二次性票務市場規模、佔有率、成長分析（按類型、銷售管道和地區）- 產業預測，2025 年至 2032 年

2023 年全球二次性票務市場規模為 90 億美元，預計將從 2024 年的 97.7 億美元成長到 2032 年的 187.5 億美元，預測期內（2025-2032 年）的複合年成長率為 8.5%。

預計二次性票務市場將迎來成長，這得益於實況活動需求激增、數位和行動票務日益普及以及動態定價策略的採用。隨著可支配收入的增加和全球巡迴演出的日益普及，消費者正在尋求音樂會、體育賽事和音樂節的二手票。動態定價可以最大化轉售商的利潤，同時允許買家根據預算和緊急程度找到合適的價格分佈。然而，法律不確定性、社會認知問題、假票以及對活動供應鏈的依賴等挑戰可能會阻礙市場擴張。總體而言，市場格局為相關人員在不斷發展的市場中導航提供了機會和挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

二次性票務市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 體育賽事
• 音樂會和節日
• 戲劇和藝術
• 其他

二次性票務市場規模（依銷售管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上平台
• 線下通路

二次性票務市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• StubHub（US）
• Viagogo（UK）
• SeatGeek（US）
• Vivid Seats（US）
• TicketSwap（Netherlands）
• Razorgator（US）
• Twickets（UK）
• GetMeIn（UK）
• eBay Inc.（US）
• Eventbrite（US）
• TicketCity（US）
• Tickets.com（US）
• See Tickets（UK）
• Universe（US）
• DICE（UK）
• Eventim（Germany）

結論和建議

Global Secondary Ticket Market size was valued at USD 9.0 billion in 2023 and is poised to grow from USD 9.77 billion in 2024 to USD 18.75 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The secondary ticket market is poised for growth, driven by a surge in demand for live events, increased digital and mobile ticketing adoption, and the implementation of dynamic pricing strategies. As disposable incomes rise and global touring events gain popularity, consumers are increasingly seeking secondary tickets for concerts, sports, and festivals. Dynamic pricing maximizes profits for resellers while allowing buyers to find suitable price points based on their budget and urgency. However, challenges such as legal uncertainties, public perception issues, counterfeit tickets, and reliance on event supply chains may hinder market expansion. Overall, the landscape presents both opportunities and challenges as stakeholders navigate this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Secondary Ticket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Secondary Ticket Market Segments Analysis

Global Secondary Ticket Market is segmented by Type, Sales Channel and region. Based on Type, the market is segmented into Sports Events, Concerts and Festivals, Theater and Arts and Others. Based on Sales Channel, the market is segmented into Online Platforms and Offline Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Secondary Ticket Market

The global secondary ticket market is experiencing significant growth, primarily driven by the digitization of the ticket resale landscape. This transformation has facilitated the effortless listing, purchasing, and transferring of tickets through online platforms such as StubHub, SeatGeek, and Viagogo. These services utilize mobile applications and QR code technology, enabling users to quickly buy or resell digital tickets, which in turn minimizes the risk of fraud and alleviates logistics issues. As consumers increasingly embrace digital wallets and mobile-centric solutions, the prospects for the global secondary ticket market continue to expand, reflecting a shift in consumer behavior toward more convenient and accessible options.

Restraints in the Global Secondary Ticket Market

The global secondary ticket market faces significant challenges due to widespread consumer skepticism surrounding its practices, often linked to scalping, inflated prices, and restricted availability of reasonably priced tickets. Negative media portrayals frequently highlight exorbitant markups, particularly for popular events, contributing to public discontent that can tarnish the reputations of ticket resale platforms and diminish user confidence. Additionally, pushback from event organizers and artists against ticket reselling poses a further obstacle, potentially curbing secondary ticket sales and leading to a less favorable market landscape. As a result, these factors collectively restrain the growth and acceptance of the secondary ticket market.

Market Trends of the Global Secondary Ticket Market

The Global Secondary Ticket market is witnessing a transformative trend driven by the adoption of blockchain technology and NFT ticketing solutions. Companies in this sector are increasingly integrating these technologies to combat fraud and counterfeiting, ensuring higher transparency and authenticity in ticket ownership. NFT ticketing not only safeguards against scalping but also empowers event organizers to monitor resale activities and earn royalties on resold tickets. This innovative approach is gaining traction, particularly among tech-savvy sports teams and dynamic music festivals, positioning blockchain and NFTs as pivotal elements in enhancing consumer trust and streamlining the resale process in the evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Secondary Ticket Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sports Events
• Concerts and Festivals
• Theater and Arts
• Others

Global Secondary Ticket Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Platforms
• Offline Channels

Global Secondary Ticket Market Size & CAGR (2025-2032)

• North America (Type, Sales Channel)
  • US
  • Canada
• Europe (Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• StubHub (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viagogo (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SeatGeek (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Seats (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketSwap (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razorgator (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twickets (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetMeIn (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventbrite (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketCity (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tickets.com (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• See Tickets (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universe (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICE (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventim (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations