herbal and Other. Based on Form, the market is segmented into Ready-to-Drink (RTD), Powdered/Premix and Liquid. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Iced Tea Market

The global iced tea market is experiencing significant growth driven by a heightened awareness of health and wellness among consumers. As individuals increasingly shift away from carbonated soft drinks, they are opting for healthier alternatives like iced tea, particularly in the herbal and green varieties, which are recognized for their antioxidant properties, low-calorie content, and potential health benefits such as stress relief and improved digestion. Additionally, there is a rising interest in functional beverages infused with ingredients like adaptogens, probiotics, and superfoods such as turmeric and ginger, further boosting the demand for herbal iced tea. This trend resonates particularly with younger generations, including millennials and Gen Z, who prioritize natural, organic, and clean label products, thereby fostering innovation and diversity within the market.

Restraints in the Global Iced Tea Market

The global iced tea market faces significant challenges due to the fierce competition from various non-alcoholic beverages, including carbonated soft drinks, energy drinks, flavored waters, and functional options like plant-based milk and kombucha. These alternatives often have strong brand recognition and aggressive marketing strategies that overshadow iced tea products, particularly in price-sensitive markets. Additionally, the widespread popularity of pre-packaged coffee drinks, such as cold brews and iced lattes, highlights a consumer preference for caffeinated beverages, which further restricts the growth potential of traditional black and green iced teas. The combination of these factors presents considerable obstacles for the iced tea sector.

Market Trends of the Global Iced Tea Market

The Global Iced Tea market is experiencing a significant shift towards healthier and functional beverage options, driven by a growing consumer focus on health and wellness. As individuals increasingly prioritize natural and organic offerings, there is a rising demand for low-sugar, low-calorie iced teas infused with functional ingredients such as prebiotics, plant extracts, vitamins, and antioxidants. This trend reflects a broader consumer desire for beverages that not only quench thirst but also contribute to improved digestion and hydration. As preferences shift towards these innovative, nutrient-rich options, iced tea brands are adapting to meet the needs of health-conscious consumers seeking enhanced functionality in their drinks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Iced Tea Market Size by Product & CAGR (2025-2032)

• Market Overview
• Black
• Green
• Herbal
• Other

Global Iced Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Ready-to-Drink (RTD)
• Powdered/Premix
• Liquid

Global Iced Tea Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Iced Tea Market Size & CAGR (2025-2032)

• North America (Product, Form, Nature)
  • US
  • Canada
• Europe (Product, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (Ekaterra/Lipton)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (Tetley, Tata Tea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Leaf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honest Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halfday Iced Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RC Bigelow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods Plc (Twinings)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations