直播市場規模、佔有率及成長分析（按組件、類型、收益模式、最終用途行業和地區）—產業預測，2025 年至 2032 年

預計全球直播市場規模在 2023 年將達到 875.5 億美元，2024 年將達到 1,076.9 億美元，到 2032 年將達到 5,641.6 億美元，預測期內（2025-2032 年）的複合年成長率為 23.0%。

全球直播市場很大程度上是由對互動式即時內容日益成長的需求所驅動。與傳統的錄製媒體不同，直播提供一種即時感，允許觀眾透過評論和問題直接參與，從而加強影響者與觀眾之間的聯繫。隨著品牌和影響者利用這種互動進行現場產品發布和演示，平台正在優先考慮創新的直播功能，從而導致直播社群蓬勃發展。此外，高速網際網路的擴展，特別是透過 4G 和 5G 網路，正在減少延遲和緩衝，為觀眾提供更流暢、更高清的體驗。再加上發展中地區智慧型手機的廣泛普及和連結性的改善，這些因素降低了進入門檻並推動了全球採用，進一步推動了直播產業的成長軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

直播市場規模（依組件分類）及複合年成長率（2025-2032）

• 市場概覽
• 平台
• 服務

直播市場規模（按類型分類）及複合年成長率（2025-2032）

• 市場概覽
• 視訊串流
• 音訊串流

直播市場規模（依收益模式分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 有廣告
• 基於訂閱
• PPV

直播市場規模（依最終用途產業分類）及複合年成長率（2025-2032）

• 市場概覽
• 遊戲
• 媒體與娛樂
• 教育和專業人士
• 運動的
• 新聞與活動
• 其他

各地區直播市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Dacast, Inc.（US）
• Empire Video Productions LLC（US）
• Flux Broadcast Ltd.（UK）
• Huya Inc.（China）
• International Business Machines Corporation（IBM）（US）
• Meta Platforms, Inc.（US）
• Pluto Inc.（US）
• TikTok Inc.（China）
• Twitch Interactive, Inc.（US）
• Vimeo, Inc.（US）
• Microsoft Corporation（US）
• Google LLC（US）
• Facebook Inc.（US）
• AfreecaTV Co. Ltd.（South Korea）
• Periscope（UK）
• TV（UK）
• BoxCast（US）
• Interra Systems（US）

結論和建議

Global Live Streaming Market size was valued at USD 87.55 billion in 2023 and is poised to grow from USD 107.69 billion in 2024 to USD 564.16 billion by 2032, growing at a CAGR of 23.0% during the forecast period (2025-2032).

The global live streaming market is significantly driven by the rising demand for interactive, real-time content. Unlike traditional pre-recorded media, live streaming engenders a sense of immediacy, enabling audiences to engage directly through comments and questions, thereby enhancing influencer-audience connections. As brands and influencers leverage this interaction for live product launches and demonstrations, platforms are prioritizing innovative live features, leading to a robust growth in the live streaming community. Additionally, the expansion of high-speed internet, particularly through 4G and 5G networks, reduces latency and buffering, offering viewers smoother, high-definition experiences. Coupled with the proliferation of smartphones and improved connectivity in developing regions, these factors lower entry barriers and drive global adoption, further propelling the live streaming industry's growth trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Live Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Live Streaming Market Segments Analysis

Global Live Streaming Market is segmented by Component, Type, Revenue Model, End Use Industry and region. Based on Component, the market is segmented into Platforms and Services. Based on Type, the market is segmented into Video Streaming and Audio Streaming. Based on Revenue Model, the market is segmented into Ad-Supported, Subscription-Based and Pay-Per-View. Based on End Use Industry, the market is segmented into Gaming, Media & Entertainment, Education & Professional, Sports, News & Events and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Live Streaming Market

The global live streaming market is witnessing significant growth driven primarily by the rising utilization of mobile devices. As smartphones and tablets become the preferred tools for content consumption, a growing number of users are tuning into live streams. This trend is further enhanced by advancements in internet speeds and the development of superior mobile platforms, resulting in a surge of live streaming activity worldwide. The convergence of these factors is fostering a dynamic environment where live streaming becomes increasingly accessible and appealing to a broader audience, thereby propelling the market forward.

Restraints in the Global Live Streaming Market

Regulatory challenges across various regions pose significant obstacles to the expansion of the global live streaming market. The existence of diverse content restrictions, licensing agreements, and censorship laws complicates the operational landscape for streaming platforms. Adhering to these regulations may limit the types of content that can be broadcasted, thereby affecting content creators and ultimately shaping the development strategies of these platforms. As a result, navigating through these regulatory frameworks can impede growth and innovation in the live streaming sector, making it essential for companies to stay informed and compliant to thrive in this dynamic market.

Market Trends of the Global Live Streaming Market

The global live streaming market is witnessing a significant trend towards the integration of AI and automation, revolutionizing the user experience and platform capabilities. Innovations such as real-time video enhancement, advanced content moderation, and personalized recommendations are being adopted to optimize viewer engagement and streamline content management. These AI-driven features not only enhance interactivity but also empower platforms to differentiate themselves in a highly competitive landscape. As consumer demands for high-quality, tailored content rise, businesses are increasingly leveraging automation to improve operational efficiency and deliver captivating experiences, positioning themselves favorably in the thriving live streaming sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Live Streaming Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platforms
• Services

Global Live Streaming Market Size by Type & CAGR (2025-2032)

• Market Overview
• Video Streaming
• Audio Streaming

Global Live Streaming Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Ad-Supported
• Subscription-Based
• Pay-Per-View

Global Live Streaming Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• Gaming
• Media & Entertainment
• Education & Professional
• Sports
• News & Events
• Others

Global Live Streaming Market Size & CAGR (2025-2032)

• North America (Component, Type, Revenue Model, End Use Industry)
  • US
  • Canada
• Europe (Component, Type, Revenue Model, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Revenue Model, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Revenue Model, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Revenue Model, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dacast, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empire Video Productions LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flux Broadcast Ltd. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huya Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pluto Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitch Interactive, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AfreecaTV Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Periscope (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TV (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BoxCast (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interra Systems (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations