口香糖市場規模、佔有率、成長分析（按醣類、產品類型、分銷管道和地區）- 產業預測（2025-2032）

2023 年全球口香糖市場規模為 286 億美元，預計將從 2024 年的 298.3 億美元成長到 2032 年的 417.8 億美元，預測期內（2025-2032 年）的複合年成長率為 4.3%。

全球口香糖市場正在經歷強勁成長，這得益於人們對無糖口香糖和有益於口腔健康、能量和消化器官系統健康的功能性口香糖的日益成長的偏好。人們對口腔衛生的認知不斷提高以及向更健康食品的轉變正在推動需求。電子商務的興起和便攜零食的流行進一步影響著消費行為。值得注意的是，在美國，79.6% 的兒童和 61.8% 的青少年/成人吃口香糖，兒童的每日平均消費量為 1.95 克，成人的每日平均消費量為 2.98 克。主要趨勢包括創新的口味多樣性以及對天然和有機成分的關注。市場領導者正在積極擴大其產品線，以迎合不同地區的偏好並滿足對便利性的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

口香糖市場規模（依醣類分類）及複合年成長率（2025-2032）

• 市場概覽
• 含糖口香糖
• 無糖口香糖

口香糖市場規模（依產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 托盤類型
• 棒狀/片狀
• 中心填充類型
• 切割和包裝類型
• 球型

口香糖市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 超級市場和大賣場
• 藥局
• 便利商店
• 百貨公司
• 線上

口香糖市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Mars Wrigley（USA）
• Mondelez International（USA）
• Perfetti Van Melle（Italy）
• Lotte Corporation（South Korea）
• The Hershey Company（USA）
• Cloetta（Sweden）
• Grupo Arcor SA（Argentina）
• Gumlink（Denmark）
• Continental Confectionery Company（CCC）（Turkey）
• Ferrara Candy Company（USA）
• Ford Gum & Machine（USA）
• Fimcobase（Egypt）
• Cafosa（Spain）
• Zoft（USA）
• GelStat Corporation（USA）
• Arcor Group（Argentina）
• Bazooka Candy Brands（USA）
• Yildiz Holding（Turkey）
• Milliways（UK）

結論和建議

Global Chewing Gum Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 41.78 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).

The global chewing gum market is experiencing robust growth, driven by an increasing preference for sugar-free options and functional varieties that promote oral health, energy, and digestive well-being. Heightened awareness of oral hygiene, combined with a shift towards healthier choices, is propelling demand. The rise of e-commerce and the popularity of on-the-go snacks further influence consumer behavior. Notably, 79.6% of children and 61.8% of adolescents/adults in the U.S. are chewing gum, with average daily consumption recorded at 1.95g for children and 2.98g for adults. Key trends include innovative flavor variety and a focus on natural and organic ingredients. Market leaders are actively expanding product lines to attract diverse geographic preferences and meet the demand for convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chewing Gum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chewing Gum Market Segments Analysis

Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chewing Gum Market

The global chewing gum market is being propelled by a notable shift in consumer preferences towards healthier alternatives, leading to a surge in demand for both sugar-free and functional varieties. Health-conscious individuals increasingly favor functional chewing gums, which often incorporate beneficial ingredients like vitamins, minerals, and botanicals aimed at promoting stress relief, weight management, and improved oral health. This rising trend towards wellness not only illustrates a growing awareness among consumers but also signifies a substantial opportunity for innovation and growth within the chewing gum industry, as manufacturers strive to meet the evolving needs of their clientele.

Restraints in the Global Chewing Gum Market

The global chewing gum market faces significant constraints due to the adverse environmental impact of conventional gums, which are made from synthetic polymers that are non-biodegradable. Growing concerns over environmental sustainability have prompted increased scrutiny from regulatory bodies, leading to both public criticism and regulatory actions against manufacturers. As a result, there is mounting pressure on companies to develop eco-friendly alternatives to conventional chewing gum, as consumers increasingly demand products that align with their environmental values. This shift towards sustainable options is becoming essential not only for compliance with regulations but also for maintaining consumer trust and meeting market expectations.

Market Trends of the Global Chewing Gum Market

The Global Chewing Gum market is witnessing a significant trend towards innovation in functional ingredients and flavor profiles. Manufacturers are increasingly launching unique products infused with health-promoting components such as caffeine, CBD, and probiotics. These multifunctional gums cater to a growing consumer demand for products that extend beyond fresh breath, aligning with broader health and wellness goals. This shift reflects a deeper understanding of consumer preferences, with buyers gravitating towards items that offer tangible benefits. As such, the market is set to expand further, driven by the desire for novel experiences and healthier lifestyle choices among the global population.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Chewing Gum Market Size by Sugar Type & CAGR (2025-2032)

• Market Overview
• Sugared Chewing Gum
• Sugar-free Chewing Gum

Global Chewing Gum Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

Global Chewing Gum Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Global Chewing Gum Market Size & CAGR (2025-2032)

• North America (Sugar Type, Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Sugar Type, Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sugar Type, Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sugar Type, Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sugar Type, Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mars Wrigley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Arcor S.A. (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gumlink (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Confectionery Company (CCC) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrara Candy Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Gum & Machine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fimcobase (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafosa (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GelStat Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor Group (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bazooka Candy Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milliways (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations