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市場調查報告書
商品編碼
1770783
牛胸肉市場規模、佔有率及成長分析(依產品類型、切塊、包裝及地區)-2025-2032 年產業預測Brisket Market Size, Share, and Growth Analysis, By Product Type (Conventional Brisket & Organic Brisket), By Cut (Point Cut & Flat Cut), By packaging, By Region - Industry Forecast 2025-2032 |
2023 年全球牛胸肉市場規模價值 282 億美元,預計將從 2024 年的 295.5 億美元成長到 2032 年的 430 億美元,預測期內(2025-2032 年)的複合年成長率為 4.8%。
全球牛腩市場正在經歷顯著成長,這得益於消費者對高蛋白食品日益成長的需求以及燒烤文化的蓬勃發展。美國農業部 (USDA) 強調,全球牛肉消費強勁,而牛腩因其用途廣泛、風味濃郁以及適合慢燉的特性而日益受到歡迎。牛腩主要消費人群為30至60歲的成年人,尤其是在北美和歐洲部分地區等烹飪傳統悠久的地區。然而,由於儲存管道有限、認知度低以及價格高昂,牛腩在中低收入國家仍未充分利用。為了應對這個問題,各公司正在投資永續採購、經濟實惠的包裝和精準的行銷策略,為牛腩拓展服務不足的市場鋪平道路,並支持整體市場的成長。
Global Brisket Market size was valued at USD 28.2 billion in 2023 and is poised to grow from USD 29.55 billion in 2024 to USD 43.0 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).
The global brisket market is witnessing significant growth, driven by increasing consumer demand for high-protein foods and the booming BBQ culture. The USDA highlights that beef consumption is strong worldwide, with brisket gaining popularity due to its versatility, rich flavor, and ideal characteristics for slow cooking. The primary consumers are adults aged 30 to 60, particularly in regions with robust culinary traditions such as North America and parts of Europe. However, brisket is underutilized in low and middle-income countries due to limited storage access, awareness, and high prices. To address this, companies are investing in sustainable sourcing, affordable packaging, and targeted marketing strategies, paving the way for brisket's expansion into these underserved markets and supporting overall market growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brisket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Brisket Market Segments Analysis
Global Brisket Market is segmented by Cut Type, Product Type, Packaging, End-Use and region. Based on Cut Type, the market is segmented into Point Cut and Flat Cut. Based on Product Type, the market is segmented into Conventional Brisket and Organic Brisket. Based on Packaging, the market is segmented into Box, Pouches and Others. Based on End-Use, the market is segmented into Retail and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Brisket Market
The global brisket market is being driven by the rising popularity of international BBQ culture, particularly in both developed and emerging economies. The demand for high-quality meats is surging as restaurants, food trucks, and culinary festivals specializing in smoked and grilled brisket become increasingly popular. By 2024, chains in the UK and South Korea, such as smoke house and TGI Fridays, have started incorporating smoked brisket platters into their menus, thus enhancing consumer awareness and encouraging more people to try this delicious cut of meat. This growing trend is significantly boosting brisket sales worldwide.
Restraints in the Global Brisket Market
The global brisket market is currently facing several constraints hindering its growth. Fluctuations in beef prices and inefficiencies in supply chains are major challenges. Transportation delays have increased operating costs and hindered product availability. Furthermore, in 2024, a decline in cattle inventory in the U.S., primarily due to severe drought conditions in Texas and the Midwest, has resulted in a significant 15% increase in wholesale beef prices, as noted in the USDA Report for Q4 2023. This price surge has adversely affected both restaurant and retail brisket pricing, consequently diminishing affordability and lowering consumer demand.
Market Trends of the Global Brisket Market
The global brisket market is witnessing a significant shift towards premium and grass-fed options, driven by an increasing consumer preference for quality and health-conscious choices. This trend is most pronounced in markets such as the U.S., UK, and parts of Europe, where there is a growing demand for ethically sourced meat. Health-aware consumers are willing to pay a premium for brisket that is perceived as healthier and more responsibly raised. In January 2024, JBS responded to this trend by launching its Swift Premium grass-fed brisket line in the U.S. and EU, targeting barbecue enthusiasts and consumers seeking high-quality meat, further solidifying the move towards quality-driven consumption in the brisket segment.