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地理圍籬市場規模、佔有率、成長分析（按組件、地理圍籬類型、組織規模、垂直產業和地區）- 產業預測，2025 年至 2032 年

市場調查報告書

商品編碼

1734446

地理圍籬市場規模、佔有率、成長分析（按組件、地理圍籬類型、組織規模、垂直產業和地區）- 產業預測，2025 年至 2032 年

Geofencing Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Geofencing Type (Fixed Geofencing, Mobile Geofencing), By Organization Size, By Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月17日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年全球地理圍籬市場規模價值 24 億美元，預計將從 2024 年的 29 億美元成長到 2032 年的 131.5 億美元，預測期間（2025-2032 年）的複合年成長率為 20.8%。

智慧型手機和穿戴式技術的廣泛應用正在推動全球地理圍欄市場的成長。隨著消費者對定位服務的興趣日益濃厚，企業可以利用地理圍欄創建虛擬邊界，以便發送有針對性的通知、促銷和廣告，從而提高客戶參與並推動銷售。行動裝置使用量的激增正在推動對地理圍籬解決方案的需求，尤其是在零售、物流和醫療保健等領域。此外，物聯網 (IoT) 技術的進步在這個市場中發揮關鍵作用，因為聯網設備的普及使得跨行業能夠進行更好的追蹤和無縫整合。零售商正在利用物聯網感測器即時追蹤消費者的運動，而物流公司正在使用地理圍欄來加強車隊管理，促進個人化體驗和提高業務效率。

市場概覽
運輸/物流
- 資產監控
- 限速
- 場址/現場運輸
- 即時出貨和配送
- 車輛和貨物管理
零售
- 人才管理
- 客戶滿意度
- 用戶位置警報
- 物流管理
- 追蹤衝突
- 資產管理
- 促銷/廣告
醫療保健和生命科學
- 患者照護
- 資產管理
- 人才管理
工業製造
- 資產監控
- 人才管理
媒體與娛樂
- 社群媒體
- 廣告和行銷
政府/國防
- 海上防禦
- 無人機管理
- 空軍防禦
- 軍用車輛管理
- 執法
- 地理事件警報
BFSI
- 客戶追蹤和詐欺預防
- 行銷與推廣
其他
- 農業
- 教育
- 建築與工程
- 能源與公共產業

地理圍籬市場規模及複合年成長率（2025-2032）

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Thumbvista
GPSWOX
Esri
LocationSmart
Bluedot Innovation
Apple, Inc
Geomoby
Succorfish
Visioglobe
Raveon Technologies
Urban Airship
Mapcite
Mediavision

結論和建議

簡介目錄

Product Code: SQMIG45A2553

Global Geofencing Market size was valued at USD 2.4 billion in 2023 and is poised to grow from USD 2.9 billion in 2024 to USD 13.15 billion by 2032, growing at a CAGR of 20.8% during the forecast period (2025-2032).

The rising adoption of smartphones and wearable tech is significantly propelling global geofencing market growth. As consumers increasingly engage with location-based services, businesses can leverage geofencing to create virtual perimeters, facilitating targeted notifications, promotions, and advertisements that enhance customer engagement and drive sales. The surge in mobile device usage amplifies the demand for geofencing solutions, particularly within sectors like retail, logistics, and healthcare. Furthermore, advancements in Internet of Things (IoT) technology play a pivotal role in this market, as the proliferation of connected devices allows for improved tracking and seamless integration across industries. Retailers utilize IoT sensors for real-time consumer movement tracking, while logistics companies enhance fleet management with geofencing, fostering personalized experiences and operational efficiencies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Geofencing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Geofencing Market Segments Analysis

Global Geofencing Market is segmented by Component, Geofencing Type, Organization Size, Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Geofencing Type, the market is segmented into Fixed Geofencing and Mobile Geofencing. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprises. Based on Vertical, the market is segmented into Transportation and Logistics, Retail, Healthcare and Life Sciences, Industrial Manufacturing, Media and Entertainment, Government and Defense, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Geofencing Market

The global geofencing market is primarily fueled by the swift rise in smartphone usage. With an increasing number of consumers relying on mobile devices, businesses have the opportunity to leverage geofencing to enhance customer engagement through location-based services, promotional offers, and tailored messaging. As mobile phone adoption continues to surge, more companies are integrating geofencing technology into their targeted advertising strategies, allowing them to reach customers more effectively and personally. This trend not only facilitates better interaction with potential clients but also drives the overall demand for geofencing solutions across various industries, further propelling market growth.

Restraints in the Global Geofencing Market

The Global Geofencing market faces significant constraints due to regulatory challenges, especially in regions characterized by stringent data protection laws. Compliance with regulations like the General Data Protection Regulation (GDPR) in the European Union, along with various local privacy laws, can be both complex and costly for organizations. As companies strive to ensure their geofencing solutions meet these legal requirements, they often find themselves needing to allocate substantial resources for compliance efforts. This investment can hinder their ability to deploy geofencing technologies on a large scale, ultimately limiting growth opportunities within the market.

Market Trends of the Global Geofencing Market

The Global Geofencing market is witnessing a notable trend towards the increased integration of artificial intelligence (AI) technologies, enhancing the capabilities of traditional geofencing solutions. This evolution allows for more precise location tracking and empowers businesses to execute targeted marketing campaigns through predictive analytics. With AI-driven insights, companies can optimize operations, streamline logistics, and refine customer engagement strategies, leading to enhanced consumer experiences. Furthermore, real-time data utilization fosters greater automation within geofencing applications, enabling businesses to respond swiftly to dynamic market conditions. As AI continues to shape operational efficiencies, the geofencing market is projected to experience significant growth and innovation in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Analysis

Global Geofencing Market Size by Component & CAGR (2025-2032)

Market Overview
Solution
Services
- Deployment and Integration Services
- Support and Maintenance Services
- Consulting and Advisory Services
- API Management and Testing Services

Global Geofencing Market Size by Geofencing Type & CAGR (2025-2032)

Market Overview
Fixed Geofencing
Mobile Geofencing

Global Geofencing Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small and Medium-Sized Enterprises
Large Enterprises

Global Geofencing Market Size by Vertical & CAGR (2025-2032)

Market Overview
Transportation and Logistics
- Asset Monitoring
- Speed Limiting
- Yard and Site Transportation
- Real-Time Dispatch and Delivery
- Fleet and Freight Management
Retail
- Workforce Management
- Customer Satisfaction
- User Location Alerts
- Logistics Management
- Competitor Tracking
- Asset Management
- Promotions and Advertising
Healthcare and Life Sciences
- Patient Care
- Asset Management
- Workforce Management
Industrial Manufacturing
- Asset Monitoring
- Workforce Management
Media and Entertainment
- Social Media
- Advertising and Marketing
Government and Defense
- Marine Defense
- Drone Management
- Airforce Defense
- Military Vehicle Management
- Law Enforcement
- Geographic Event Alerts
BFSI
- Customer Tracking and Fraud Prevention
- Marketing and Promotions
Others
- Agriculture
- Education
- Construction and Engineering
- Energy and Utilities

Global Geofencing Market Size & CAGR (2025-2032)

North America (Component, Geofencing Type, Organization Size, Vertical)
- US
- Canada
Europe (Component, Geofencing Type, Organization Size, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Geofencing Type, Organization Size, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Geofencing Type, Organization Size, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Geofencing Type, Organization Size, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Thumbvista
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GPSWOX
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LocationSmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bluedot Innovation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple, Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geomoby
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Succorfish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Visioglobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Raveon Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Urban Airship
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mapcite
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediavision
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments