美國葡萄酒市場規模、佔有率、成長分析（按產品類型、發酵製程、生產規模、酒精濃度和地區）- 產業預測（2025-2032）

2023 年全球米酒市場規模為 57 億美元，預計將從 2024 年的 60.1 億美元成長到 2032 年的 92.3 億美元，預測期間（2025-2032 年）的複合年成長率為 5.5%。

低酒精飲料市場，尤其是米酒市場，在消費者（尤其是年輕消費者）日益增強的健康意識的推動下，實現了顯著成長。米酒以其低酒精含量而聞名，吸引了那些追求更健康飲酒習慣的消費者。米酒在現代菜餚中的多功能性也使其廣受消費者歡迎，這增強了其效用，使其能夠應用於各種菜餚。此外，亞洲料理在世界各地的流行提升了米酒的知名度，導致西方市場對正宗亞洲風味的需求激增。隨著永續性成為優先事項，生產商正在採用有機種植和環保包裝，以進一步吸引具有環保意識的消費者，並在競爭格局中提升其吸引力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

美國葡萄酒市場規模（按類型及複合年成長率）（2025-2032）

• 市場概覽
• 酒精
• 味醂
• 甜酒
• 日本燒酒

美國葡萄酒市場規模（依發酵製程分類）及複合年成長率（2025-2032）

• 市場概覽
• 曲發酵
• 無曲發酵

美國葡萄酒市場規模：依生產規模及複合年成長率（2025-2032）

• 市場概覽
• 工業規模生產
• 工藝規模生產
• 家庭釀酒

美國葡萄酒市場規模（按酒精濃度和複合年成長率） (2025-2032)

• 市場概覽
• 低酒精（酒精濃度含量低於15％）
• 中等酒精度（酒精濃度含量15-20％）
• 高度酒（酒精濃度20% 或以上）

美國葡萄酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Suntory Holdings Ltd.（Japan）
• Asahi Group Holdings Ltd.（Japan）
• Takara Shuzo Co., Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Sho Chiku Bai Co., Ltd.（Japan）
• Ozeki Corporation（Japan）
• Gekkeikan Sake Company, Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Niigata Sake Brewing Co., Ltd.（Japan）
• Kooksoondang（South Korea）
• COFCO Corporation（China）
• Taiwan Tobacco & Liquor Corporation（Taiwan）
• Shiwan Wine Group（China）
• Gu Yue Long Shan（China）
• Kuai Ji Shan（China）
• Pagoda Brand（China）
• Makku（USA/South Korea）
• Sake One Corporation（USA）
• Tippsy（USA）
• John Distilleries Private Limited（India）

結論和建議

Global Rice Wine Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 6.01 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for low-alcohol beverages, particularly rice wine, is witnessing significant growth, driven by increasing health and wellness consciousness among consumers, especially younger demographics. Rice wine, known for its lower alcohol content, appeals to those seeking a healthier drinking option. Its versatility in modern cuisine enhances its utility, allowing it to be used in various culinary applications, thereby broadening its acceptance among consumers. Additionally, the global popularity of Asian cuisine is elevating rice wine's profile, with Western markets experiencing a surge in demand for authentic Asian flavors. As sustainability becomes a priority, producers are adopting organic cultivation and eco-friendly packaging, further attracting environmentally conscious consumers and reinforcing rice wine's appeal in the competitive beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Wine Market Segments Analysis

Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Wine Market

The global rice wine market is experiencing notable growth, particularly in Western regions, as consumers become more aware of its health benefits, such as lower alcohol content and high antioxidant levels. Rice wine, particularly sake, is promoted as a healthier beverage option in comparison to traditional spirits, aligning with the rising demand for low-calorie and gluten-free products. This trend has particularly resonated with millennials seeking alternatives to conventional alcoholic beverages. As awareness of these advantages spreads, the appeal of rice wine continues to expand, further fueling its popularity and driving growth within the market.

Restraints in the Global Rice Wine Market

The Global Rice Wine market faces significant challenges due to production constraints associated with premium beverages like sake. The meticulous crafting process and the specific resources required to produce high-quality rice wines contribute to elevated production costs. These financial burdens may hinder price competitiveness, especially when they include expenses related to aging and fermentation facilities. As a result, rice wine may find it difficult to attract consumers in price-sensitive markets, particularly when pitted against lower-priced alcoholic options. This dynamic underscores the need for producers to innovate and enhance efficiency to maintain market presence despite these restraints.

Market Trends of the Global Rice Wine Market

The Global Rice Wine market is witnessing a significant trend towards premiumization, particularly in the production and consumption of high-end rice wines like sake. This trend is driven by an increasing consumer preference for quality and artisanal beverages, with an emphasis on advanced brewing techniques and unique aging processes. Developed markets, notably the United States, Europe, and Japan, are at the forefront of this shift, as consumers seek sophisticated drinking experiences that align with their evolving culinary tastes. As a result, the demand for premium rice wines is surging, creating lucrative opportunities for producers to cater to this discerning audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sake
• Mirin
• Amazake
• Shochu

Global Rice Wine Market Size by Fermentation Process & CAGR (2025-2032)

• Market Overview
• Koji-based Fermentation
• Non-Koji-based Fermentation

Global Rice Wine Market Size by Production Scale & CAGR (2025-2032)

• Market Overview
• Industrial-scale Production
• Craft-scale Production
• Home-brewing

Global Rice Wine Market Size by Alcohol Content & CAGR (2025-2032)

• Market Overview
• Low-alcohol (less than 15% ABV)
• Medium-alcohol (15-20% ABV)
• High-alcohol (over 20% ABV)

Global Rice Wine Market Size & CAGR (2025-2032)

• North America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • US
  • Canada
• Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sho Chiku Bai Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niigata Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooksoondang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COFCO Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taiwan Tobacco & Liquor Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiwan Wine Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gu Yue Long Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuai Ji Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pagoda Brand (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makku (USA/South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sake One Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tippsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations