蛋白水市場規模、佔有率、成長分析（按產品類型、按來源、按包裝類型、按分銷管道、按最終用戶、按地區）- 2025 年至 2032 年行業預測

2023 年全球蛋白質水市場規模價值 12 億美元，預計將從 2024 年的 12.9 億美元成長到 2032 年的 23 億美元，預測期間（2025-2032 年）的複合年成長率為 7.5%。

隨著人們健康意識的增強、機能飲料需求的增加以及人們開始追求便利的營養，全球蛋白水市場正在經歷強勁成長。消費者正在積極尋求低熱量、高蛋白的傳統運動飲料和含糖飲料的替代品，這使得含蛋白飲料更具吸引力。我們的分析表明，運動員、健身愛好者甚至主流消費者都在推動蛋白水的普及，因為它有助於肌肉恢復、補充水分和體重管理。口味、包裝和配方的創新，例如使用植物蛋白和膠原蛋白，正在吸引更廣泛的人群。線上零售通路的擴大以及超級市場貨架上蛋白水可見度的提高也使市場受益。此外，潔淨標示產品和天然成分的趨勢正在影響製造商提供更高的透明度和品質。因此，市場將持續發展以滿足消費者對更健康、更具功能性的補水選擇的偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析
• 客戶和購買標準分析

蛋白質水市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 乳清蛋白水
• 酪蛋白水
• 豌豆蛋白水
• 大豆蛋白水
• 其他

蛋白質水市場規模（按來源和複合年成長率） (2025-2032)

• 市場概覽
• 動物來源
• 植物來源

蛋白質水市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概覽
• 瓶子
• 能
• 小袋
• 其他

蛋白質水市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場/大賣場
• 便利商店
• 網路零售
• 專賣店

蛋白質水市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 運動員和運動營養
• 健身愛好者
• 注重健康的消費者
• 其他

蛋白質水市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• MusclePharm Corporation（US）
• Vital Proteins LLC（US）
• The Simply Good Foods Company（US）
• Glaceau（The Coca-Cola Company）（US）
• PepsiCo, Inc.（US）
• BioSteel Sports Nutrition Inc.（Canada）
• Isopure（Nature's Best）（US）
• OWYN（Only What You Need）（US）
• Puris Proteins（US）
• Premier Protein（Post Holdings, Inc.）（US）
• Bai Brands（Dr Pepper Snapple Group）（US）
• Hydro Flask（US）
• Garden of Life（Nestle Health Science）（US）

結論和建議

Global Protein Water Market size was valued at USD 1.2 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.3 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The Global Protein Water Market is witnessing robust growth, driven by rising health consciousness, increasing demand for functional beverages, and a shift toward convenient nutrition. Consumers are actively seeking low-calorie, high-protein alternatives to traditional sports drinks and sugary beverages, boosting the appeal of protein-infused water. Our analysis reveals that athletes, fitness enthusiasts, and even mainstream consumers are contributing to its growing adoption due to its muscle recovery, hydration, and weight management benefits. Innovations in flavors, packaging, and formulation-such as the use of plant-based proteins and collagen-are attracting a broader demographic. The market is also benefiting from the expanding presence of online retail channels and the increasing visibility of protein water on supermarket shelves. Moreover, the trend toward clean-label products and natural ingredients is influencing manufacturers to enhance transparency and quality. As a result, the market continues to evolve in response to consumer preferences for healthier and more functional hydration options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Water Market Segments Analysis

Global Protein Water Market is segmented by Product Type, Source, Packaging Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Whey Protein Water, Casein Protein Water, Pea Protein Water, Soy Protein Water and Others. Based on Source, the market is segmented into Animal-Based and Plant-Based. Based on Packaging Type, the market is segmented into Bottles, Cans, Pouches and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on End User, the market is segmented into Athletes & Sports Nutrition, Fitness Enthusiasts, Health Conscious Consumers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Water Market

A significant factor propelling the expansion of the global protein water market is the rising health consciousness among consumers. There is an increasing preference for protein-enriched beverages as healthier, low-calorie alternatives to traditional sugary drinks. This shift towards enhanced wellness is driving global demand for these beverages, as more individuals become aware of the importance of exercise, muscle recovery, and effective weight management. As consumers seek nutritious options that align with their health goals, the popularity of protein water continues to soar, reflecting a broader trend towards healthier lifestyle choices and dietary enhancements in the beverage sector.

Restraints in the Global Protein Water Market

One of the primary challenges facing the global protein water market is the high cost of production. The use of premium ingredients, such as hydrolyzed protein, combined with sophisticated processing techniques, significantly increases manufacturing expenses. Consequently, this can lead to limited availability and higher prices for consumers, particularly in developing regions where price sensitivity is pronounced. As production costs rise, the affordability of protein water diminishes, potentially making it less accessible to mass consumers. This pricing pressure underscores a critical restraint for the industry's growth and widespread acceptance in diverse markets, particularly among budget-conscious customers.

Market Trends of the Global Protein Water Market

The Global Protein Water market is witnessing a significant trend towards innovation in formulations and flavors, driven by evolving consumer preferences for personalized and nutritious beverages. The introduction of exotic flavors, natural sweeteners, and functional ingredients such as electrolytes is enhancing product differentiation in a competitive beverage landscape. As health-conscious consumers increasingly seek options that provide both hydration and protein supplementation, brands are responding by diversifying their offerings to cater to these preferences. This trend not only expands consumer choice but also positions protein water as a distinct alternative to traditional sugary drinks, thereby fueling growth in the market and attracting a broader audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Customer & Buying Criteria Analysis

Global Protein Water Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Whey Protein Water
• Casein Protein Water
• Pea Protein Water
• Soy Protein Water
• Others

Global Protein Water Market Size by Source & CAGR (2025-2032)

• Market Overview
• Animal-Based
• Plant-Based

Global Protein Water Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Pouches
• Others

Global Protein Water Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

Global Protein Water Market Size by End User & CAGR (2025-2032)

• Market Overview
• Athletes & Sports Nutrition
• Fitness Enthusiasts
• Health Conscious Consumers
• Others

Global Protein Water Market Size & CAGR (2025-2032)

• North America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• MusclePharm Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Proteins LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glaceau (The Coca-Cola Company) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioSteel Sports Nutrition Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isopure (Nature's Best) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OWYN (Only What You Need) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Proteins (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (Post Holdings, Inc.) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bai Brands (Dr Pepper Snapple Group) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Flask (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (Nestle Health Science) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations