全球 ATV/UTV 輪胎市場規模、佔有率、成長分析（按輪胎類型、車輛類型、輪胎尺寸、材料、應用和地區）- 2025 年至 2032 年產業預測

預計 2023 年全球 ATV UTV 輪胎市場規模將達到 9.6 億美元，從 2024 年的 10.3 億美元成長到 2032 年的 17.5 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

全球 ATV/UTV 輪胎市場正在強勁擴張，這得益於人們對冒險運動和休閒興趣的日益濃厚。 ATV 和 UTV 與軍事行動的結合，以及政府對道路使用的支持性法規，進一步推動了市場成長。隨著越來越多的消費者將 ATV 和 UTV 用於農業、狩獵和戶外旅遊，對高品質、耐用特殊輪胎的需求也在成長。亞太地區戶外旅遊業蓬勃發展，可支配收入不斷增加，為該地區提供了巨大的商機。雖然對全地形輪胎的需求依然強勁，但對泥地和沙地輪胎的興趣也在上升。輪胎技術的創新由耐用性和性能驅動，材料和設計的進步旨在提高安全性、駕駛舒適度和整體越野性能。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球 ATV/UTV 輪胎市場規模（按輪胎類型和複合年成長率）（2025-2032 年）

• 市場概覽
• 全地形輪胎
• 泥地輪胎
• 沙地輪胎
• 攀岩輪胎
• 鋪裝道路輪胎

全球 ATV/UTV 輪胎市場規模（依車型及複合年成長率） (2025-2032)

• 市場概覽
• ATV（全地形車）
• UTV（多用途任務車）
• 並排車輛
• 四輪車
• 運動型全地形車

全球 ATV/UTV 輪胎市場規模（按輪胎尺寸和複合年成長率） (2025-2032)

• 市場概覽
• 小號（最大 24 吋）
• 中號（24-30吋）
• 大號（超過 30 吋）
• 自訂尺寸

全球 ATV/UTV 輪胎市場規模（按材料和複合年成長率） (2025-2032)

• 市場概覽
• 橡皮
• 複合材料
• 斜交輪胎
• 子午線輪胎

全球 ATV/UTV 輪胎市場規模（按價格分佈和複合年成長率）（2025-2032 年）

• 市場概覽
• 價格分佈（低於 50 美元）
• 價格分佈（50-100美元）
• 高級版（100-200美元）
• 豪華/高性能（超過 200 美元）

全球 ATV/UTV 輪胎市場規模（按應用分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 休閒
• 農業
• 商業的

全球 ATV/UTV 輪胎市場規模及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Maxxis International（Taiwan）
• ITP Tires（USA）
• Kenda Rubber Industrial Co., Ltd.（Taiwan）
• Carlisle（USA）
• GBC Motorsports（USA）
• Goodyear Tire & Rubber Company（USA）
• Michelin SE（France）
• BFGoodrich（USA/France）
• Duro Tire & Wheel Corp.（Taiwan）
• CST Tires（Taiwan）
• Bridgestone Corporation（Japan）
• Sedona Tire & Wheel（USA）
• System 3 Off-Road（USA）
• STI Powersports（USA）
• Pro Armor（USA）
• Tusk（USA）
• EFX Performance Tires（USA）
• Tensor Tire（USA）
• Wanda Group（China）
• AMS Tires（USA）

結論和建議

Global ATV UTV Tire Market size was valued at USD 0.96 billion in 2023 and is poised to grow from USD 1.03 billion in 2024 to USD 1.75 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global ATV UTV tire market is witnessing robust expansion, fueled by a surging interest in adventure sports and recreational pursuits. The integration of ATVs and UTVs in military operations, alongside supportive governmental regulations for on-road usage, further enhances market growth. As more consumers embrace ATVs and UTVs for farming, hunting, and outdoor tourism, there is a rising demand for high-quality, durable specialty tires. The Asia-Pacific region, characterized by increased outdoor tourism and rising disposable incomes, presents significant opportunities. While all-terrain tires remain in high demand, interest in mud and sand tires is growing. Innovations in tire technology are centered on durability and performance, with advancements in materials and designs aimed at improving safety, rider comfort, and overall off-road capabilities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ATV UTV Tire market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ATV UTV Tire Market Segments Analysis

Global ATV UTV Tire Market is segmented by Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application and region. Based on Tire Type, the market is segmented into All-Terrain Tires, Mud Tires, Sand Tires, Rock Crawling Tires and Pavement Tires. Based on Vehicle Type, the market is segmented into ATVs (All-Terrain Vehicles), UTVs (Utility Task Vehicles), Side-by-Side Vehicles, Four-Wheelers and Sport ATVs. Based on Tire Size, the market is segmented into Small (up to 24 inches), Medium (24 to 30 inches), Large (over 30 inches) and Custom Sizes. Based on Material, the market is segmented into Rubber, Composite Materials, Bias Ply Tires and Radial Tires. Based on Price Range, the market is segmented into Budget-Friendly (<$50), Mid-Range ($50 - $100), Premium ($100 - $200) and Luxury/High-Performance (<$200). Based on Application, the market is segmented into Recreational, Agricultural and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global ATV UTV Tire Market

The rising interest in off-road recreational activities, including adventure sports, trail riding, and motorsports, significantly propels the expansion of the global ATV-UTV tire market. As consumers increasingly seek to escape the hustle and bustle of daily life, recreational vehicles serve as an enticing means of adventure, enabling them to connect with nature. This trend is particularly pronounced in regions rich in natural parks, extensive trails, and picturesque mountain vistas, where outdoor enthusiasts are eager to explore. Consequently, the demand for specialized ATV and UTV tires continues to grow, fueled by this passion for adventure and outdoor exploration.

Restraints in the Global ATV UTV Tire Market

The Global ATV UTV Tire market faces significant challenges due to the elevated pricing associated with advanced, terrain-specific tires. These high-performance tires are crafted from superior materials and incorporate cutting-edge technology to enhance their capabilities, which contributes to their elevated costs. Such financial barriers may hinder adoption rates, particularly in developing regions where consumers demonstrate lower price sensitivity. This reluctance to invest in premium tires can adversely impact replacement cycles, subsequently stunting overall market growth in the ATV UTV tire industry. As a result, the high costs present a formidable obstacle for potential buyers and market expansion.

Market Trends of the Global ATV UTV Tire Market

The Global ATV UTV Tire market is witnessing a notable trend characterized by the rising demand for specialty tires, which encompasses a variety of high-performance options tailored for all-terrain use. Consumers, including recreational enthusiasts and industrial users, are increasingly seeking tires that offer enhanced grip and durability to maximize functionality across diverse environments such as mud, snow, sand, and rocky landscapes. This growing preference reflects a broader shift towards customizable, performance-oriented solutions within the ATV and UTV segments. As users prioritize longevity and versatility, manufacturers are compelled to innovate, leading to the development of advanced tire technologies that cater to these evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global ATV UTV Tire Market Size by Tire Type & CAGR (2025-2032)

• Market Overview
• All-Terrain Tires
• Mud Tires
• Sand Tires
• Rock Crawling Tires
• Pavement Tires

Global ATV UTV Tire Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• ATVs (All-Terrain Vehicles)
• UTVs (Utility Task Vehicles)
• Side-by-Side Vehicles
• Four-Wheelers
• Sport ATVs

Global ATV UTV Tire Market Size by Tire Size & CAGR (2025-2032)

• Market Overview
• Small (up to 24 inches)
• Medium (24 to 30 inches)
• Large (over 30 inches)
• Custom Sizes

Global ATV UTV Tire Market Size by Material & CAGR (2025-2032)

• Market Overview
• Rubber
• Composite Materials
• Bias Ply Tires
• Radial Tires

Global ATV UTV Tire Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget-Friendly (<$50)
• Mid-Range ($50 - $100)
• Premium ($100 - $200)
• Luxury/High-Performance (<$200)

Global ATV UTV Tire Market Size by Application & CAGR (2025-2032)

• Market Overview
• Recreational
• Agricultural
• Commercial

Global ATV UTV Tire Market Size & CAGR (2025-2032)

• North America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • US
  • Canada
• Europe (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maxxis International (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITP Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenda Rubber Industrial Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlisle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GBC Motorsports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodyear Tire & Rubber Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelin S.E. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BFGoodrich (USA/France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duro Tire & Wheel Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CST Tires (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bridgestone Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sedona Tire & Wheel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• System 3 Off-Road (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STI Powersports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Armor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tusk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EFX Performance Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tensor Tire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanda Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMS Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations