多通路分析市場規模、佔有率及成長分析（按組件、部署模型、最終用戶和地區）—產業預測，2025 年至 2032 年

預計 2023 年全球多通路分析市場價值將達到 141 億美元，到 2032 年將達到 863.1 億美元，預測期內（2025-2032 年）的複合年成長率為 22.3%。

全球多通路分析市場的發展主要受客戶旅程日益複雜的驅動，這要求企業全面了解客戶在各個接觸點的行為。數位化管道的興起和大量客戶數據的湧現，使得企業需要統一的客戶洞察方法，從而最佳化行銷策略並提升客戶體驗。然而，市場也面臨許多挑戰，包括跨通路資料整合的片段化、格式不一致以及基礎設施不足，這些因素阻礙了整合分析的進行。此外，缺乏熟練的數據分析師以及對數據隱私的擔憂也是阻礙市場成長的障礙。為了解決這些問題，企業必須在複雜的競爭環境中保持競爭力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

多通路分析市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 軟體
• 服務

多通路分析市場規模（按部署模式和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲端基礎

多通路分析市場規模（依最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 零售與電子商務
• BFSI
• 衛生保健
• 通訊
• 媒體與娛樂
• 旅遊與飯店
• 其他

多通路分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Amplitude（United States）
• IBM（United States）
• Adobe（United States）
• Google（United States）
• Information Builders（United States）
• Tableau Software（United States）
• Looker（United States）
• SAP（Germany）
• Microsoft（United States）
• MicroStrategy（United States）
• Insight Squared（United States）
• Oracle（United States）
• Salesforce（United States）

結論和建議

Global Multichannel Analytics Market size was valued at USD 14.1 billion in 2023 and is poised to grow from USD 17.24 billion in 2024 to USD 86.31 billion by 2032, growing at a CAGR of 22.3% during the forecast period (2025-2032).

The global multichannel analytics market is primarily driven by the increasing complexity of customer journeys, as businesses require a comprehensive understanding of customer behaviors across various touchpoints. The rise of digital channels and extensive customer data necessitates a unified approach to customer insights, which promotes optimized marketing strategies and enhanced customer experiences. However, the market also encounters significant challenges, including fragmented data integration across different channels, which hampers cohesive analysis due to inconsistent formats and inadequate infrastructure. Additionally, the shortage of skilled data analysts and data privacy concerns present obstacles that hinder market growth. As organizations strive to address these issues, they must navigate the complex landscape of multichannel analytics to maintain a competitive edge.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Multichannel Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Multichannel Analytics Market Segments Analysis

Global Multichannel Analytics Market is segmented by Component, Deployment Model, End Users and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud-Based. Based on End Users, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Telecommunications, Media & Entertainment, Travel & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Multichannel Analytics Market

The Global Multichannel Analytics market is driven by the evolving dynamics of customer interactions across various digital and physical touchpoints. Businesses are increasingly seeking to harness these multifaceted engagements to gain a comprehensive understanding of their customers. By utilizing multichannel analytics, companies can create a holistic view of customer interaction profiles, enabling them to uncover intricate behaviors and nuances within customer journeys. This capability not only enhances the overall customer experience but also optimizes marketing strategies, allowing businesses to tailor their approaches more effectively and foster stronger connections with their audience across all channels.

Restraints in the Global Multichannel Analytics Market

The Global Multichannel Analytics market faces significant challenges due to the integration of diverse data types from various channels. The presence of data silos, coupled with numerous format options, complicates the process of obtaining a comprehensive view of the customer. This fragmentation hampers the successful implementation of multichannel analytics, as organizations struggle to consolidate and analyze the information effectively. Without a unified approach to data integration, businesses encounter obstacles in leveraging analytics to enhance customer insights and optimize their marketing strategies, ultimately limiting their ability to fully capitalize on the potential benefits of multichannel analytics.

Market Trends of the Global Multichannel Analytics Market

The global multichannel analytics market is increasingly shaped by the pursuit of hyper-personalization and the optimization of the customer journey. Businesses are leveraging advanced analytics to gain deeper insights into individual customer preferences, enabling them to tailor interactions across various channels. This strategic approach not only enhances the relevance of communications and offerings but also fosters stronger customer engagement and satisfaction. As organizations embrace data-driven decision-making, the demand for robust multichannel analytics solutions continues to rise, positioning them as essential tools for navigating complex customer journeys and driving loyalty in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Multichannel Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Multichannel Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Multichannel Analytics Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• BFSI
• Healthcare
• Telecommunications
• Media & Entertainment
• Travel & Hospitality
• Others

Global Multichannel Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Model, End Users)
  • US
  • Canada
• Europe (Component, Deployment Model, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Model, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Model, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Model, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amplitude (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looker (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Squared (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations