藥用糖果甜點市場規模、佔有率、成長分析（按劑型、通路、應用、最終用戶和地區）－產業預測（2025-2032）

全球藥用糖果甜點市場預計將在 2023 年達到 68 億美元，從 2024 年的 71.1 億美元成長到 2032 年的 101.9 億美元，預測期內（2025-2032 年）的複合年成長率為 4.6%。

由於對方便形式的保健品和非處方藥的需求不斷成長，全球藥用糖果甜點市場正在成長。這個細分市場利用了軟糖和錠劑等糖果甜點產品的吸引力，同時提供了一種有趣且有效的方式來服用活性藥物成分和膳食補充劑。輕微健康問題的日益普遍，加上自我治療的趨勢，支持了這種需求，使它們對人們（尤其是兒童和成人）具有吸引力，他們更喜歡傳統錠劑的替代品。然而，挑戰依然存在，包括嚴格的監管要求，要求進行嚴格的測試和核准流程，以及由於消費者對藥用和糖果產品的誤解而導致的行銷困難，這些都會影響市場滲透率並導致更高的配方成本。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 案例研究
• 顧客購買行為分析

藥用糖果甜點市場規模（按配方和複合年成長率） (2025-2032)

• 市場概覽
• 硬糖
• 耐嚼糖果
• 軟糖
• 錠劑
• 巧克力

藥用糖果甜點市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 超級市場
• 藥局
• 網路零售
• 健康食品店
• 便利商店

藥用糖果甜點市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 營養補充品
• 止咳藥
• 緩解疼痛
• 消化器官系統健康
• 感冒緩解

藥用糖果甜點市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概覽
• 孩子
• 成人
• 老年人

藥用糖果甜點市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Haleon plc（United Kingdom）
• Procter & Gamble（United States）
• Bayer AG（Germany）
• Nutrigums（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• First Day（United States）
• Pfizer Inc.（United States）
• Johnson & Johnson（United States）
• Herbalife Nutrition Ltd.（United States）
• Amway Corp.（United States）
• Nestle SA（Switzerland）
• Mars, Incorporated（United States）
• Mondelez International, Inc.（United States）
• Nutrabolt（United States）
• Vitafusion（United States）

結論和建議

Global Medicated Confectionery Market size was valued at USD 6.8 billion in 2023 and is poised to grow from USD 7.11 billion in 2024 to USD 10.19 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The global market for medicated confectionery is experiencing growth driven by the rising demand for health supplements and over-the-counter medications in convenient formats. This sector leverages the appeal of confectionery items, such as gummies and lozenges, while effectively administering active pharmaceutical ingredients or nutraceuticals in an enjoyable manner. The increasing prevalence of minor health issues, coupled with a trend toward self-medication, supports this demand, particularly appealing to those who prefer alternatives to traditional pills, especially among children and adults. However, challenges persist, including stringent regulatory requirements that impose rigorous testing and approval processes, alongside marketing difficulties due to consumer misconceptions about medicated versus candy products, which can impact market penetration and lead to higher formulation costs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Medicated Confectionery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Medicated Confectionery Market Segments Analysis

Global Medicated Confectionery Market is segmented by Formulation, Distribution Channel, Application, End User and region. Based on Formulation, the market is segmented into Hard Candy, Chewy Candy, Gummies, Lozenges and Chocolate. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmacies, Online Retail, Health Food Stores and Convenience Stores. Based on Application, the market is segmented into Nutritional Supplements, Cough Drops, Pain Relief, Digestive Health and Cold Relief. Based on End User, the market is segmented into Children, Adults and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is significantly propelled by consumers' increasing preference for convenient and enjoyable forms of medication, rather than traditional pills or capsules. Many individuals, particularly children and the elderly, find it challenging to swallow tablets, which may pose risks such as aspiration, or they may simply dislike the flavor. As a result, they often seek alternatives in confectionery aisles for a more palatable method of consumption. Medicated options like gummies, chewables, and lozenges provide a fun and effective way to take vitamins, supplements, and over-the-counter medications, thereby enhancing patient compliance and expanding the market's reach across diverse demographics.

Restraints in the Global Medicated Confectionery Market

A significant challenge facing the global medicated confectionery market is the complex regulatory landscape that governs the intersection of food and pharmaceutical products, along with the intricate formulation challenges that arise. The process of assessing the stability, dosage, and bioavailability of active pharmaceutical ingredients (APIs) or nutraceuticals within confectionery formats necessitates considerable investment in research and development. Regulatory bodies often enforce stringent guidelines regarding product claims, processing, and labeling to ensure safety and efficacy, which can lead to increased development expenses and prolonged approval timelines. These regulatory hurdles can restrict rapid market entry and expansion for various stakeholders, thereby stifling growth opportunities.

Market Trends of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is witnessing a significant surge driven by the rising consumer demand for functional and personalized products. As health-conscious consumers increasingly seek confectionery that offers specific wellness benefits-such as cognitive enhancement and immune support-manufacturers are compelled to innovate. This has led to a wave of targeted formulations that integrate specialized vitamins, botanicals, and other active ingredients. Additionally, the market is seeing a rise in custom medicated gummies and chewables tailored to individual health requirements, reflecting a broader trend towards personalization in health solutions. This shift underscores a pivotal evolution in consumer preferences, making personalized medicated confectionery an essential segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Medicated Confectionery Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Hard Candy
• Chewy Candy
• Gummies
• Lozenges
• Chocolate

Global Medicated Confectionery Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmacies
• Online Retail
• Health Food Stores
• Convenience Stores

Global Medicated Confectionery Market Size by Application & CAGR (2025-2032)

• Market Overview
• Nutritional Supplements
• Cough Drops
• Pain Relief
• Digestive Health
• Cold Relief

Global Medicated Confectionery Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Medicated Confectionery Market Size & CAGR (2025-2032)

• North America (Formulation, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Formulation, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Formulation, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Formulation, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Formulation, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigums (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Day (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations