機能飲料市場規模、佔有率、成長分析（按類型、分銷管道、最終用戶和地區）－2025 年至 2032 年產業預測

2023 年全球機能飲料市場規模為 2,202 億美元，預計將從 2024 年的 2,373.8 億美元成長到 2032 年的 4,329 億美元，預測期內（2025-2032 年）的複合年成長率為 7.8%。

市場洞察表明，消費者偏好已發生重大轉變，轉向永續性和道德實踐。隨著消費者環保意識的增強，許多產業對環保產品的需求都在成長。此外，數位轉型持續塑造市場格局，企業利用先進技術來改善客戶體驗並簡化業務。電子商務的興起正在加速，迫使實體零售商採用線上策略來有效地吸引客戶。此外，由於消費者要求根據個人需求量身定做體驗，行銷中的個人化變得越來越重要。總體而言，適應這些趨勢並優先考慮創新的公司可能會在不斷發展的市場中獲得競爭優勢。了解這些動態可能是策略成長和成功的關鍵。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

機能飲料市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 能量飲料
• 乳製品飲料
• 運動飲料
• 汁
• 其他

機能飲料市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 專賣店
• 超級市場/大賣場
• 電子商務
• 其他

機能飲料市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概覽
• 健身生活風格用戶
• 運動員
• 其他

機能飲料市場規模：按地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Red Bull GmbH（Austria）
• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Unilever PLC（UK/Netherlands）
• Arizona Beverages USA（USA）
• Celsius Holdings, Inc.（USA）
• Keurig Dr Pepper Inc.（USA）
• Suntory Holdings Limited（Japan）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Amway Corporation（USA）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（USA）
• Nutrabolt（USA）
• Carabao Group Public Company Limited（Thailand）

結論和建議

Global Functional Drinks Market size was valued at USD 220.2 billion in 2023 and is poised to grow from USD 237.38 billion in 2024 to USD 432.9 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that consumer preferences are shifting significantly towards sustainability and ethical practices. There is a growing demand for eco-friendly products across various sectors as consumers become increasingly aware of environmental issues. Additionally, digital transformation continues to shape the market landscape, with businesses leveraging advanced technologies to enhance customer experiences and streamline operations. The rise of e-commerce has accelerated, compelling traditional retailers to adopt online strategies to reach their audiences effectively. Furthermore, personalization in marketing is becoming crucial, as consumers seek tailored experiences that cater to their individual needs. Overall, businesses that adapt to these trends and prioritize innovation are likely to gain a competitive edge in the evolving market. Understanding these dynamics will be key for strategic growth and success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Drinks Market Segments Analysis

Global Functional Drinks Market is segmented by Type, Distribution Channels, End-User and region. Based on Type, the market is segmented into Energy Drinks, Dairy-based Beverages, Sports Drinks, Juices and Others. Based on Distribution Channels, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, E-Commerce and Others. Based on End-User, the market is segmented into Fitness Lifestyle Users, Athletes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Drinks Market

The rising emphasis on global health and wellness has led consumers to prioritize functional beverages that offer added health advantages, such as promoting gut health, enhancing hydration, and boosting immune support. As individuals become more health-conscious, they are shifting their preferences towards beverages that contribute to overall well-being rather than opting for sugary sodas. This growing inclination towards healthier drink options reflects a broader trend of adopting better lifestyle choices, with consumers increasingly seeking products that align with their goals of improved health and vitality. Consequently, the market for functional drinks is experiencing significant growth and transformation.

Restraints in the Global Functional Drinks Market

A significant restraint in the Global Functional Drinks market is the rising health concerns associated with the high sugar content prevalent in many functional beverages. As diabetes and obesity rates continue to climb worldwide, consumers are increasingly wary of their sugar intake. This shift in awareness has led governments and health organizations to recommend reduced sugar consumption, which is negatively impacting the growth of sugar-laden functional drinks. Consequently, brands are being urged to innovate and develop healthier product alternatives that do not sacrifice taste or effectiveness in order to retain consumer interest and comply with evolving health standards.

Market Trends of the Global Functional Drinks Market

The Global Functional Drinks market is witnessing a significant shift towards natural and plant-based ingredients, driven by the escalating demand for vegan and clean-label products. Consumers are prioritizing beverages that align with their health-conscious lifestyles and environmental values, leading to a surge in popularity for drinks infused with herbs, botanicals, and superfoods. This trend reflects a broader consumer preference for transparency and sustainability in food and beverage choices, suggesting that brands that can effectively communicate the health benefits and eco-friendly attributes of their functional drinks are likely to capture a larger share of the market as health and wellness trends continue to evolve.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Functional Drinks Market Size by Type & CAGR (2025-2032)

• Market Overview
• Energy Drinks
• Dairy-based Beverages
• Sports Drinks
• Juices
• Others

Global Functional Drinks Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarket/ Hypermarket
• E-Commerce
• Others

Global Functional Drinks Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Fitness Lifestyle Users
• Athletes
• Others

Global Functional Drinks Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channels, End-User)
  • US
  • Canada
• Europe (Type, Distribution Channels, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channels, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channels, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channels, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carabao Group Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations