旅居車市場規模、佔有率、成長分析（按類型、按燃料類型、按長度、按應用、按地區）- 產業預測，2025 年至 2032 年

2023 年全球旅居車市場規模為 98 億美元，預計將從 2024 年的 105.3 億美元成長到 2032 年的 186.3 億美元，預測期內（2025-2032 年）的複合年成長率為 7.4%。

全球旅居車市場正在經歷顯著成長，這得益於人們對戶外休閒活動（尤其是露營和公路旅行）日益成長的興趣。隨著消費者優先考慮旅行的靈活性和居家的舒適性，旅居車已成為理想的解決方案，尤其是考慮到 COVID-19 疫情對旅行偏好的影響。這種需求激增反映在情侶、家庭和單人冒險者中越來越喜歡自足式私人旅行體驗。太陽能系統、增強型隔熱性能和智慧連接功能等創新進步不僅提高了燃油效率和舒適度，而且還解決了永續性和便利性問題，吸引了更多的人。隨著技術的發展，這些改進可能會進一步促進旅居車的使用，鼓勵市場持續擴張和製造商持續創新。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

旅居車市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• A級旅居車（巴士式，大型）
• B 級旅居車（廂型車整修）
• C級旅居車（駕駛室上方設計）

旅居車市場規模（按燃料類型和複合年成長率） (2025-2032)

• 市場概覽
• 汽油
• 柴油引擎

旅居車市場規模（按長度和複合年成長率） (2025-2032)

• 市場概覽
• 不到 20 英尺
• 20–30 英尺
• 超過30英尺

旅居車市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 旅遊和休閒
• 移動辦公室/工作區
• 緊急服務
• 其他

旅居車市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Thor Industries, Inc.（US）
• Forest River, Inc.（US）
• Winnebago Industries, Inc.（US）
• Hymer GmbH & Co. KG（Germany）
• REV Group, Inc.（US）
• Jayco, Inc.（US）
• Dethleffs GmbH & Co. KG（Germany）
• Coachmen Industries（US）
• Knaus Tabbert AG（Germany）
• Adria Mobil（Slovenia）
• Erwin Hymer Group（Germany）
• Leisure Travel Vans（Canada）
• Carthago Reisemobilbau GmbH（Germany）
• Pilote（France）
• Malibu Van（Germany）
• Laika Caravans（Italy）
• Globecar GmbH（Germany）
• Auto-Trail Ltd（UK）
• Niesmann+Bischoff GmbH（Germany）

結論和建議

Global Motorhome Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 10.53 billion in 2024 to USD 18.63 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global motorhome market is witnessing significant growth fueled by a heightened interest in outdoor recreational activities, especially camping and road trips. As consumers prioritize travel flexibility and the comforts of home, motorhomes have emerged as an ideal solution, particularly in light of the COVID-19 pandemic's influence on travel preferences. This surge in demand is reflected in the rising popularity of self-contained, private travel experiences among couples, families, and solo adventurers. Innovative advancements, such as solar-powered energy systems, enhanced insulation, and smart connectivity features, not only improve fuel efficiency and comfort but also attract a wider audience by addressing sustainability and convenience concerns. As technology evolves, these enhancements will likely further boost motorhome usage, driving the market's continued expansion and encouraging ongoing innovation from manufacturers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorhome market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorhome Market Segments Analysis

Global Motorhome Market is segmented by Type, Fuel Type, Length, Application and region. Based on Type, the market is segmented into Class A Motorhomes (Bus-style, large), Class B Motorhomes (Van conversions) and Class C Motorhomes (Cab-over design). Based on Fuel Type, the market is segmented into Gasoline and Diesel. Based on Length, the market is segmented into Less than 20 feet, 20 to 30 feet and Above 30 feet. Based on Application, the market is segmented into Travel and Recreation, Mobile Office / Workspace, Emergency Services and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Motorhome Market

The global motorhome market is witnessing significant expansion, fueled by a rising interest in eco-friendly and sustainable vehicles. Consumers are increasingly opting for hybrid and electric motorhomes, which generate a smaller environmental impact. This shift is driven by a combination of personal environmental accountability and government incentives aimed at promoting greener travel options. As a result, this trend towards more sustainable modes of transportation is reshaping the market landscape, attracting environmentally conscious tourists who prioritize eco-friendly travel experiences. Consequently, the demand for innovative motorhome solutions that align with sustainable principles is expected to continue escalating in the coming years.

Restraints in the Global Motorhome Market

The growth of the global motorhome market is significantly constrained by insufficient infrastructure and parking options in various regions. The scarcity of campgrounds, RV parks, and designated parking spaces poses challenges for motorhome owners, impacting their ability to travel freely. This inadequacy is particularly pronounced in urban areas where space is at a premium, potentially deterring prospective buyers from investing in motorhomes. As a result, the overall appeal and accessibility of the market are diminished, as potential customers may feel discouraged by the limited availability of necessary facilities to support their motorhome experiences. Addressing these infrastructural gaps is essential for market expansion.

Market Trends of the Global Motorhome Market

The global motorhome market is witnessing a notable shift towards eco-friendly solutions, driven by escalating environmental consciousness among consumers. Electric and hybrid motorhomes are gaining traction as buyers increasingly prioritize sustainability in their travel choices. This trend underscores a broader market inclination towards reducing carbon footprints and embracing green tourism options. Manufacturers are responding by innovating and developing more sustainable models, enhancing efficiency and using recyclable materials. As a result, the demand for environmentally conscious motorhomes is on the rise, reflecting a significant market trend toward eco-friendly living and responsible travel in the motorhome sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Motorhome Market Size by Type & CAGR (2025-2032)

• Market Overview
• Class A Motorhomes (Bus-style, large)
• Class B Motorhomes (Van conversions)
• Class C Motorhomes (Cab-over design)

Global Motorhome Market Size by Fuel Type & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel

Global Motorhome Market Size by Length & CAGR (2025-2032)

• Market Overview
• Less than 20 feet
• 20 to 30 feet
• Above 30 feet

Global Motorhome Market Size by Application & CAGR (2025-2032)

• Market Overview
• Travel and Recreation
• Mobile Office / Workspace
• Emergency Services
• Others

Global Motorhome Market Size & CAGR (2025-2032)

• North America (Type, Fuel Type, Length, Application)
  • US
  • Canada
• Europe (Type, Fuel Type, Length, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fuel Type, Length, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fuel Type, Length, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fuel Type, Length, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Thor Industries, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winnebago Industries, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hymer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REV Group, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jayco, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dethleffs GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coachmen Industries (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knaus Tabbert AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adria Mobil (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erwin Hymer Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leisure Travel Vans (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carthago Reisemobilbau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pilote (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Malibu Van (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laika Caravans (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Globecar GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Auto-Trail Ltd (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niesmann+Bischoff GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations