家用香薰擴散器市場規模、佔有率、成長分析（按類型、香味類型、類別和地區）- 產業預測，2025 年至 2032 年

2023 年全球家用香薰擴散器市場規模為 29 億美元，預計將從 2024 年的 30.6 億美元成長到 2032 年的 47.4 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

全球家用香薰機市場正經歷顯著成長，這得益於幾個關鍵因素。隨著消費者越來越希望創造舒適宜人的生活空間，香薰機成為提升氛圍的熱門選擇。香薰機種類繁多，包括霧化、蘆葦和超音波，可滿足各種消費者的偏好。此外，芳香療法日益普及，加上人們認知到各種氣味對健康的益處，越來越多的人將香薰機納入日常放鬆和保健程序中。這一趨勢反映了家用香薰領域消費者習慣和生活方式的變化，支撐了對家用香薰解決方案日益成長的需求，這些解決方案不僅可以增強感官體驗，還有助於整體健康。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

家用香薰擴散器市場規模（按類型及複合年成長率）（2025-2032）

• 市場概覽
• 帶領
• 超音波
• 噴霧器
• 熱
• 蒸發

家用香薰擴散器市場規模（依香薰類型和複合年成長率） (2025-2032)

• 市場概覽
• 花的
• 果味
• 伍迪
• 柑橘
• 草藥
• 辛辣的
• 海洋

家用香薰擴散器市場規模（依類別及複合年成長率）（2025-2032）

• 市場概覽
• 住宅
• 商業的

家用香薰擴散器市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Pura
• Vitruvi
• Muji
• Aera
• Scentsy
• Air Wick（Reckitt Benckiser）
• Bath & Body Works
• Young Living
• doTERRA
• Moodo
• AromaTech

結論和建議

Global Home Fragrance Diffusers Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.06 billion in 2024 to USD 4.74 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global home fragrance diffusers market is experiencing significant growth driven by several key factors. Consumers increasingly desire to create comfortable and inviting living spaces, making diffusers a popular choice for enhancing ambiance. A diverse array of diffuser types, including nebulizing, reed, and ultrasonic models, addresses a wide range of consumer preferences. Additionally, the rising popularity of aromatherapy, paired with the acknowledged health benefits associated with various scents, is leading more individuals to incorporate diffusers into their daily relaxation and wellness routines. This trend underscores the growing demand for home fragrance solutions that not only elevate sensory experiences but also contribute to overall well-being, reflecting changing consumer habits and lifestyle choices in the home fragrance sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Fragrance Diffusers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Fragrance Diffusers Market Segments Analysis

Global Home Fragrance Diffusers Market is segmented by Type, Fragrance Type, Category and region. Based on Type, the market is segmented into Reed, Ultrasonic, Nebulizing, Heat and Evaporative. Based on Fragrance Type, the market is segmented into Floral, Fruity, Woody, Citrus, Herbal, Spicy and Oceanic. Based on Category, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Fragrance Diffusers Market

The global home fragrance diffusers market is significantly influenced by the rising interest in wellness practices, particularly aromatherapy, as consumers increasingly prioritize their mental and emotional well-being. By infusing calming scents into their living spaces, individuals seek to enhance relaxation and alleviate stress through the use of home fragrance diffusers. Popular aromas such as eucalyptus and lavender are favored for their soothing effects. This growing trend reflects a broader commitment to holistic health and self-care, driving the demand for products that enhance personal well-being, including innovative offerings that integrate aroma technology to support overall wellness.

Restraints in the Global Home Fragrance Diffusers Market

The Global Home Fragrance Diffusers market faces significant challenges due to the high costs associated with premium products such as pure essential oils and advanced nebulizing or ultrasonic diffusers, which can deter low-income consumers and those operating within price-sensitive demographics. Additionally, the recurring expense of oil refills poses a barrier for consumers with limited budgets, making them less likely to invest in these products. This reluctance is particularly pronounced when alternative, more affordable options like plug-ins or aerosol sprays are readily available, further hindering the market's growth in emerging economies.

Market Trends of the Global Home Fragrance Diffusers Market

The Global Home Fragrance Diffusers market is witnessing a significant trend towards the adoption of networked and smart diffusers, driven by the increasing convergence of IoT (Internet of Things) in home products. These innovative devices allow users to operate them via voice assistants and smartphone applications, offering enhanced control over scent diffusion, scheduling, oil strength, and remaining oil volume. As brands capitalize on this trend, they aim to integrate their products into existing smart home ecosystems, catering to the tech-savvy preferences of Gen Z and millennial consumers. This focus on convenience, personalization, and energy efficiency not only addresses consumer demands but also positions brands to secure a competitive edge in a rapidly evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Home Fragrance Diffusers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Reed
• Ultrasonic
• Nebulizing
• Heat
• Evaporative

Global Home Fragrance Diffusers Market Size by Fragrance Type & CAGR (2025-2032)

• Market Overview
• Floral
• Fruity
• Woody
• Citrus
• Herbal
• Spicy
• Oceanic

Global Home Fragrance Diffusers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Home Fragrance Diffusers Market Size & CAGR (2025-2032)

• North America (Type, Fragrance Type, Category)
  • US
  • Canada
• Europe (Type, Fragrance Type, Category)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fragrance Type, Category)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fragrance Type, Category)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fragrance Type, Category)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pura
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitruvi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muji
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scentsy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Air Wick (Reckitt Benckiser)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Living
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• doTERRA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AromaTech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations