線上住宿預訂市場規模、佔有率、成長分析（按類別、平台、應用程式和地區）- 產業預測（2025 年至 2032 年）

2023 年全球線上住宿預訂市場價值為 2,205 億美元，預計將從 2024 年的 2,540.2 億美元成長到 2032 年的 7,879.2 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 15.2%。

受旅行行為數位轉型、對行動應用日益成長的依賴以及人工智慧技術融合的推動，全球線上住宿預訂市場預計將經歷顯著成長。旅客越來越青睞數位優先體驗和非接觸式服務，有助於實現即時房源資訊、動態定價和直覺的預訂流程。行動裝置的普及和對靈活支付方式的需求不斷成長，進一步推動了市場擴張。為了增強競爭地位，各大公司正在採用諸如忠誠度計畫和環保住宿設施等創新策略，以提昇在各個經濟體的市場滲透率。然而，數據隱私問題、網路安全威脅、某些地區數位基礎設施不足以及傳統酒店經營者的阻力等挑戰，可能會阻礙該行業全面轉型至數位最佳化格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 案例研究
• 顧客購買行為分析

線上住宿預訂市場規模（按類別）及複合年成長率（2025-2032）

• 市場概覽
• 飯店
• 包價度假
• 度假租賃
• 其他

線上住宿預訂市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概覽
• 行動應用程式
• 網站

線上住宿預訂市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 第三方線上入口網站
• 直接門戶

線上住宿預訂市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Airbnb
• eDreams ODIGEO
• Vrbo LLC
• Make My Trip Limited
• Booking Holdings Inc.
• HomeToGo
• Oyo Hotels Homes
• Choice Hotels International, Inc.
• Accor SA
• Gosur

結論和建議

Global Online Accommodation Booking Market size was valued at USD 220.5 billion in 2023 and is poised to grow from USD 254.02 billion in 2024 to USD 787.92 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The global online accommodation booking market is poised for significant growth driven by digital transformation in travel behaviors, heightened reliance on mobile applications, and the integration of AI technology. Travelers are increasingly favoring digital-first experiences and contactless services, which promote real-time availability, dynamic pricing, and intuitive booking processes. The heightened use of mobile devices and a rising demand for flexible payment methods further propel market expansion. To enhance competitiveness, companies are adopting innovative strategies like loyalty programs and eco-friendly accommodations, facilitating deeper market penetration across various economies. However, challenges such as data privacy issues, cybersecurity threats, insufficient digital infrastructure in certain areas, and resistance from traditional hotel operators may hinder the sector's full transition to a digitally optimized landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Accommodation Booking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Accommodation Booking Market Segments Analysis

Global Online Accommodation Booking Market is segmented by Category, Platform, Application and region. Based on Category, the market is segmented into Hotels, Package Holidays, Vacation Rentals and Others. Based on Platform, the market is segmented into Mobile Application and Website. Based on Application, the market is segmented into Third-Party Online Portals and Direct Portals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Accommodation Booking Market

The growing popularity of travel, encompassing both leisure and business purposes, is a key factor propelling the online accommodation booking market. As more travelers turn to digital platforms for their convenience, they value the ability to easily compare prices, explore a wide range of options worldwide, and finalize their reservations with just a few clicks. This shift towards online bookings is bolstered by various supportive measures aimed at enhancing tourism, as well as the rising affordability of air travel and ground transport, which collectively encourage greater participation in both domestic and international tourism.

Restraints in the Global Online Accommodation Booking Market

Concerns regarding data security and privacy issues present significant challenges for the Global Online Accommodation Booking market. As customers increasingly share sensitive information such as credit card numbers and personal identification online, anxiety about potential data breaches and cyberattacks has grown. This trepidation leads many travelers to avoid booking accommodations through unfamiliar platforms, fearing fraud or misuse of their personal information. Such apprehensions particularly affect older generations and those less familiar with technology, ultimately undermining trust and restricting broader engagement in the market. The resulting reluctance not only affects individual participation but also hampers overall market growth and adoption.

Market Trends of the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market is undergoing a significant transformation driven by the rise of flexible payment options. Services such as Buy Now, Pay Later (BNPL), digital wallets, and installment plans are rapidly gaining traction, making travel more accessible and budget-friendly for a diverse range of consumers. This evolution caters particularly to younger travelers and those looking for financial flexibility, effectively reducing booking hesitation. As a result, travel companies are witnessing increased conversion rates and higher customer satisfaction, ultimately leading to greater repeat bookings. This trend not only enhances the user experience but also positions the market for robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Online Accommodation Booking Market Size by Category & CAGR (2025-2032)

• Market Overview
• Hotels
• Package Holidays
• Vacation Rentals
• Others

Global Online Accommodation Booking Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile Application
• Website

Global Online Accommodation Booking Market Size by Application & CAGR (2025-2032)

• Market Overview
• Third-Party Online Portals
• Direct Portals

Global Online Accommodation Booking Market Size & CAGR (2025-2032)

• North America (Category, Platform, Application)
  • US
  • Canada
• Europe (Category, Platform, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Platform, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Platform, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Platform, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vrbo LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Make My Trip Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeToGo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oyo Hotels Homes
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosur
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations