清酒市場規模、佔有率、成長分析（按類型、範圍、年份和地區）－2025 年至 2032 年產業預測

2023 年全球清酒市場價值為 96 億美元，預計將從 2024 年的 100.6 億美元成長到 2032 年的 146.4 億美元，預測期內（2025-2032 年）的複合年成長率為 4.8%。

受可支配收入增加、旅遊業成長以及人們對獨特酒精飲料興趣日益濃厚的推動，全球清酒市場正在經歷顯著擴張。隨著消費者的偏好越來越大膽，清酒在日本以外也越來越受歡迎，吸引了對文化產品感興趣的全球消費者。主要成長要素包括注重健康的生活方式與對獨特優質飲料的需求相結合，以及對日本文化和美食日益成長的興趣。市場也在響應永續性趨勢，生產商致力於創新以減少對環境的影響並豐富其產品供應。此外，受社會變化的影響，酒精消費量不斷上升，進一步提升了清酒的受歡迎程度，使其在尋求更健康、更具異國風的選擇的國內外消費者中佔據有利地位。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

日本清酒市場規模：按類型和複合年成長率（2025-2032）

• 市場概覽
• 通常
• 純米
• 本丈三
• 吟釀
• 純米吟釀
• 其他

日本清酒市場規模：依範圍及複合年成長率（2025-2032）

• 市場概覽
• 低的
• 中等的
• 優質的

日本清酒市場規模：依年份及複合年成長率（2025-2032）

• 市場概覽
• 0-40歲
• 40-60歲
• 60歲或以上

日本清酒市場規模：依地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Hakutsuru Sake Brewing Co., Ltd.（Japan）
• Gekkeikan Sake Co. Ltd.（Japan）
• Takara Holdings Inc.（Japan）
• Ozeki Corporation（Japan）
• Asahi Shuzo Co., Ltd.（Japan）
• Kikusui Sake Co., Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Kubota/Asahi Shuzo Co., Ltd.（Japan）
• Kokuryu Sake Brewing Corp.（Japan）
• Tatsuuma-Honke Brewing Co. Ltd.（Japan）
• Homare Sake Brewery Co. Ltd.（Japan）
• Hananomai Brewing Co. Ltd.（Japan）
• Shiragiku Shuzo Co.（Japan）
• Aramasa Co. Ltd.（Japan）
• Niizawa Brewery（Japan）
• Shimizu Seizaburo Shoten Ltd.（Japan）
• Yaegaki Sake & Spirits, Inc.（Japan）
• Otokoyama Co., Ltd.（Japan）
• SakeOne（USA）
• KANPAI London Craft Sake（UK）

結論和建議

Global Sake Market size was valued at USD 9.6 billion in 2023 and is poised to grow from USD 10.06 billion in 2024 to USD 14.64 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global sake market is witnessing significant expansion, driven by increased disposable incomes, a boost in tourism, and heightened interest in unique alcoholic beverages. As consumers become more adventurous in their tastes, sake has gained traction beyond Japan, appealing to a global audience intrigued by cultural products. Key growth factors include the alignment of health-conscious lifestyles with the demand for distinctive, premium beverages, alongside growing interest in Japanese culture and cuisine. The market is also responding to sustainability trends, with producers innovating to reduce environmental impact and enhance their offerings. Additionally, rising alcohol consumption influenced by societal shifts is further propelling sake's popularity, positioning it favorably among both local and international consumers seeking healthier, exotic options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sake market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sake Market Segments Analysis

Global Sake Market is segmented by Type, Range, Age and region. Based on Type, the market is segmented into Ordinary, Junmai, Honjozo, Ginjo, Junmai Ginjo and Others. Based on Range, the market is segmented into Low, Medium and Premium. Based on Age, the market is segmented into 0-40 Years, 40-60 Years and Above 60 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sake Market

The global sake market is experiencing significant growth driven by rising disposable incomes, especially in emerging economies. As consumers gain more financial freedom, they are more willing to indulge in premium and unique alcoholic beverages, including sake. This trend is particularly evident in regions like Asia Pacific and parts of Europe, where sake is gaining recognition as a high-end product. Wealthier consumers are increasingly prioritizing quality over quantity, leading to a heightened demand for this refined beverage. Additionally, the movement towards premiumization is fueled by a growing interest in luxurious experiences, positioning sake as a sophisticated choice for special occasions and fine dining.

Restraints in the Global Sake Market

Although the global sake market is experiencing growth, it encounters significant obstacles, particularly in terms of limited awareness beyond its traditional markets in Japan and Asia. In areas such as North America and Europe, many consumers still regard sake as an unfamiliar or niche beverage. This perception can impede its wider acceptance, especially in regions where beer, wine, and spirits dominate the drinking culture. To foster continued international growth, sake producers and distributors must prioritize educational efforts, invest in marketing strategies, and engage in outreach initiatives that highlight sake's rich history, versatility, and cultural relevance to help both consumers and industry professionals appreciate this unique beverage.

Market Trends of the Global Sake Market

The global sake market is experiencing a significant trend towards premiumization, where both consumers and producers are prioritizing high-quality, refined products. This shift is characterized by a surge in the production of premium sake brands, emphasizing the purity of ingredients and the complexity of brewing techniques. Renowned brands like Dassai and Hakkaisan are at the forefront, offering limited-edition, high-ABV, and small-batch varieties that appeal to discerning consumers seeking elevated experiences. Complementing this trend are sophisticated packaging and marketing strategies, enhancing sake's aspirational image and expanding its reach in the global beverage market, ultimately driving higher value perception among consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sake Market Size by Type & CAGR (2025-2032)

• Market Overview
• Ordinary
• Junmai
• Honjozo
• Ginjo
• Junmai Ginjo
• Others

Global Sake Market Size by Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• Premium

Global Sake Market Size by Age & CAGR (2025-2032)

• Market Overview
• 0-40 Years
• 40-60 Years
• Above 60 Years

Global Sake Market Size & CAGR (2025-2032)

• North America (Type, Range, Age)
  • US
  • Canada
• Europe (Type, Range, Age)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Range, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Range, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Range, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hakutsuru Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikusui Sake Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota / Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuryu Sake Brewing Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatsuuma-Honke Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homare Sake Brewery Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hananomai Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiragiku Shuzo Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramasa Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niizawa Brewery (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimizu Seizaburo Shoten Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yaegaki Sake & Spirits, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otokoyama Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SakeOne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KANPAI London Craft Sake (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations